Ana Adi

• Doctor of Philosophy
• Professor of PR/Corporate Communications at Quadriga Hochschule Berlin

A trajetória histórica do campo, sua fundamentação neoliberal, a centralidade organizacional e uma confiança excessiva advinda de uma abordagem quantitativa e pragmática são algumas das razões pelas quais acredita-se que as Relações Públicas não estão preparadas para os desafios impostos por ambientes hipercomplexos que emergem do contexto social p...

The Future of PR/Comms and Their Social Impact research addresses questions about PR/Comms professionals’ skills or status; the ethics of persuasion and the legacy of PR/Comms; as well as the balancing of personal values with organizational values and societal demands. And the timing couldn’t be more right. Post-pandemic, conflict-ridden, climate...

. El futuro de las relaciones públicas/comunicación y su impacto social aborda: el cuestionamiento de las competencias o del estatus de los profesionales de las relaciones públicas/comunicación, a ética de la persuasión y el legado de las relaciones públicas/comunicación, y el equilibrio de los valores personales con los valores de la organización...

This book features contributions from 16 PR/Comms academics, practitioners and educators from 6 countries and their explorations and reflections around how PR/Comms practitioners, academics and educators are responding to the AI challenge and their concerns and predictions.

This study investigates the perceptions of young PR/Comms professionals in Germany regarding the profession's current and future state, amidst the significant impact of the COVID-19 pandemic on the job market. The research builds on previous studies exploring the future of work and the PR industry, aiming to address gaps in literature regarding gen...

The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, o...

CSR and sustainability are evolving concepts that need to be understood over time and in the context of events and conditions. They are fuzzily defined, they overlap and they are often (mis)understood synonymously. One of the authors understands them hierarchically, with sustainability as a subcategory of CSR. The other understands them as compleme...

FREE DOWNLOAD: https://www.quadriga-university.com/en/research/profession-research/communication/women-pr No matter where in the world (if there is research to track it), women make up most of the workforce in PR/Comms. In Finland for instance, 89% of the workforce in PR/Comms is made of women (Melgin, 2014), while in the UK it is a little more t...

ACCESS FULL TEXT: https://www.bledcom.com/asset/e4jncY725ieACmkMT Purpose: This study explores communicators’ perceptions of their profession, something so far insufficiently explored by academic and professional research. In doing so, it uses more than 80 self-generated PR memes to report on emerging themes and commonalities with existing litera...

DOWNLOAD FULL DOCUMENT: https://cdn.quadriga-hochschule.com/app/uploads/2021/03/QHS_Quadriga-Reader_Corporate-Activism_Adi.pdf?_ga=2.191613162.1185646741.1637232067-685021554.1633445824 In recent years, corporate activism has intrigued, puzzled and challenged communicators. While in the past, activism and corporate communications were often pre...

Download entire report: https://www.quadriga-university.com/sites/default/files/document/2019-06/PR2025_Adi.pdf The rapid change that the development of technologies is bringing about – from digitalization of processes to new business models and new ways of working – presents both an opportunity and a threat for communicators. With focus so stron...

This chapter questions and discusses Twitter’s role in enabling the formation of an international community of interest surrounding the sustainability hashtag. In doing so, the chapter also focuses on the characteristics of the hashtag community – its main actors and their connections – and the emerging discourses and themes associated with the has...

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the te...

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature-advocacy, activism, protest or dissent-and beyond the technol...

A number of studies of the knowledge, skills and abilities (KSAs), competencies and capabilities of public relations and communication professionals have been carried out in the USA, UK and other countries. However, most have not engaged to any significant extent with literature in the human resource development field which specializes in defining...

Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering is being adopted more readily by organizations and their employees a...

Protest communication and campaigning plays a crucial role in democracy, and can bring about regime change, yet is treated as of secondary importance to electioneering activities. This paper counters the imbalance by focusing on the #Rezist protests in Romania 2017; triggered by an attempt by government to exonerate senior politicians who had been...

Social media have become increasingly central to civic mobilisation and protest movements around the world. Emotions, symbols, self-presentation and visual communication are emerging as key components of networked individualism and connective action by affective publics challenging established political norms. These emerging repertoires have the po...

