Ana Isabel Jimenez-Zarco

Ana Isabel Jimenez-Zarco
Universitat Oberta de Catalunya | UOC · Department of Economics and Business Science

Ph.d

About

190
Publications
135,508
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1,526
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Introduction
PhD in Economics and Business and Graduate Building Models in Ecology and Natural Resource Management. PhD thesis Award by the Institute of Economic Studies of Madrid. Since 2015 acts as evaluator at the European Union Programme ‘Marie Sklodowska-Curie Actions Innovative Training Networks‘ (H2020-MSCA-ITN)
Additional affiliations
November 2002 - January 2016
Universitat Oberta de Catalunya
Position
  • Associate Professor Innovation and Marketing
October 2002 - April 2016
Open University of Catalonia
Position
  • Associate Professor in Innovation and Marketing
October 2002 - present
Universitat Oberta de Catalunya
Position
  • Associate Professor in Innovation and Marketing
Education
June 2001 - July 2001
Castilla la Mancha University
Field of study
  • Economic and Business

Publications

Publications (190)
Article
Full-text available
Objetivo.Realizarunarevisióndeliteraturade165artículoscientíficospublicados en Scopus que abordan el papel de las redes sociales en escenarios de pandemia o epidemia. Metodología. Se utilizó la bibliometría para extraer indicadores de literatura y mapas que evidencian corrientes de investigación y palabras más frecuentes. Resultados. El análisis bi...
Article
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1) Background: The goal of the paper was to establish the factors that influence how people feel about having a medical operation performed on them by a robot. (2) Methods: Data were obtained from a 2017 Flash Eurobarometer (number 460) of the European Commission with 27,901 citizens aged 15 years and over in the 28 countries of the European Unio...
Chapter
The globalization of the economy – and with it, new emerging markets – has increased competitive pressure exponentially, rendering customer retention a highly relevant factor in attracting new consumers. As a result of differentiation and technological globalization, competitive strategies must increasingly leverage the digital channel to not only...
Article
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Background: Telemedicine has become a necessary component of clinical practice for the purpose of providing safer patient care during lockdowns due to the COVID-19 pandemic. It has been used to support the health care needs of patients with COVID-19 and routine primary care patients alike. However, this change has not been fully consolidated. Objec...
Chapter
Data science has established itself as a discipline of study in the new technological paradigm of the 21st century. Customer data and metadata are not only a unique opportunity for companies, which are interested in collecting, processing and elaborating useful information for customer-centric business management. It is also starting to feed other...
Article
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Purpose – The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who are students of a virtual university. Theoretical framework – To carry out the research we analyzed website qua...
Article
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The business world is facing a very complicated situation due to the COVID-19 pandemic. Small and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly...
Preprint
BACKGROUND During lockdown due to COVID-19 pandemic, telemedicine has become a necessary component of clinical practice for the purpose of providing safer patient care, and it has been used to support the healthcare needs of COVID-19 patients and routine primary care patients alike. However, this change has not been fully consolidated. OBJECTIVE T...
Article
Full-text available
Background: During lockdown due to the COVID-19 pandemic, telemedicine has become a necessary component of clinical practice for the purpose of providing safer patient care, and it has been used to support the healthcare needs of COVID-19 patients and routine primary care patients alike. However, this change has not been fully consolidated. Objec...
Article
Full-text available
In the field of cultural tourism, museums have been pioneers in focusing on visitors with disabilities. They have used inclusive orientation to offer the kind of memorable and satisfying experiences that are so beneficial to a group at constant risk of social exclusion. Their task is made more difficult, however, by visitors' perception of barriers...
Book
Se caracterizan las empresas de 6 sectores industriales de Cali y Yumbo y, mediante un modelo de ecuaciones estructurales se identifican los antecedentes en el uso del comercio electrónico por parte de estas organizaciones.
Article
Full-text available
Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the customer’s emotions, from co-creating with the user, allows brand differentiation. Given this idea, this...
