About
45
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Introduction
Prof. Amedeo Maizza is Dean of the Faculty of Economics at the University of Salento and Full professor in Economics and Business Management.
His key areas of interest are: management and corporate governance, territorial sustainable development and web marketing. Great attention is payed to the tourism industry as one of the major sources of foreign exchange earnings, as well as to the agri-food industry, as wine and oil can be considered as typical local products in the Mediterranean area.
Current institution
Additional affiliations
January 2012 - present
May 2003 - November 2015
May 2003 - present
Position
- Professor (Full)
Description
- Professore Ordinario in Economia e Gestione delle Imprese
Education
September 1985 - September 1990
Publications
Publications (45)
Purpose
Effective knowledge management has played a crucial role in propelling the green transformation of organisations and industries. Nevertheless, its underutilisation in the real estate sector has impeded the progress of green transformation. Therefore, the purpose of this paper is to offer a theoretical and practical analysis of the green tra...
Purpose
The purpose of this paper is to investigate the effects of corporate governance mechanisms, namely, board of directors and auditors, on tax aggressiveness in Italian companies listed on the Milan Stock Exchange.
Design/methodology/approach
This study used a population of 168 Italian non-financial firms listed on the Milan Stock Exchange, h...
This research presents an evaluation model for the communication of stakeholder engagement (SE) process, a relevant aspect able to enhance firms’ social legitimacy and reputation. Stakeholder involvement is a main component in the corporate social responsibility activities of companies. Drawing on academic literature, international standards and gu...
This special issue (SI) of the British Food Journal comprises 22 papers presenting new and important insight that has not been covered in previous SIs of the British Food Journal or in other scientific journals, but exclusively as single scientific papers and not in a holistic way. The aim of this SI is to provide useful insights for the academia a...
Purpose
The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing the informative asymmetries of sustainability.
Design/methodology/approach
The paper proposes a conceptual framework called connection, discussion and influence (C...
Purpose
The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.
Design/methodology/approach
Using a case study approach, a sample of large and medium companies practicing corp...
Purpose
The link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in particular, online. Therefore, monitoring the level of convergence between online brand identity and online brand image is increasingly important to implement an efficient...
This article proposes a managerial vision of the sustainability planning of a territory. The main assumption is that the sustainable development policies of a territory oriented to the agrifood sector cannot be separated from the participation in the decision-making process of the stakeholders as well as the sharing of objectives and development pa...
In recent years, the attention of companies to the theme of Corporate Social Responsibility (CSR) has grown considerably. This phenomenon has been favoured by the recognition by companies of competitive advantages connected to the adoption of practices oriented to sustainable development. The potential areas of benefits connected to the adoption of...
Wine’s cultural identity is linked to authentic experiences, valued by the modern consumer because they represent a particular geographical area tradition, heritage, culture, ethnic variety, and identity. The presence in this industry of many family businesses well describes the strong relationship between the product and the terroir. The purpose o...
Purpose of the paper: The aim of the paper is to analyze the level of convergence between online brand identity and online brand image in the museum sector. Methodology: This paper proposes an operative framework-called Assessing Web Convergence (AWC)-for extracting information from the web, processing it with text mining techniques and interpretin...
Research Background Wine businesses operate in an increasingly globalized and harsh competitive environment, characterized by shifting consumer behavioral trends, the rise of new players (Third Region Countries) and unpredictability. They are thus called upon to achieve 'strategic transcendence', through a holistic reevaluation, redefinition and re...
Obiettivi.
Il paper si prefigge di individuare le determinanti d’acquisto del vino da parte dei Millennial, anche alla luce del ruolo espletato dalle tecnologie digitali, verificando altresì la loro disponibilità a spendere in funzione di tali caratteristiche, al fine di produrre conoscenza utile nella definizione delle strategie di posizionamento...
The goal of this research project is to deepen and expand the web marketing strategies used by family businesses (FB) and to identify the role assigned to websites and the online communication strategies implemented through them.
In order to examine the content of the information found on the website of selected FBs, an “ad hoc” analysis model was...
Purpose
– The purpose of this paper is to investigate the experiential dimension of certain Italian agrofood products’ websites, which are seen as exemplifying best practices in the terms of the representation of the brand-land relationship, including their link with the territory of origin in the sense of terroir.
Design/methodology/approach
– Th...
Obiettivi.
Il lavoro intende evidenziare come le strategie di posizionamento delle aziende del vino attraverso investimenti in
“design wineries” stiano contribuendo alla distintività e all’organizzazione dell’offerta turistico -culturale delle destinazioni del wine.
Metodologia.