With a number of Asia-Pacific countries among the fastest growing in the world, the requirements for public relations and communication management are also growing in terms of both demand and professionalism. It is essential that practitioners and academics keep pace with demand and achieve 'international best practice'. In 2015/16, the largest eve...

Corporate social responsibility (CSR) looks at the different dimensions of the relationship between the business and the society. Most of the current theories and points of view are, in our view, part of a paradigm of economic thinking established by the Chicago School of Economics represented by Milton Friedman who, since 1970, decreed that the on...

This chapter focuses on the emerging discourses and themes associated with the CSR hashtag on Twitter as a way of discovering concerns, issues and key conceptual associations for the field. By identifying the accounts that influence and drive these conversations online, this chapter aims to invite a wider discussion about how CSR is portrayed on Tw...

It is well established that the internet, and particularly the unprecedented growth of social media, are changing the mediascape and media practices in advertising, public relations, and journalism. Some of these changes are leading to convergence of genre and practices as well as the technologies of media. This analysis focuses on the first two of...

With technological innovation and social media infiltrating every field of activity, it was only a matter of time until universities and faculty would need to embrace the technological challenge. This chapter offers three case studies of social media training delivery in universities and researcher centres in the UK, USA, and Bahrain. These case st...

A space generally associated with marketers and breaking news (Hobsbawn, 2009 cited in Evans, Twomey & Talan, 2011), Twitter has also become a space debate, community building and legitimization for companies and social movements alike. The academic literature has seen a rise in interest in the micro-blogging platform. For instance, Adi and Moloney...

This article explores the communication strategies and struggles of the Occupy movement from a protest PR perspective through the analysis of online communication and digital footprints of some of the most prominent English-language Occupy groups: Occupy Wall Street and Occupy London. To do so, the article uses Adi & Moloney’s (2012) social media a...

PurposeTaking into consideration that the number of reports about pharmaceutical lobbying activities is increasing (Baleta, 2014; Boseley, 2014) and that the cost of drugs has a direct and powerful impact on both public and private healthcare, there is a need to require pharmaceutical companies to report their activity as well as reflect their cons...

Purpose - Social media usage is becoming ubiquitous across the world and communicators, either corporate, independent or activist are increasingly adopting the new medium. This chapter focuses on the uses of social media for marketing communications, in particular for public relations and corporate social responsibility (CSR) by Pfizer's European o...

This paper discusses the role news images play in framing Romanian immigrants to the UK and how they construct the social issue of migration, in the context of freedom of movement for workers in Great Britain. In doing so, it focuses on the stereotypes about Romanians embedded in visuals published in national newspapers and on framing devices as se...

Stories have always been a form of communication, the first form of narrative we have encountered in early childhood. And although we have grown up they continue to fascinate us. They maintain and recreate bonds with old traditions, legends, archetypes, myths and symbols. In analyzing stories, Joseph Campbell (2008) proposed the monomyth or the Her...

The microblogging platform Twitter has gained notoriety for its status as both a communication channel between private individuals and as a public forum monitored by journalists, the public, and the state. Its potential application for political communication has not gone unnoticed; politicians have used Twitter to attract voters, interact with con...

With technological innovation and social media infiltrating every field of activity, it was only a matter of time until universities and faculty would need to embrace the technological challenge. This chapter offers three case studies of social media training delivery in universities and researcher centres in the UK, USA, and Bahrain. These case st...

Beyond influencing the ways we communicate and we do business, social media is currently challenging traditional higher education in many respects: from the way in which courses are delivered and students interact with each other and with their lecturers to the content that the courses cover. In particular, the emergence of the social media special...

This paper explores the persuasive communications (public relations and branding through social media) of a micro Occupy event, namely a nine-day appearance of the global protest movement at Bournemouth University (BU), on the south coast of the UK. It reflects on how student and town protesters used digital and social media in comparison to the wi...

In an increasingly interconnected world, it is highly important that professors and researchers alike not only find cost-effective solutions to further their work, but also methods to inspire their students to go beyond the traditional methods. This chapter aims to show a couple of examples of successfully integrating new media features in the teac...