
Amrik Singh- Doctor of Business Administration
- Professor at Lovely Professional University
Amrik Singh
- Doctor of Business Administration
- Professor at Lovely Professional University
Professor and Head, School of Hotel Management & Tourism, Lovely Professional University, Punjab. India.
About
105
Publications
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Introduction
Dr. Amrik Singh is working as Professor and Head in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He obtained his Ph.D. degree in Hotel Management from Kurukshetra University, Kurukshetra. He started his academic career at Lovely Professional University, Punjab, India in the year 2007. He has published more than 80 research papers in UGC and peer-reviewed journals 60 Scopus publications (Scopus/Web of Science).
Current institution
Additional affiliations
August 2007 - present
Editor roles

International Journal on Hospitality and tourism research (ISSN 2243-822X)
Position
- Editorial Board Member
Education
August 2013 - May 2018
Publications
Publications (105)
In present era hotel housekeeping is not confined to clean and maintain the various surfaces in the hotels but much more beyond that. Present article explore the current challenges, best practices and emerging trends in hotel housekeeping which if executed well, could lead to higher growth and cost-effective tool for the hotel industry. This paper...
Quality of Work Life Practices in Indian Hotel Industry
HOTEL HOUSEKEEPING MODERN PRACTICES, CHALLENGES AND OPPORTUNITIES –AN APPRAISAL
HR is evolving into a more technology-based profession because organizations needs to streamline HR processes and reduce administrative burden, reducing administrative cost; compete more effectively with global talent; improve services and access data to the employees and managers; provide real-time metrics in order tom on spot decisions for the de...
Learning environments have changed significantly in the past few decades due to the inclusion of emerging Information and Communication Technology (ICT), both in hardware and software, as well as various online media in classrooms. Learners today utilize mobile gadgets and applications as their primary sources of information, knowledge, and social...
Overcrowded tourism, blocked roads, habitat loss, increased pollution, landslides, and gender issues like the security of women, sexual abuse, theft, and fraud are pressurizing tourism in the mountains under pressure. Tourism in peaks or Himalayas is highly dependent on natural resources and sensitive to climate change like global warming, excessiv...
The rapid evolution of the food service industry in India has given rise to the concept of cloud kitchens , also known as virtual kitchens or ghost kitchens. This research paper explores the theme of cloud kitchens as the future of Indian restaurants, emphasizing the pivotal role of technology in their success. The study utilizes secondary data to...
In developing countries like India, municipal solid waste (MSW) management faces significant hurdles due to the ever-increasing volume of waste and its impact on municipal budgets. The mounting waste production, driven by rapid population growth, urban density, diverse cultures, and evolving lifestyles, places immense pressure on existing waste man...
Culinary tourism draws numerous international tourists eager to savour local delicacies. With the widespread availability of Internet services, tourists often form their impressions of destinations by accessing digital reviews. This study aims to identify the dimensions of culinary experiences by analysing online reviews written by international to...
This book chapter explores the transformative impact of digital technologies on tourist behavior, highlighting how these innovations have redefined the travel experience. Digital technologies have become integral to the tourism sector, from the pre-travel phase, when tourists use online platforms for research and planning, to the on-site experience...
This study investigates how women's engagement in and perceptions of the advantages of waste management in rural tourist Himalayan villages in Darjeeling have changed as a result of the expansion of rural tourism. Regression analysis and positive correlation show that rural tourism substantially increases women's participation in community activiti...
This chapter discussed the necessity of strong protective measures and the inherent challenges of cybersecurity in the hospitality sector. As hotels increasingly rely on digital systems to import guest experiences, they become prime targets for cybercriminals. The chapter lists major cyber threats and highlights their influence on customer confiden...
Tourism can be a powerful vehicle for changing people's thinking and behavior both during travel and upon their return home. While proponents of sustainable travel are to be applauded for their work in delivering benefits to host communities, To fully realize ideals like sustainability, the industry must work toward inspiring enduring changes of be...
Rural tourism is experiencing rapid growth, offering travelers the opportunity to immerse themselves in unique cultural and environmental experiences while generating substantial economic benefits for local communities. Additionally, it presents health risks to local communities and visitors alike and can lead to broader socioeconomic issues, such...
In recent years, the exponential population growth, high density of urban areas, diverse culture, changing food habits, and lifestyles have seen an unresolved problem in terms of Municipal Solid Waste Management (MSWM) in India. Solid waste generation and disposal is one of the most negative impacts of hotels on the environment. Hospitality industr...
