Ameen mohammad Al Htibat

Amman Arab University · Department of Business Administration

The real aim behind this study is to identify the role of cybersecurity knowledge and awareness in using digital technologies and eventually shaping sustainable development based on combining these factors to Technology acceptance model (TAM) and Diffusion of Innovation Theory (DOI) within Jordanian engineering companies. Employing a quantitative d...

The emergence of smartphone applications has affected all types of industries. Rapid smartphone adoption has introduced a variety of mobile applications into the consumer market, transforming the way consumers perform various daily tasks and activities. As is the case in the tourism industry, through the positive features provided by smart phone ap...

This empirical study investigates the impact of social media marketing on the business performance of SMEs in Jordan during the COVID-19 crisis. Analysis of survey data through SEM techniques indicates digital marketing activities strongly influenced market resilience, revenue growth and customer engagement. Findings reveal SMEs realizing the usefu...

This study examines the impact of artificial intelligence (AI) dimensions (data analysis and insights, predictive analytics, marketing automation, content creation, and ad targeting) on digital marketing outcomes (targeting and segmentation, personalization and customer experience, customer service and chatbots) from the perspective of marketing ma...

The purpose of the paper is to select the mediating role of information integration between cloud computing and productivity. The research sample comprised 320 employees. Survey was utilized to gauge the cloud computing impact on productivity and information integration. 281 questionnaires returned for statistical analysis, adopting the quantitativ...

Purpose Despite recognizing the importance of eReferral in shaping tourists’ behavioral intentions, researchers have rarely explored its dynamics. In the recent years, interest in the superiority of interactive eReferral over eWOM has burgeoned, thus increasing theoretical and empirical quest, which has generated many inconsistencies. Drawing on s...