Dopo una rassegna della letteratura sul ruolo dei settori della creat...
In view of the prolonged financial meltdown and the resulting clash of socio-economic interests, both between nations and within societies, unforeseen challenges have to be met by contemporary managers. The current organizational, financial, political and social situation calls for innovative, out-of-the-box solutions, while also presenting a uniqu...
The aim of this paper is to assess, with a view to marketing strategies, the potential of a marketing intelligence software application designed to extract information from non-structured web sources (typically websites and social media). The paper also proposes a conceptual model that SMEs can use to transform simple qualitative and quantitative d...
Obiettivi. l'obiettivo del presente lavoro consiste nell'approfondimento della dimensione esperienziale di innovativi format di vendita e di website dedicati alla promo-commercializzazione di prodotti agroalimentari tipici, particolarmente rappresentativi del proprio territorio di origine (cd. legame brand-land). Metodologia. al fine di verificare...
The work aims at examining the online communication started by wine tourists on Web, in order to i) identify topics and subjects around which wine tourists mainly discuss and to ii) profile them, through a netnographic approach. The originality of the paper can be identified in the application of the research methods still less used in the touristi...
Research Background: Wine businesses operate in an increasingly harsh and globalized competitive environment, characterized by shifting consumer behavioural trends, the rise of new players (Third World Countries, Banks and Overton, 2010) and unpredictability. They are thus obliged to strive for ‘strategic transcendence’, through holistic re-evaluat...
The paper aims at getting to know the online transmitted image (by a wine tourist destination of excellence) and the relative perceived image (by third actors), through a gap analysis model designed for this purpose. So, the analysis is structured in different steps: 1) the identification of a wine tourist destination (best practice) through the st...
The purpose of this research is to provide guidelines for wine tourism destinations, to produce an effective web communication activity. To achieve the aim:
- the text regarding the topic “wine tourism” was extracted from the new generation social networks (Instagram e Pinterest) and the wine tourism destinations' websites, and it was then analysed...
Obiettivi. Il lavoro si prefigge di individuare una metodologia di analisi dei mercati esteri, nonché i criteri per monitorare le capacità interne dell'impresa, al fine di delineare un modello di valutazione che possa fornire le linee guida per l'elaborazione di una corretta strategia di internazionalizzazione basata sul Web. A tal proposito, nel p...
Il lavoro si prefigge di delineare un format – potenzialmente replicabile in differenti contesti geografici – di concept store, inteso come un luogo in cui si narra e si enfatizza (anche grazie a mezzi di comunicazione multimediale, metodi di stimolazione sensoriale, percorsi d'interazione personalizzata) il legame " prodotto-territorio " , in modo...
The development of Web 2.0 lead to an evolution in the Enterprise – Customer relationship, allowing the latter to access a wide range of information with a growing importance in the purchase process. Enterprises – particularly the small ones – have been required to use the web with greater awareness and a sense of observation to
deal with consumers...
Obiettivo del paper : Il paper intende presentare le diverse opportunita di ricerca e l’importanza che gli studi manageriali hanno nel rapporto “impresa-territorio”. Metodologia : Review della letteratura. Risultati : Il territorio puo considerarsi il campo da gioco in cui si realizza la sfida competitiva e si forma l’innovazione. Da qui l’esigenza...
Obiettivi. Obiettivo della ricerca è qualificare, alla luce del mutato contesto socio-economico, il ruolo strategico della fiducia nella relazione Impresa-Banca, ai fini della valorizzazione territoriale. Tale relazione appare, infatti, fondamentale per lo sviluppo delle potenzialità intrinseche dell'area in cui si manifesta. Metodologia. Dopo una...
The agro-food sector is an important area of the Italian economy both in terms of volumes (8.4% of GDP, 7% of exports, 12.6% of employment - Istat and Eurostat, 2008 -) and advantages that it produces on the “Made in Italy” brand, in its various forms and manifestations. So, this is fundamental for the sector competitive abilities, which is also ch...
La forte crescita degli scambi internazionali e degli investimenti esteri che si è manifestata negli ultimi due decenni ha dato vita a uno scenario profondamente diverso rispetto al passato, con assetti economici, dinamiche sociali e influenze culturali sempre più caratterizzate da connessioni e interdipendenze fra Paesi e aree geografiche. In ques...
L'ipotesi di lavoro seguita nel paper può così sintetizzarsi: considerato il recente sviluppo dell'enoturismo e la sua capacità di integrare realtà economiche differenti e territori, è agevole ipotizzare che da tale formula possa discendere un interessante modello di sviluppo socio-economico sostenibile. Il presente lavoro preliminarmente cerca, qu...