Tourism marketing relies more on licensing and collaboration for brand expansion and market penetration. In this chapter, licensing and collaboration in the tourism industry are shown to boost growth and innovation. Tourism brands can expand their reach by licensing their intellectual property to third parties, increasing revenue and brand visibili...
As the landscape of education undergoes rapid transformations in the digital era, higher educational institutions are increasingly turning to Artificial Intelligence (AI) to enhance teaching, learning, and administrative processes. This abstract provides a comprehensive overview of the current state and future prospects of integrating AI in higher...
In an era where tourism is evolving to embrace more sustainable and responsible practices, the management of solid waste in rural touristic areas has emerged as a critical issue. We-Ahmad-are honored to present Solid Waste Management and Disposal Practices in Rural Tourism, a pioneering work that delves into this underexplored field. This book stan...
Preface In the rapidly evolving landscape of tourism, the digital era has brought about transformative changes in how tourists interact with destinations, services, and experiences. As editors of Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing, we are pleased to present this comprehensive collection of scholarly works...
The hotel sector is leading the charge to harness the power of artificial intelligence (AI), virtual reality (VR), and augmented reality to improve client experiences and streamline operations. The moral weight of artificial intelligence (AI) in virtual reality (VR) and augmented reality (AR) for the hotel industry is the subject of this study. The...
Waste management is essential in Highland regions because of the wide variety of waste types that can harm these delicate ecosystems. This study discusses the complex challenges involved in handling different kinds of waste, such as municipal, industrial, hazardous, and human waste, and others, all of which pose threats to the environmental health...
In today's digital era, the tourism industry is undergoing a major transformation as it shifts from traditional marketing techniques to data-driven strategies that leverage the vast amounts of digital information generated by travelers. This chapter delves into how the digital footprints left by travelers—such as search histories, social media inte...
The advent of digital technology has dramatically changed the way people travel, affecting their information searches, itineraries, decisions and experiences shared on social media sites like Twitter, Instagram and Facebook, to assist prospective travellers. Besides highlighting the impact of digital technologies such as social media, online bookin...
This chapter investigates the evolving digital journey of contemporary travelers, focusing on how technology and data-driven insights have reshaped travel experiences. It explores the transition from traditional to digital platforms in travel planning, booking, and in-destination activities, emphasizing the traits of today's tech-savvy travelers. B...
Women's entrepreneurship is burgeoning globally, marked by an awareness of their pivotal role in driving economic growth, fostering innovation, and contributing to community development. However, historical constraints rooted in societal norms, cultural expectations, and systemic barriers have impeded women's participation in entrepreneurial endeav...
An entrepreneur is a person who establishes new businesses, expands unexplored existing markets, and significantly contributes to the gross domestic product. Rural areas frequently establish entrepreneurship from a social enterprise perspective, aiming to generate both visible benefits and financial returns. Entrepreneurship in rural areas has thre...
Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, implementing GAI in HT contexts comes with ethical, leg...
Preface In the rapidly evolving landscape of tourism, the digital era has brought about transformative changes in how tourists interact with destinations, services, and experiences. As editors of Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing, we are pleased to present this comprehensive collection of scholarly works...
Background: Herbal phytochemicals play an important role in the treatment of various dreadful diseases. Psoralea corylifolia is an annual herbaceous plant widely grown in India and other countries Secondary metabolites of P. corylifolia play a crucial role in various skin disorders like psoriasis, eczema and vitiligo as per literary and current rep...
Lack of social support during the COVID-19 pandemic has caused a decline in students' psychological well-being. The students who cannot adapt to online learning demonstrate stress and disruption in psychological well-being. Stress among students in institutions of higher learning is an issue that needs to be paid attention to especially when dealin...
Kindly submit your chapter proposal at given link
https://www.igi-global.com/publish/call-for-papers/call-details/7851
Kindly submit your chapter at given link
https://www.igi-global.com/publish/call-for-papers/call-details/7897
A person with a disability implies a personage with a defined impairment of not less than 40% as per the Gazzette of India. Disability is a collective term that covers (1) impairments (a body function or structure problem), (2) limitations on the operation (related to difficulties in performing a task or action), and (3) constraints on participatio...
This chapter explores the transformative impact of AI on service marketing, focusing on practical applications, benefits, and probable challenges. It also reviews previous empirical research and industry examples which elaborate upon the processes that improve client engagement, contentment, and loyalty through personalized recommendations and smoo...
This study explores the capacity of Artificial Intelligence (AI) to revolutionize the customization of marketing tactics. This study delves into the fundamental principles of customer engagement and investigates the capability of AI to provide relevant and focused marketing experiences. AI can personalize communications by monitoring customer behav...
