Ana Markuz

University of Zadar/Libertas International University

The European Union bases its economic growth and development on the principles of sustainable development – inconceivable without renewable energy sources – which Europe supports generously by financing, promoting and sharing best practice. This paper analyses the effects of the FIRESPOL international project which, by promoting best practice and e...

Albergo diffuso (AD) is an innovative and sustainable business model proposed as a solution for low competitiveness of private accommodation sector in Croatia. Even though literature suggests numerous benefits of albergo diffuso, as of today, according to the Ministry of tourism, there are only two ADs registered in Croatia. This study aimed to exp...

In order for project management field to become more sustainable, project managers need to start paying more attention to well-being of team members. Strict deadlines, work overload and work-related stress can lead to poor work-life balance and prevent some social groups from job advancement leading to weakened well-being and poor performance. This...

Preobrazba mode na održivu zahtjev je koji pred proizvođače, dizajnere i cijelu modnu industriju postavlja generacija Z, koja je odgojem oslobođena od svih tabu tema, snažno podupire različitosti te ozbiljno korača prema promjenama skrojenim po svojoj mjeri, pritišćući tako oblikovanje modne industrije prema principima održivog razvoja. Svijest o o...

Today's challenges connect energy to all segments of life, and it is particularly important for issues related to the sustainable growth and development of the European Union economy. This research highlights the importance of energy efficiency and renewable energy sources in the context of the development of the Croatian economy. In order to fulfi...

Social entrepreneurship literature continuously emphasizes the need for innovations in business models as businesses gain more importance in achievement of sustainable development. However, there is a lack of practical examples of sustainable business models which prevents their faster adoption among entrepreneurs. This paper analyzes and evaluates...

The aim of this paper is to find out, by use of the method of employee survey in the Republic of Croatia in private and state-owned companies, whether employees are satisfied with the current way of communication in the company where they are employed and how to resolve misunderstandings in the communication process. Most employees are satisfied wi...

Human resources are the bearers of all business activities in the company and are needed to carry out all business processes, realize the vision and mission of the company, retain new customers and attract existing customers or clients. Only satisfied employees will give the maximum in their jobs. Dissatisfied employees will not be in the service o...

The natural gas market, after being declared as transitional energy source for achieving climate neutrality, has emerged from a decades-long shadow of oil. Natural gas consumption has a significant increase in consumption, because in addition to efficiency in environmental protection, it is increasingly used in many industries. The European natural...

Communication in companies is essential to achieve the set goals of the company. If all team members are not equally committed to achieving organizational goals, they will not be achieved or will not be achieved to the extent planned. With the joint action and effort of all employees and managers, the synergy effect in companies will be more signif...

Employee salary is an indispensable factor for which workers come to work every day. Without wages, people would not be able to live or meet their basic living needs. Is the salary only the main motivating factor for employees to come to work, or are there other factors of employee satisfaction in the workplace, which are also important to them? Em...

The challenges that managers face in performing their managerial functions during the covid19 pandemic are numerous. The aim of this paper is to investigate the problems that managers face in performing their managerial functions. The three biggest problems are noticeable, the psychological aspect (care for employees who are under stress due to the...

The aim of this paper is to investigate whether employees choose intangible factors of job satisfaction or material factor high salary, then which factor of job satisfaction is the most important, and a comparison of different factors of employee satisfaction according to the assessed importance by the respondents (employees). The survey was conduc...

In the context of the labor shortage crisis in Croatian hospitality sector caused by unsustainable working conditions, the aim of this research was to investigate effects of corporate social responsibility (CSR) on staff retention. Based on the literature review, authors established a conceptual framework and relationship between CSR and intention...

The program to encourage local community activities on energy efficiency is the first national program of its kind created for the needs of local communities, in order to use their example to encourage other state institutions, as well as the local population, to strengthen awareness of the benefits of renewable energy sources and that the savings...

The Republic of Croatia will become a member of the European Union on July 1, 2013, and as a member country will participate in common European policies and receive significant financial aid. EU funds are used for projects, and it is important to prepare as many of them as possible. With the aim of the above, funding programs for the preparation of...