Ana Luiza De Figueiredo Souza

• PhD Student
• Fluminense Federal University

Colin Campbell states that the hedonism, in other words, the search for pleasure, is what drives not only consumption desires, but also the interpersonal relationships of modern individuals. On the other hand, Zygmunt Bauman claims that, in consumer society, the individuals’ conduct and relationships are influenced by market values inserted into ev...

Works on motherhood have become more common in the worldwide literary market, launched in increasing numbers in Brazil. Praised by critics and the public, A teta racional (The rational tit, 2016, Grua), Giovana Madalosso's collection of short stories, is part of this scenario. The article relates the editorial success of the book to reconfiguration...

From the global North to the global South, there is increasing debate on motherhood, with Brazil emerging as a fruitful field of research in this context. As a country that preserves conservative ideologies and also absorbs new technological and cultural manifestations, it displays particular phenomena that establish dialogue with foreign practices...

In recent years, motherhood is being discussed by women on social media, especially from the idea of “real motherhood”: the maternal experience portrayed to include its difficult, frustrating and ambivalent aspects, beyond the positive ones and those historically associated with the relationship between mother and child (love, dedication, care). Th...

In the face of a demographic scenario of an increase in the number of childless/childfree women and the postponement of motherhood, media interest in the number of women who are not (yet) mothers is growing. This results in the emergence of spaces and communities in digital environments for exchanges and debates about non-motherhood. The chapter pr...

No início de 2023, o casal Nataly Mega e Fábio Porchat anunciou no Instagram sua separação, depois de oito anos juntos. A notícia gerou comentários nas publicações feitas pelo ex-casal, além de ampla repercussão na imprensa e mídias sociais. O planejamento familiar teve destaque nessa repercussão, já que ter ou não ter filhos foi apontado como fato...

This paper explores how motherhood is addressed in some of the stories that make up the collection InsubmissasLágrimas de Mulheres (Unsubmissive Tears of Women) by Brazilian writer Conceição Evaristo. It aims to draw parallels between experiences common to black women and how they are reflected in their maternal experiences. Triple oppression, sorr...

In face of the largest number of Brazilians without children ever registered, profiles, groups, channels and pages have emerged aimed at voluntary non-parenting on digital platforms. An example of this phenomenon is the Sem Filhos (No Children) project, whose main platform is Instagram. Based on an online profile observation survey and an interview...

The number of childless Brazilian women has increased considerably, although they remain a minority. This phenomenon joins the movement of childless women who use digital platforms to create online communities focused on the experience of non-motherhood. One of these projects is NÃO NASCI PRA SER MÃE (NNPSM). Its creator, a voluntary non-mother, is...

"I love my children, but I hate being a mom". In recent years, women have triggered the social media to discuss a series of issues related to female experience, motherhood and non-motherhood. Demands, contradictions, jokes, outbursts, criticisms, incentives, disputes, advice, denunciations, ironies and kindnesses are entangled from the posts to the...

On social media, different women have shared their motherhood experiences through personal narratives, creating networks of support, negotiation and conflict. After a brief historical overview, the article explores: which values are disputed through these narratives; in which ways the use of social media makes motherhood problematizations visible;...

In recent years, the debate on maternal issues has increased considerably in Brazil, especially in social media. These are discussions carried out by ordinary women, who are not celebrities or public figures. Most of the time, they do not act as researchers related to maternal studies. They debate motherhood from their own experiences, using it bot...

The number of Brazilian childless women is the highest ever recorded, following a worldwide movement. This phenomenon occurs at a time when the dimension of choice is experienced and social media plays a relevant role in the subjective production of the subjects. Nevertheless, academic works in the field of Communication do not relate the emergence...

We have been observing on Facebook the emergence of posts by women that aim to problematize certain aspects of motherhood. These are long texts, popularly known as “textões” (in Portuguese). We argue that such “vent” (outburst) narratives produced on social media platforms constitute a new and important discursive category for the debate of materna...