The technological advancements rapid expansion has led to myriad contrivances, which substantiates to be immensely utilitarian. Artificial intelligence is ambivalent (i.e., beneficial and detrimental). In this chapter, the authors explore the pros and cons of adopting artificial intelligence in tourism service marketing and how AI is captivating to...
Artificial intelligence (AI)-powered virtual assistants (VAs) that provide customers with effective and customized self-service experiences have completely transformed a number of industries, most notably the service industry. This study examines how AI-powered virtual assistants can improve consumer interactions in the service industry. The chapte...
This study investigates how artificial intelligence (AI) can revolutionize branding strategies in developing countries to enhance guest experiences in the hospitality industry. AI-driven branding strategies may improve customer experiences and promote brand success in different and evolving hospitality markets by analysing the most recent trends, c...
This study explores the transformative impact of artificial intelligence (AI)-driven chatbots on customer service within the hospitality industry. As technology continues to advance, hotels are increasingly turning to AI chatbots to streamline operations, enhance guest experiences, and improve overall customer satisfaction. Through a review of case...
COVID-19 has fast-tracked the transition to the virtual environment in the global meetings, incentives, conference/convention, and exhibition (MICE) events sector. The present research explores the use of virtual and hybrid events in enhancing the resilience of MICE events. Additionally, these events were found to be essential for information shari...
In recent years, the tourist and hospitality business has undergone substantial technological disruption due to the rapid progress and use of artificial intelligence (AI) based solutions. This research study seeks to investigate the present status of AI implementation, namely chatbots, in the tourism and hospitality industry. It will analyze the pr...
The fast-changing landscape of organizations is driving a move toward environmental performance. Higher education now prioritizes sustainability. In the contemporary world, where sustainability in higher education is at the forefront, the ever-changing business ecosystem nurtures a new drift toward economic, environmental, and social performance. T...
The purpose of this review paper is to comprehend the significance of incorporating sustainable green practices into the hotel business today and how both industry experts and customers see these activities. Green management has helped several hotels by improving their company's reputation and attracting more valuable guests. One of the most import...
In today's ever-evolving workforce landscape, fostering diversity and inclusion has become paramount for organizational success. Using organizational behaviour theories, the chapter analyses the impact of diversity and inclusion on the fairness and effectiveness of these evaluations. The research draws on literature and case studies to provide a co...
Blockchain technology may reduce the cost of transactions, enable decentralised platforms, and generate distributed trust, laying the groundwork for novel business models. Better, more accessible, decentralized, imaginative, linked, and interlinked decentralised financial services are possible to develop with the use of blockchain technology. Decen...
Sustainability continues to be one of the most commonly discussed trends within the hotel industry. Sustainability has become a matter of concern for both individuals and corporations. Hotel chains develop environmental sustainability practices, mainly for cost-reduction purposes, accommodating the owners' demands for efficiency. Notwithstanding, t...
The hospitality industry is one of the significant contributors to financial development and survivability. As the biggest segment in the lodging business, the neighborliness business satisfies a substantial capacity to provide food for the necessities and needs of travelers. Hotels are transforming their business operations to stay ahead of this d...
The process of acquiring, developing, and retaining high-potential people is the primary emphasis of talent management, which is a strategic approach to managing human capital. Retaining talent comprehending the socio-demographic characteristics of an organization's workforce can assist in formulating tactics that are more successful in retaining p...
The aim of the study is to explore the growth and opportunity of medical tourism in context to Indian healthcare. Advancements in science and technology have made it possible for transcontinental healthcare services to exist. In addition to offering standard tourist amenities, medical tourism aims to attract visitors by purposefully promoting its h...
Blockchain technology is an emerging technology useful to provide innovative solutions in various sectors. The real world uses cases of blockchain technology such as faster cross-border payments, identity management, crypto currencies, smart contracts, and supply chain-blockchain technology are here to stay and have become the next innovation just...
The contemporary hotel industry is facing many challenges that are closely connected to the changes that occur both in the field of tourist demand and tourist supply. The changes refer to the quality of services at first place, since the needs of tourists change rapidly towards higher quality and different products. Having in mind the character of...
VR, or virtual reality, has developed into one of the latest and most well-liked technical advancements and could have an effect regarding the hospitality and tourism industry. “Incredible India,” a 360-degree virtual reality film produced in 2018 in collaboration between the Indian Ministry of Tourism and Google India, portrayed India as a multifa...