Preprint
BACKGROUND Increasingly intelligent and autonomous robots are destined to have a huge impact on our society. Their adoption, however, represents a major change to the healthcare sector’s traditional practices, which, in turn, poses certain challenges. To what extent is it possible to foresee a near-future scenario in which minor routine surgery is...
Article
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Following publication of the original article [1], in order to comply with the current regulations for the submission of Doctoral Thesis by compendium of articles, the Universitat Autónoma de Barcelona Doctoral School asks us to update the affiliation number 3, adding “Departament de Medicina” at the beginning, as follows:
Article
Currently universities need to be competitive. The current environment forces universities to design strategies where the student becomes the center of their activity. Elements such as student satisfaction become key performance indicators of the strategy, so that universities are required to establish metrics that make it possible to measure the l...
Article
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The aim of this study is to investigate the determinants for the intention to adopt mobile technology as a data collection methodology in market research projects. A conceptual framework was developed using the technology-organization-environment (TOE) model to identify technological factors (perceived benefits and limitations), organizational fact...
Article
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Background: A community of clinical practice called the Online Communication Tool between Primary and Hospital Care (ECOPIH) was created to enable primary care and specialist care professionals to communicate with each other in order to resolve real clinical cases, thereby improving communication and coordination between care levels. The present w...
Chapter
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the...
Chapter
This chapter seeks to identify the variables that influence the demand for a product or service considered as collaborative consumption, particularly, which are the factors that most affect the choice of a hosting or another in AirBnB. The chapter starts with an overview of collaborative consumption and how it is positioned in the sharing economy a...
Article
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Background: Teledermatology (TD) is one of the applications of electronic health and telemedicine that involves the use of information and communication technologies (ICTs) for the care of skin diseases. Previous studies on TD indicate that it seems to be effective in diagnosing early malignant pathologies, such as melanoma, and in reducing waiting...
Preprint
BACKGROUND Teledermatology (TD) consists on the application of information and communication technologies (ICTs) for the care of skin diseases. The studies on TD indicate that it seems to be effective in diagnosing early malignant pathologies such as melanoma, and in reducing the waiting lists by prioritizing the urgent pathology. Despite these adv...
Chapter
This chapter looks at the concept of value, and how consumers perceive sustainability as increasing the value of fashion products. It then examines how companies create value along the value chain, and what type of structures they develop to achieve it. Finally, the fundamental role that local suppliers from African countries can play in this value...
Chapter
Finally, this chapter by Carme Moreno-Gavara and Ana Isabel Jimenéz-Zarco brings together the main conclusions of this volume. In general terms, despite the existing difficulties, female entrepreneurship offers significant opportunities, not only for this group but also, at an economic and social level, for the whole territory. The use of the terri...
Chapter
This chapter shows how women entrepreneurs in Africa generate significant benefits for their countries economically, socially and environmentally. They continue, however, to face significant cultural, social and legal barriers to the entrepreneurial process. The support of governments, institutions, and local and international companies will be vit...
Chapter
Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understandin...
Book
This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providi...
Book
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El marketing está experimentando transformaciones radicales, por las que las empresas se relacionan de un modo distinto con el mercado. Estos cambios proceden tanto de la tecnología digital, que facilita nuevas formas de conectar con los clientes, como de los propios consumidores, que demandan propuestas de valor superiores. Este libro presenta de...
Article
Introduction: There are numerous factors and barriers that hinder the use of telemedicine, among which some aspects of the organisation stand out. Thus, it would be interesting to determine its intention to use it in a health institution. The objective of this paper was to identify the factors that influence the intent to use telemedicine by the gr...
Chapter
Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generate...
Article
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In 2005, all WHO Member States pledged to fight for universal health coverage (UHC). The availability of financial, human and technological resources seems to be necessary to develop efficient health policies and also to offer UHC. One of the main challenges facing the health sector comes from the need to innovate efficiently. The intense use of in...