A coletânea "Maternidade nas Mídias" reúne pesquisadoras de diferentes universidades e regiões do Brasil, que atuam nos campos da comunicação, educação, psicologia, artes plásticas, literatura, saúde pública, filosofia, dentre outras áreas. Tendo em vista a interdisciplinaridade dos estudos maternos e a amplitude do cenário midiático atual, nossa p...

Alineadas con el proyecto republicano para reducir la mortalidad infantil y reconfigurar el lugar social de las mujeres, revistas femeninas como la Vida Doméstica (1920-1963) se convirtieron en vehículos donde los médicos higienistas aconsejaban a las madres sobre el cuidado infantil en las primeras décadas del siglo XX en Brasil. Al identificar co...

Debates on motherhood have proliferated on social media, especially in Brazil. Through personal narratives , different women share their motherhood experiences online, creating support, negotiation and conflict networks. The paper aims to study: which values are disputed through these narratives ; in which ways does the use of social media make the...

Los debates sobre la maternidad en las redes sociales de internet han crecido por varios países. En Brasil, Facebook es la plataforma donde estas discusiones han ganado más visibilidad a través del surgimiento de páginas dirigidas por madres que, según ellas, comparten sus experiencias para apoyar a otras mujeres en los desafíos de la maternidad. U...

In a context of questioning the credibility of media and scientific institutions, characterized by the notion of “Iepistemology” (VAN ZOONEN, 2012), as well as “informational excess” (TANG and LIU, 2015), this article aims to investigate the perceptions of mothers about sources of information they understand to be reliable, based on an empirical ex...

Discussion concerning motherhood have gained wider coverage in various media, especially digital ones. Based on the phenomena perceived by the master's thesis recently completed, the article presents the main post profiles and discursive axes of the scope of production of motherhood-related content on Brazilian digital media, providing an overview...

Slides of the presentation "Tabus maternos: Representações e debates em mídias sociais brasileiras", which joined the X ALAIC Symposium.

ABSTRACT: In online discussions about motherhood that are growing in Brazil, it is common the appearance of terms such as "taboo" or "breaking taboo" regarding it. Despite the frequency with which they are triggered, they do not always correspond to what is undertaken in the debates. Describing the bad aspects of motherhood, while representing a br...

Discussion concerning motherhood have gained visibility on Facebook. This paper brings an exploratory analysis of a post by Júlia Rocha, a mother, doctor and singer. The main objectives are to: 1) investigate what kinds of discourses have emerged within this “phenomenon”, and how they try to problematize values which are connected to motherhood; an...

This work seeks to investigate how the personal narratives made by "ordinary" Brazilian women on social media expose the tensions and paradoxes surrounding motherhood. Using analysis categories related to the discourses they produce, the third chapter explores which values are negotiated and disputed through these narratives, as well as examining h...

Cyberspace has been shown to be fundamental both for the establishment of identity dynamics and for the building visibility and trust by independent artists with their fans. From the open letter in which musician Amanda Palmer positions herself on how motherhood could impact her work, the article discusses the performance negotiations between the a...

Desde o século XVIII, o sentimento de culpa esteve tão atrelado à maternidade quanto os ideais de dedicação e amor. Recentemente, discussões sobre ela têm aumentado, sobretudo nos sites de redes sociais. São debates que buscam, entre outros objetivos, repensar valores tradicionalmente associados à atividade materna. O artigo explora as modificações...

This paper analyzes some aspects of the original version of ‘Beauty and the Beast’, written by Madame de Villeneuve in 1740, in order to highlight the work’s critical feature in relation to certain practices common to the time when it was written, such as arranged marriages, women’s reclusive rearing and some bourgeois values. The aim is to look cl...

In recent years, content published on Facebook fanpages and/or personal profiles has been paying attention to the difficulties and prejudices both in relation to mothers and women who do not wish to be so. Such discussions are led by women who approach motherhood from their own experiences. In view of this scenario, the article analyzes the main co...

Throught the dialogue between the testimonials and facts presented in the short-movie Pequena África (2002), by Zózimo Bulbul, the essay discusses how the media coverage of the region and its residents has influenced the segregation of black culture in the carioca imaginary and why it is possible to classify this process not only as a form of viole...