Amar Baban Sathe

Amar Baban Sathe
Swami Rama Himalayan University · Department of Management Studies

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Introduction

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The impulsive buying behaviour is studied largely in the consumer behaviour domain with the marketer aspect – how to make the marketing environment more impulsive for the consumer? but focuses less on consumer overall wellbeing. Consumer with lower self-consciousness readily react impulsively to situation and then regrets for the self-regulation fa...

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