Chapter
Accounting education in universities is always a hard subject for the students, who find it boring and little stimulating. So, even though students increasingly demand the integration of varied technologies and mobile devices into learning environment (Wash & Freeman 2013), educational systems of the public universities continue to be traditional....
Article
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Este trabajo ha obtenido el Accésit del Premio Estudios Financieros 2017 en la modalidad de Educación y Nuevas Tecnologías. El auge de la universidad online plantea muchas cuestiones relacionadas con la competitividad y permanencia a largo plazo de este tipo de instituciones. Desde esta perspectiva, uno de los aspectos que puede contribuir a incre...
Article
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Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which factors influence the formation of an individual’s service expectations in an online environment; and (2) to establis...
Chapter
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to...
Chapter
Full-text available
Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the market- ing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understand...
Chapter
The purpose of this chapter is to analyse luxury fashion brands’ interactions with consumers, especially on social media. In this sense, we firstly propose a hypothesis relative to how luxury fashion brands can use celebrities (in general, and particularly music and TV idols) and social media to influence on young consumer behaviour. Lately, we try...
Chapter
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to...
Book
Full-text available
En 2005, todos los Estados Miembros de la OMS se comprometieron a luchar por una cobertura universal de salud, una expresión colectiva de la creencia de que todas las personas deben tener acceso a los servicios de salud que necesiten sin riesgo que ello les lleve a la ruina financiera o a un empobrecimiento. Trabajar por una cobertura universal de...
Book
Full-text available
In 2005, all WHO Member States committed to working to achieve universal health coverage (UHC), in a collective expression of the belief that all people in need should have access to health services without risk of financial ruin or impoverishment. Working for universal health coverage is a powerful mechanism for achieving improved health and well-...
Chapter
Companies gain competitive advantage when they are in a better position than its competitors to keep customers, so for providing the greatest value, become a captivating option, generate satisfaction and achieve the loyalty of consumers, it is necessary that they know the market and enter into a profitable relationship with the customer. In order t...
Article
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Objectives: While most studies have focused on analyzing the results of telemedicine use, it is crucial to consider the determinants of its use to fully understand the issue. This article aims to provide evidence on the determinants of telemedicine use in clinical practice. Methods: The survey targeted a total population of 398 medical professional...
Article
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Social network learning analytics aims to extract useful information to improve the learning process, but the variety of learning management systems makes this task burdensome and difficult to manage. This study shows how Gephi, a general-purpose, open-source social network analysis application, can be used by instructors and institutions to extrac...
Chapter
The growing importance of online channels, social media, and mobile commerce (m-commerce) hasgiven rise to new retail formats, that use only channel used and which have enabled many new consumersto access certain establishments despite geographical barriers. The fashion sector may be one ofthe most heavily affected by these developments, due to the...
Chapter
The emergence of so-called fair trade has revolutionized the field of commercial distribution. Promotedand managed by Non-Governmental Organizations (NGOs), fair trade-or also called equitative-isregarded as an initiative to create innovative commercial channels; within which the relationship betweenthe parties is aimed at achieving sustainable dev...
Chapter
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Since their introduction decades ago by retail companies, private labels have passed through severalstages of market penetration and customer acceptance. For retailers, private labels have become valuableinstruments for image creation and competitive positioning. They also have been a key factor infacilitating internationalization and the decision...
Chapter
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the...
Chapter
The advent of the web 2.0 in general and the social networks in particular has altered the consumer behavior with brands, consumer becoming the protagonist of his relationship with the companies. The consumer is no longer passive, but someone who belongs to an interactive user community, whose opinion influences the decision making of others and th...
Chapter
Full-text available
The e-commerce growth in the recent years is undeniable, and the tendency is to keep moving up. Companies must develop integrated marketing strategies, where the online and offline actions not only have to be aligned, but to get synergy effects, both in terms of developed sales activities and about the brand reputation and image (Zott et al., 2011)...