2 Resumen: La mayoría de las universidades enfrentan diversos problemas y obstáculos educativos que la tecnología y los modos electrónicos de aprendizaje pueden superar. Actualmente hay muchas fuentes y herramientas de aprendizaje e-learning disponibles para su uso, como los cursos masivos abiertos en línea (MOOC), y la plataforma de aprendizaje el...
Food waste has evolved into a global crisis, casting a long shadow over nations and the interconnected fabric of our world. The repercussions of this excess reverberate through environmental and socio-economic landscapes, demanding immediate attention. Globally, the challenge of reducing food waste is acknowledged as a linchpin in achieving a susta...
Most of the universities face various educational problems and obstacles that technology and E modes of learning can overcome. Many E-learning sources and tools are currently available for use such as Massive Open Online Courses (MOOCs), Moodle e-learning platform has been used in many universities around the world. E-learning tools can provide tra...
In the ever-evolving tapestry of global tourism, a transformative movement has emerged, one that transcends the boundaries of traditional travel experiences. This exploration seeks to unravel the intricate connections between sustainable gastronomy tourism and the flourishing of research publication around the globe. This bibliometric analysis delv...
The systematic use of technologies in order to orchestrate learning has become widely used in the past years. Diverse technologies have been applied in a variety of teaching practices: for instance, learning tools that allow you to flip the classroom or monitor other active learning practices. E-learning is learning through the use of technology. I...
Employees are the most valuable assets for any organization. It becomes very significant for organizations to attract and retain the best talents and maintain them for the longer term in the organization. Moreover, it has been observed in various studies that the working conditions of employees in the hotel industry are unnecessarily more precariou...
This chapter explores the role of technology in food waste management within hotels and restaurants , focusing on innovative solutions. By leveraging advanced tools and systems, these establishments can minimize waste generation, reduce operational costs, and enhance their sustainability efforts. Technology-driven strategies include smart kitchen a...
Employees are the most valuable assets for any organization. It becomes very significant for organizations to attract and retain the best talents and maintain them for the longer term in the organization. Moreover, it has been observed in various studies that the working conditions of employees in the hotel industry are unnecessarily more precariou...
Digitization can be termed as an improvement in education as it refers to the modernization of business models or different activities related to education. The word “digitalization” refers to the transformation of information or other information of the joint into a highly organized plan as a blueprint. The COVID-19 outbreak also affected the worl...
The COVID-19 pandemic has disrupted pedagogical approaches. University campuses across the globe shuttered to prevent virus transmission and provided online and hybrid modes of courses to teach online. Notwithstanding this attention, how online teaching tools contribute to employability skills remains primarily unaddressed. Similarly, in this study...
The coronavirus (COVID-19) was declared a global pandemic on 12 March 2020 and social distancing was adopted in many places to contain the problem. Indeed, numerous countries around the world
decided to close educational institutions nationwide to prevent or contain the spread of the virus, significantly affecting the learning of millions of studen...
Nowadays, smartphones are ubiquitous. People spend many hours daily on their smartphones or other digital gadgets. Unlike other electronic devices, smartphones enable such functions almost anytime and anywhere, with numerous consequences for our daily lives. Surfing social network sites or instant messaging can impair well-being and is related to c...
Nowadays, smartphones are ubiquitous. People spend many hours daily on their smartphones or other digital gadgets. Unlike other electronic devices, smartphones enable such functions almost anytime and anywhere, with numerous consequences for our daily lives. Surfing social network sites or instant messaging can impair well-being and is related to c...
The UN 2030 sustainable development agenda focuses heavily on improving access to high-quality education. This goal can no longer be pursued without heavily relying on digital technology. In addition to reducing emissions through increasing energy efficiency and environmentally friendly alternatives to burning fossil fuels, these methods may be use...
The aim of this article is to identify the key factors of differential pricing and its impact on perceived service quality and guest satisfaction. Great attention has been given by researchers to service quality and guest satisfaction in the tourism and hotel industry. This study however examines an integrated model of differential pricing, perceiv...
Psychological well-being is a condition of mental prosperity that empowers individuals to adapt to the burdens of life, understand their capacities, learn well and function admirably, and add to their local area. It is a vital part of well-being and prosperity that supports our individual and aggregate capacities to decide, construct connections, a...
Artificial intelligence-based chat generative pre-trained transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context of ChatGPT. It is a revolutionary technology that uses advanced artificial intelligence techniques to generate natural language responses to a given prompt or input. It has...
Tourism, heritage, and culture are widely recognized as significant catalysts for economic development in various regions across the globe. Their significant contribution to fostering a thorough understanding of their rich diversity greatly enhances regional cultures. Cultural tourism is an inherent aspect of cultural heritage. Tourism possesses th...
