Ana Filipa Joaquim

Universidade NOVA de Lisboa | NOVA · Department of Life Sciences

During the second half of the 21st century, academia has presented different studies to conceptualize entrepreneurial leadership without academic consensus.Although leadership and entrepreneurship are distinct, the literature has come to understand their similarities (Harrison et al., 2020). Despite the large number of publications, the characteris...

This chapter explores how AI is transforming marketing strategies, customer segmentation, personalized advertising, and customer relationship management (CRM). Additionally, it investigates the ethical considerations and challenges associated with AI implementation in marketing.

This chapter seeks to highlight the importance of positive leadership in combating the phenomenon of quiet quitting. This phenomenon is not new, but it has gone viral with the COVID-19 pandemic, being more 'visible' in the organizational context. Thus, the objective of this research is to identify the main advantages of positive leadership in mitig...

In Portugal, the teaching-learning process in high school education, in some matters, is “measured” by an external national exam classification. Consequently, many teachers believe that the teaching-learning process can only be accomplished through the expositive method, where the teacher is the primary vehicle for transferring the contents in a st...

This chapter seeks to highlight the importance of positive leadership in combating the phenomenon of quiet quitting. This phenomenon is not new, but it has gone viral with the COVID-19 pandemic, being more 'visible' in the organizational context. Thus, the objective of this research is to identify the main advantages of positive leadership in mitig...

The internet has become one of the most important commodity products in society. Artificial intelligence (AI) is one of the most discussed topics in human resources. Nowadays, four or five generations in the workplace are working together. The young generation is born in a digital era, but the elderly are in an analogic era, so their skills and dec...

O sistema de ensino português, no que respeita à avaliação, tem assentado num processo predominantemente sumativo, suportado na realização de testes e exames nacionais. Este obriga os professores a utilizarem, por norma, o método expositivo, remetendo o papel do docente para o centro do processo de ensino-aprendizagem e colocando os alunos como suj...