Chapter
In recent years, the e-commerce growth is undeniable, and its entrenched use leads us to consider the origin of this form of transaction products and exchange of business information. Doubtless, the advent of the Internet led to the issue of electronic commerce. The evolution of technology and communication has made data exchanges grow at extraord...
Chapter
This chapter seeks to examine the impact of online distribution channels for global luxury brands in different countries. The 2.0 technology has revolutionized not only the individuals' consumption patterns, but also the way brands compete. Western economies new trends like recycling or collaborative consumption appear as a way to ensure social and...
Chapter
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In this chapter we show how an ancient strategy like brand alliance (or Co-branding) remains effective in the development of products for the next generation; addressing highly demanding segments, both for their high product knowledge, since they are digitally native, and for the level of product’s novelty and performance they require. Tweens is a...
Chapter
This chapter seeks to examine the impact of online distribution channels for global luxury brands in different countries. The 2.0 technology has revolutionized not only the individuals' consumption patterns, but also the way brands compete. Western economies new trends like recycling or collaborative consumption appear as a way to ensure social and...
Chapter
Full-text available
Academic companies have to face different problems in the first steps of their creation process. In this sense, barriers to entrepreneurship can be external or internal. Environmental and organizational factors can make business activity difficult and threaten the organization’s survival as well. This is especially relevant in the high technology f...
Article
Full-text available
La denominación de origen (DO) define, diferencia y protege un producto que de forma tradicional se elabora en una zona geográfica concreta. Bien es conocido que las DO tienen un efecto positivo sobre el comportamiento de los consumidores. Así, para aquellos individuos ajenos al lugar de procedencia, las DO actúan como garantía de calidad, origen y...
Chapter
Academic companies have to face different problems in the first steps of their creation process. In this sense, barriers to entrepreneurship can be external or internal. Environmental and organizational factors can make business activity difficult and threaten the organization’s survival as well. This is especially relevant in the high technology f...
Chapter
In this chapter, we will discuss the role of knowledge as a strategic resource for companies. Universities focus on knowledge development as the main result of their research groups activities; but really few exploit this intangible resource through knowledge-based spinoffs (KBSOs), given some internal barriers that hinder the academic entrepreneur...
Article
Purpose – The purpose of this study is to analyse how tourists form the cognitive, affective and unique images of a tourism destination, taking into account that: travellers use user-generated content (UGC) as one of the more important sources of information about the destination, sources of information influence on travellers’ motivation to visit...
Chapter
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The correct management of academic science parks is strategic for universities, as well as has synergistic effect for companies there in installed. Park managers choose who the tenants for the parks are, but also they take other strategic decisions relative to: (a) academic spin-offs creation, (b) investment in technology-based companies, o (c) con...
Article
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Background: The aim of the study presented in this article is to analyse the discriminant factors that have an influence on the use of communities of practice by primary and specialist healthcare professionals (physicians and nurses) for information sharing. Obtaining evidence from an ex-ante analysis to determine what factors explain healthcare p...
Article
The images of a tourist destination often depend on information and contents generated by travelers, suppliers, and residents. This article analyzes the weight that different information sources exert in defining the overall information source construct. The authors adopt a multidimensional methodology; unlike prior research, this study considers t...
Article
Abstract Social learning analytics introduces tools and methods that help improving the learning process by providing useful information about the actors and their activity in the learning system. This study examines the relation between SNA parameters and student outcomes, between network parameters and global course performance, and it shows how...
Article
Full-text available
PurposeThe current study examines the role of social media for designing effective corporate social responsibility (CSR) communication strategy for modern business organisation to engage their stakeholders. Methodology/approachA structured survey questionnaire is used to collect data from multiple stakeholders through social media platforms includi...
Article
Empirical research shows that motivations for visiting a destination are quite important in tourism behaviour. Motivations influence not only the perceived image of a tourist destination, but also the affective, cognitive and unique images of it. Motivations, in turn, are influenced by information sources. This includes not only information sources...