Ana Javornik

Ana Javornik
Newcastle University | NCL · Newcastle University Business School

MSc, PhD

About

25
Publications
29,002
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
870
Citations
Additional affiliations
February 2015 - January 2016
University College London
Position
  • Visiting PhD candidate
January 2015 - February 2016
University College London
Position
  • Visiting PhD candidate
October 2011 - January 2015
University of Lugano
Position
  • Research Assistant

Publications

Publications (25)
Conference Paper
Augmented Reality (AR) is coming of age and appearing in various smartphone apps. One emerging AR type uses the front-facing camera and overlays a user's face with digital features that transform the physical appearance, making the user look like someone else, such as a popstar or a historical character. However, little is known about how people re...
Conference Paper
Virtual try-ons have recently emerged as a new form of Augmented Reality application. Using motion caption techniques, such apps show virtual elements like make-up or accessories superimposed over the real image of a person as if they were really wearing them. However, there is as of yet little understanding about their value for providing a viable...
Article
The paper investigates two augmented reality (AR) applications and corresponding consumer responses to their media characteristics. Firstly, it discusses the role of interactivity with AR technology. Secondly, it introduces augmentation as a salient media characteristic of AR applications and tests measurement items of perceived augmentation. Two e...
Conference Paper
Full-text available
This research investigates which uses of AR have emerged so far in marketing and proposes classification schemas for them, based on the intensity of the augmentation, different contexts of consumption and on marketing functions. Such differentiation is needed in order to better understand the dynamics of augmentation of physical surroundings for co...
Article
Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) or ‘how’ their usage makes people feel (i.e., well-being effects). Through the uses and gratifications theory supported by a se...
Article
Full-text available
Luxury brands’ pioneering digital strategies now incorporate augmented reality (AR), which offers new opportunities thanks to AR unique characteristics. Luxury brands differ from other brands in their specific attributes, such as authenticity, exclusivity, hedonism, and aesthetic expression. This research investigates how AR characteristics can sup...
Article
Full-text available
Augmented reality face filters (e.g., Snapchat) are ubiquitous in today's market. Yet, we know little about the impact of individuals' concerns for their own and others' privacy and sharing biometric facial data while interacting with such augmented reality face filters. Our study aims to uncover whether privacy concerns affect responses toward aug...
Article
Full-text available
Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual and ideal attractiveness, and we conceptualise this change as augmented self. Over three lab experiments we show that viewing o...
Article
Full-text available
This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves si...
Article
Full-text available
Consumers are increasingly interested to know about the environmental impact (EI) of products and, at the same time, they form attitudes after reading online consumer reviews. Drawing on negativity bias, schema congruity theory, and norm‐activation model, we investigate the effects of environmentally framed electronic word‐of‐mouth messages of diff...
Article
When dissatisfied customers voice their complaints on companies' social media pages, many other consumers can observe such interactions. Yet, only limited research has investigated how complaint handling is perceived by this online audience. Since the final outcome of the complaint is rarely visible publicly, the message characteristics (e.g., leng...
Article
Emoticon usage in computer-mediated communication (CMC) by university staff is potentially a double-edged sword in forming desired impressions in the minds of students, increasing perceived warmth but also decreasing perceived competence of the sender. Existing studies in higher education have provided little understanding of this trade-off. No wor...
Conference Paper
Full-text available
In this paper we report on studies we conducted focusing on the use of Augmented Reality to annotate real sites with relevant archival content. This is an interdisciplinary study of novel interactive technologies and supportive platforms such as geolocation-navigation and contextual digital augmentation of archival material in public spaces. We inv...
Article
Full-text available
Overlaying a building with images from the past can be an engaging way to explore a historic site. However, little is known about what type of content functions well when using augmented reality (AR) in outdoor contexts. This research investigates how different types of AR content – such as text or image – can affect the flow experience as well as...
Chapter
This paper discusses the different components of experience with AR applications in public—mainly in commercial contexts, but also relevant for the cultural and touristic contexts. It draws on recent studies and developments of AR marketing and investigates user-, technology- and context-related factors. In particular, it discusses the core experie...
Conference Paper
In this paper we describe the VisAge project, which explored how a community-based Augmented Reality (AR) system could be used to tell stories and cultural histories about urban environments. Our work focussed on two main themes — user engagement and immersiveness of the experience. To address the first theme, we developed an online portal where an...
Conference Paper
In this paper we describe the VisAge project, which explored how a community-based Augmented Reality (AR) system could be used to tell stories and cultural histories about urban environments. Our work focussed on two main themes — user engagement and immersiveness of the experience. To address the first theme, we developed an online portal where an...
Conference Paper
Full-text available
The paper investigates consumer responses to augmented reality (AR) technology and introduces the concept of augmentation as a media characteristic of AR applications. Augmentation refers to AR's ability to directly enrich physical surroundings with virtual elements that differentiates it from earlier virtual technologies. Both the exploratory and...
Conference Paper
Full-text available
The goal of this paper is to explore consumer responses to augmented reality (AR) technology and introduce the concept of augmentation as a media characteristic of AR applications. Augmentation refers to AR’s ability to directly enrich physical surroundings with virtual elements and differentiates it from earlier virtual technologies. The experimen...
Conference Paper
Full-text available
The paradigm shift from firm-centric to customer-centric approach in the relationship marketing theory placed increased attention on customers’ interactions and their relations with brands. Within this context, the phenomenon of customer engagement is becoming a subject of numerous studies that try to either identify on a more conceptual level how...
Article
Full-text available
The article discusses different angles of customer engagement phenomenon and aims to provide an outline of the debate within which the phenomenon can be further investigated. It explores in depth the behavioral perspective, as this approach represents one of the prevalent directions of the current debate on customer engagement phenomenon, especiall...

Network

Cited By

Projects

Project (1)
Archived project