Amily Fikry

Amily Fikry
Universiti Teknologi MARA | UiTM · Faculty of Business Management

PhD ( Consumer Behavior), Universiti Sains Malaysia, Malaysia; MBA (Multimedia Marketing), Multimedia University Cyberjaya; BBA (Hons) Marketing, UiTM Shah Alam, Selangor,Malaysia

About

40
Publications
9,088
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212
Citations
Citations since 2017
21 Research Items
176 Citations
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Introduction
Skills and Expertise

Publications

Publications (40)
Chapter
Fiqh Robotics (FR) is a collection of systematic rulings from Islamic Jurisprudence concerning humanoids used for therapy and community service. Through various technological inventions, artificial intelligence (AI) has taken over society. Humanoids are built with special characters to perform tasks that humans can do. Humanoids are designed with d...
Article
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COVID-19 pandemic infected the world in 2019 and resulted in quarantines and isolation measures that have proven to contain the virus. The isolation exercise had caused drastic changes to normal daily activities, primarily affecting interpersonal relations among humans, where most interactions have now taken place digitally. As a result of these ch...
Article
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In view of increasing competition and stricter lending criteria within the corporate banking space, the banking salesforce is expected to aggressively market services and solutions while being mindfully consistent with its risk management policies. Hence, absorbing cues from the market allows them to keep themselves abreast with current development...
Article
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The use of high-tech health among practitioners could support and improve the delivery of healthcare service to patients. Nevertheless, in the sense of health practitioners, literature on self-efficacy and its impact on health technology is minimal. The study seeks to examine the self-efficacy of healthcare professionals in Malaysia's use of high-t...
Article
Autism Spectrum Disorder (ASD) is a developmental disorder that encompasses varieties of disorder with impairments in social relationships, communication and imaginative display. In an attempt to reduce the severity of the said symptoms, these ASD children have been given either pharmacological or non-pharmacological treatment. The treatment given...
Article
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Objective –The objectives of this article are threefold; first, to identify factors affecting the effectiveness of social media advertising; second, to classify the factors into four main dimensions (namely: source, social, content and attitudinal); third, to conceptualise the factors and provide the proposition. Novelty – The theoretical framework...
Article
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This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facility aesthetic, employee factor, ambient intelligent and music; (2) Cafe atmospheric (lighting, facili...
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In this millennium era, people are easily infected with the disease. Noting that the advancement of technology and the high user of the smartphone, people may use the applications provided in smartphone specifically for healthcare management as a step to avoid infected disease. This study attempts to investigate the relationship between perceived c...
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This study aims to examine the influence of consumer's attitude towards the intention to use mobile health technology (mHealth). Four hundred eighty smartphone users were participated in this quantitative study. Survey method was conducted in this study using a questionnaire as a tool of data collection. Consent was obtained from the respondents be...
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This qualitative study describes the conflict between work roles and family roles, and recommendations to reduce the work-family conflict from the perspective of working parents of children with Autism in Malaysia. Data were collected personally from 12 respondents via a semi-structured interview. These working parents discussed the work-family con...
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Store atmospherics which plays an important role in influencing customer behaviour, has received rising attention from academics and practitioners in current years. However, studies of store atmospherics in external environment of the restaurant has been excluded and has continued to remain scarce in Malaysia. In order to gain more understanding, t...
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The importance of studying café e-atmospherics has been acknowledged by academics, practitioners and government bodies. However, there is still lacking of implementation of café e- atmospherics that suits youth preferences, so as to increase their intention to revisit the café. Thus, this paper aims to provide specific youth profile and analyze e-a...
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The purpose of the paper is to describe the transformed pedagogical environment in Malaysia with regards to mentally challenged children. Through interviews with teachers and parents of children schooled at the special, integrative classes in Shah Alam, Selangor, Malaysia, the results indicated non-readiness for the teachers and the parents to embr...
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Full-text available
The purpose of the paper is to describe the transformed pedagogical environment in Malaysia with regards to mentally challenged children. Through interviews with teachers and parents of children schooled at the special, integrative classes in Shah Alam, Selangor, Malaysia, the results indicated non-readiness for the teachers and the parents to embr...
Article
Full-text available
The purpose of this paper is to evaluate the feasibility of using assistive technology for spiritual enhancement of brain-impaired children. The assistive technology in this case is the humanoid robot. A qualitative approach was employed where the sample size was twenty teachers based at a special education primary school in Shah Alam, Selangor, Ma...
Article
This paper reports on the moisture management properties of fabrics made from yarns of 100% cotton, 100% bamboo and combination of bamboo and cotton yarns. The fabrics were knitted on a circular knitting machine and scoured before measuring them for moisture management capability, air permeability and water vapour permeability. The results showed t...
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Full-text available
Abstract Robots are now widely used for psychological intervention in the mental care sector. The enormous of technology changes has become incredibly important to the industry. Through innovation, industry offers treatment or solution for those who suffered with autism spectrum disorders (ASD). From the literature reviewed, physically pleasing rob...
Conference Paper
This study aims to diagnose the significant differences between the Malaysian demographic characteristics and intention to adopt edutainment services in digital home. Questionnaires have been distributed to 339 respondents who reside in Malacca, Kuala Lumpur and Selangor. The results of the study revealed that there is a significant difference betw...
Conference Paper
This study aims to diagnose the significant differences between the Malaysian demographic profile and intention to adopt healthcare services in digital home. By using two stage experiment involving 105 respondents who resides in Malacca, Kuala Lumpur and Selangor has been selected for this study, 105 questionnaires were distributed to respondents b...
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Full-text available
Purpose This paper aims to describe strategies to market unified communication products to the business market. Design/methodology/approach The paper highlights the key definition, benefits and the importance of unified communication products in Malaysia. At the end of the paper, various marketing strategies are suggested to market unified communi...
Article
Purpose This paper aims to examine the extent of teenagers' influence on family purchase decision of the video game console. Design/methodology/approach The paper analyzes the significant impact of teenagers' gender and product importance toward their family purchase decision of the video game console. Altogether, 150 respondents (comprising schoo...
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Full-text available
Purpose This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market. Design/methodology/approach The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current scenario in Malaysia. Various marketing strategies are suggeste...
Conference Paper
This study aims to diagnose the significant differences between the Malaysian teenager's demographic profile and family purchase decision of the game console. By using stratified disproportionate random sampling, 150 questionnaires were distributed to school students in Selangor and Kuala Lumpur. The results of the study revealed that there is a si...
Article
Purpose This paper aims to diagnose the differences among the Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones. Design/methodology/approach A total of 700 questionnaires were distributed to respondents aged 13 to 17 years in private secondary schools in Malaysia to analyze their influence in fam...

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