Amic G. Ho

Hong Kong Metropolitan University · Department of Creative Arts

Class debates have grown in popularity during the last decade. Educational scholars found that dialogic debates are more instructive than oppositional debates. The movements are made during a disagreement when two parties try to reason together. It compares new ideas to old ones and looks at a topic or issue from several aspects. Education needs di...

Generally speaking, the paradox of design elements brought about by visual conflict can attract people's attention. Many designers apply similar ideas to their work. However, seldom do designers investigate the reasons behind the paradox of typography, as well as the approaches to creating this contradiction. The research question of this study ref...

Since the invention of the media in the 20th century, technological advances in the field of information have revolutionised the art and science of design. Thanks to new screen devices, communication platforms, printing technologies, and software, artists and designers have unprecedented creative freedom to combine a variety of tools and techniques...

The creative process is a process that includes many elements that provide solutions for problems that occur in everyday life. While the nature of creativity is changing, creative participants are also inevitably required to be problem solvers. They have to interpret and clarify problems by utilizing creative thinking. Therefore, problem-based rese...

The signboard can be said to be the face of the store. Well-designed typefaces, symbolic images, and unique colours help express the business's individuality and make viewers deeply impressed. A unique sign is a good sign. Signboards that are beautifully formative expressions with enough margins make viewers feel visually enjoyable. It is also an i...

The discussion of the relationships between emotional concerns and design had to be conducted for over twenty years. However, most of the discussions still focus on how emotion would influence the feature of design outcomes or how to understand the users’ emotional concerns. Limited investigations are conducted for optimising the design process. Es...

The design process involved complex social, cultural as well as political issues. More skills are required for providing an interactive design experience. The designers organise and structure problems through interactive communication, service, artworks and design. As a result, designers were expected as applied behavioural scientists. The undergra...

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies t...

The interactions of actors, including designers and customers, shape the communication process. Designers are expected to create innovative messages to attract more customers. In order to equip designers with the ability to generate innovative ideas, studies have provided evidence of the influence of emotion and cultural values on roles in communic...

Multi-media employ the various medium of expression and communication between the user and the computer. However, it was found that not all learners would obtain a satisfying learning experience as well as knowledge construction as expected. Some of them unable to understand the content of multimedia learning tools. Limited studies examine how mult...

Typography is not a tool that is limited to delivering messages; it is a foundation for compositional communication. Letterforms are valuable graphic elements in representing language and organising type in order to serve multiple roles in a composition. Designers organise the fundamentals of typesetting in order to use typography to explore new op...

Bullet point systems are widely employed in digital communication. However, very few people are concerned with how bullet points work for communication purposes. There is a need to explore how bullet points could influence the attention of readers. Some aspects of typographic design are arranged as various data models. However, there is a limited u...

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how t...

Visual communication is not only significant and indispensable in outstanding in advertising, but also a form of language for art to visually communicate the idea of advertisements. This study aimed at discovering how can visual elements be applied in television commercials to associate with the observers’ emotion psychologically as well as to affe...

Bullet points are a set of symbols commonly used in typesetting to organise and present different points or notes in a well-organised list. Various shape options for bullet symbols, such as circular, square, dot, or diamond shapes. At the same time, some word processors and publishing design software offer other shapes and colour options. In handwr...

Advertising delivers messages in innovative ways to attract target audience. While some evidence shows that emotions, as well as cultural values, are key factors affecting the process of advertising and communication. In this paper, the influence of human factors, including social recognition and emotion concerns in the communication design process...

Typography undoubtedly plays a critical part in print advertisings. While most of the typographies we encountered in advertisings are two-dimensional, typotectures are types that hybridise architecture and typography together. A remarkable feature of typotecture is that its semantic language directly combines with the semiotics of the visual sign....

The popularity of mobile devices reshaped the livings and behaviours of a human. It also influences the change of visual attention and interaction design. These changes are not only related to the presentation of the graphic design but also affected the communication, design experience, and users’ association. There is a need to investigate how the...

Referring to previous studies in past decades, the nature of design has changed as a tool for social interaction with attached with affective concerns. Some design scholars proposed that the environment for designing (such as the working space and working schedule) should be changed accordingly. Some design scholars propose better ways to design a...

This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, highlighting visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also covers image and video processing, user-focused data compression, generat...

General training of typographic communication design focused on skill-based practices. Few scholars recognized the importance of conducting continuous academic research in theoretical and methodological aspects and on how to bring the humanistic elements and intellects to typographic design education. In this study, the research team found that eth...

The interplay of several factors in design included designers and users shaped the outcomes of design development process. There are some studies provided evidenced that emotion and cultural values influence the roles in design over all aspects of living and it is assumed that the process of design is not exempted from these pervading effects. Yet,...

This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused da...

Recognised the importance of design impressions, design scholars noticed that there are some trends among the brands awareness on consumer attitudes toward their designs outcomes include products and services. More and more customer services were developed for enhancing the relationships with consumers through social networks, integrated mobile and...

During recent years research in new design development (included product design, services design, etc.) has tried to understand how humans experience the artificial world. The research field which investigating human lived experiences of design is known as user experience. It focused on the interactions between people and the design that occur in a...

Most current designs are aimed at achieving success in the market. The design industry is generally interested in creating designs that can connect with users. However, not all designs successfully connect with users or create valuable design experiences. Hence, scholars in the discipline of user experience are increasingly investigating user exper...

Several design and emotion studies investigated the influence of emotion in decision making and overall design process. However, numerous designers still experience problems relating to intrinsic factors in their design processes. Although certain designers have adopted rational and cognitive design management approaches, they still encounter diffi...

The development of ‘emotion & design’ researches had been developed for more than a decade and different researches had focused on the application of emotions in design outcomes. Researches focus on the influence of emotions to design processes is insufficient. Although some research had investigated the role of emotion in the design process, some...

Scholars have focused on “design and emotion” for more than a decade. Various studies, models, and theories have been proposed and adopted to explore the relationship between design and emotion, and to explain how emotion can be applied in the design process. After the theories are categorised according to the respective focuses, three main compone...

Design is a professional activity practiced by designers in various design fields, such as industrial design, graphic design, and interior design. Because the focus ofthe design discipline is changingfrom technological breakthroughs to satisfying users’ needs, many design processes have beenintroduced and adopted to achieve various design objective...

Many design researchers and scholars have focused on different aspects of design and emotion in recent years. Various studies, models and theories have been proposed and adopted in order to explore the relationship between design and emotion and its responses, and to explain how emotion could be applied in design effectively. Researchers have also...

Various studies on Emotion and Design have been proposed and adopted in the recent decades. After categorising the theories by their research focuses, three main roles that influence or being affected by emotion: designers, design outcome and users/consumers in the whole design cycle of design process, consumption and reflection were identified. Fr...

Design process involved different sub-processes and components and each of them interacts with each other to build up a comprehensive system. Different aspects of factors may affect the process, which may lead to different design outcomes. In order to reach for different design outcomes, different design processes and methods should be introduced a...

Design researches from the aspect of design and emotion showed that the emotional responses of users could be motivated through different forms, appearances and styles of the design outcomes. Some of them even explored the close relationships and the interactions among them. On the other hand, it is also worthwhile to understand how designers intro...