Tourism has been observed as one of the biggest economic sectors in the service industry, which has significant social, cultural, environmental, and economic effects. Pilgrimage tourism is identified to be one of the prerequisites of sustainable tourism development which has the potential to reduce the effects of tourism. The present study aims to...
Women's empowerment has become a crucial component of sustainable tourism development in tourist destinations. Meanwhile, achieving gender equality and empowering women constitutes the fifth goal of the United Nations Sustainable Development Agenda (UN-SDGs). Since 2007, UNWTO has been working—through its Ethics, Culture, and Social Responsibility...
In this era of technological advancement, when everyone is utilizing technology in some manner, especially when the pandemic hit the world, everyone has now accepted technology in their vicinity. This chapter broadly classifies the robots into two different groups (i.e., industrial robots and service robots). The hospitality industry, being the foc...
The tourism and hospitality sector fosters growth, prospers the hosts, and also offers immense potential for employment in various sections. Innovation is a decisive process for the well-being of an organization. With economic crises after COVID-19 and the slow recovery that continues, the authors believe that a solution can be improving the capaci...
Stress is because of the dramatic change in the society over the last few decades in job life and personal life. Rapid pace of urbanization, unhealthy habits and changing lifestyle patterns the population of India is witnessing the stress problem among students. The purpose of this study examining perceived stress level and also identify the coping...
This article explores the current status of housekeeping-employee retention and efficiency in hotels particularly during COVID-19 in India, then discusses the implications of ergonomic practices on these. Ergonomic practice research in hotel housekeeping has been given enlarged scholarly attention, yet similar research in the Indian context is almo...
Background: Urolithiasis (Mutrakricchra) is an age-old disorder which has multi-factorial etiological as well as associated with re-occurrence. It is standout among the most troubling disorders related to urinary tract. Acharya Sushruta, a pioneer in the art of surgery, described the root causes and management of urolithiasis (Mutrakricchra). In pr...
HR is evolving into a more technology-based profession because organizations needs to streamline HR processes and reduce administrative burden, reducing administrative cost; compete more effectively with global talent; improve services and access data to the employees and managers; provide real-time metrics in order tom on spot decisions for the de...
This study concentrates on the formulation, evaluation and acceptability of cocktails along
with their ingredients used. Developed cocktails are tested for their ingredients and sensory
evaluation on hotel management students. Data analyzed using SPSS software (20) for
concrete evaluation of association of taste and flavors of alcoholic beverages....
This study evaluated the important skills required by hospitality management graduates of Punjab from the viewpoints of educators. Questionnaire as the main tool was used to gather the data from the hospitality educators of Punjab which are included in the study population, first Part of the questionnaire targeted to collect the information relates...
Industrial training is the only mode which helps the students to gain insights of the hospitality industry and prepare them in professional way to deal with challenges of the industry. This study aims to evaluate significance of industrial training as a part of hotel management curricula. Additionally, this study was also focused to provide suggest...
Tourism is one of the major growing sectors in Kashmir and is big business and has been considered as the fastest growing
industry in Kashmir. The state of Jammu and Kashmir has three district regions viz Jammu Kashmir and Ladhak and all
three have immense potential for tourism from both domestic and international tourist. There are number of locat...
Hospitality industry requirement for skilled professionals is changing rapidly. Industry is expecting very high level of soft skills professionals from hospitality management institutes as the size of market is increasing day by day. This study evaluates the relative importance of soft skills to be possessed by hospitality management graduates from...
Social media has a great potential to use as a learning interaction in classrooms. The very popular medium of education tools are Facebook, Linkdin, Twitter, blogging, Wikipedia , YouTube and bulletin board etc. These progressions of social media in education especially in Tourism academia boosted in class rooms and accommodate the need of current...
This study evaluated the important skills required by hospitality management graduates of Punjab from the viewpoints of educators. Questionnaire as the main tool was used to gather the data from the hospitality educators of Punjab which are included in the study population, first Part of the questionnaire targeted to collect the information relates...
Hospitality industry requirement for skilled professionals is changing rapidly. Industry is expecting very high level of soft skills professionals from hospitality management institutes as the size of market is increasing day by day. This study evaluates the relative importance of soft skills to be possessed by hospitality management graduates from...
The hospitality industry is one of the fastest growing industry worldwide but due to today's competitive environment in hospitality job market hotel management graduates face suspicions in terms of the needs and expectations of the industry. As eminent fact there is a significant gap between what educators teaches to students and actual needs at th...
Questions
Question (1)
Call for book chapters for the below given edited Scopus indexed book