Alzira Marques

• Polytechnic Institute of Leiria

Competition with retailers has intensified, leading organisations to look for new strategies to defend their reasonable improvement in products and services. The quality of customer service is seen as a crucial role for companies due to its impact on the link with consumers, making it important to analyze the factors that influence and the results...

Purpose This study investigates the impact of supplier greenwashing on client sustainability, focusing on environmental, social and economic dimensions. It also emphasizes the mediating roles of information sharing and green trust in this relationship. By applying signalling theory, the research aims to deepen our understanding of the repercussions...

Purpose Based on social and moral identification theories, this investigation aims to analyse how corporate greenwashing impacts employees' organizational citizenship behaviours for the environment (OCBEs), both directly and through job satisfaction and affective commitment. Design/methodology/approach Data collected from a questionnaire administe...

Purpose The aim of this study is to examine the impact of abusive supervision on employees' emotional and work-related outcomes, using a theoretical framework that integrates affective events theory (AET) and self-determination theory (SDT). The research sought to explore the effects of abusive supervision on subordinates' positive and negative aff...

The interest in greenwashing has grown in recent decades. However, comprehensive, and systematic research concentrating on the evolution of this phenomenon, specifically regarding its impacts on stakeholders, is still needed. The main purpose of this study is to provide an overview and synthesis of the existing body of knowledge on greenwashing, th...

Purpose When a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their products/services. This study investigated the effects of greenwashing on corporate reputation and brand hate. Furthermore, this study explored the mediating effects of percei...

Greenwashing occurs when companies deliberately deceive or mislead stakeholders regarding their environmental practices or benefits of a product/service. Most existing greenwashing studies focus on consumers, and the effects on employees have seldom been examined. Furthermore, little is known about how employees may respond emotionally to their com...

Greenwashing occurs when companies deliberately deceive or mislead stakeholders regarding their environmental practices or benefits of a product/service. Most existing greenwashing studies focus on consumers, and the effects on employees have seldom been examined. Furthermore, little is known about how employees may respond emotionally to their com...

Este estudo foca-se nos efeitos do Greenwashing no consumo ético, além de discutir os efeitos mediadores da confusão verde e do ódio à marca. Com base na informação recolhida através de um questionário numa amostra de 420 consumidores portugueses, efetuou-se um estudo quantitativo, transversal e de natureza causal, com recurso à estimação de um mod...

Purpose The Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase...

Este estudo foca-se nos efeitos da lavagem verde na reputação corporativa e no ódio à marca, além de discutir os efeitos mediadores da performance ambiental percebida e do risco verde percebido. Com base na informação recolhida através de um questionário numa amostra de 420 consumidores portugueses, efetuou-se um estudo quantitativo, transversal e...

The presence of international students is a valuable input for Higher Education Institutions (HEI) at all levels. Thus, it is critical to understand not only how students make their decisions and what factors and sources of information provided by the HEI most influence them, but also to evaluate students’ satisfaction and loyalty with the choice m...

As crianças são hoje um mercado muito valioso e representam os consumidores adultos do futuro. As empresas devem estar atentas às suas necessidades e desejos e às aquisições realizadas pelas crianças ou por elas influenciadas para poderem estabelecer relações comerciais fortes, baseadas em uma dinâmica relacional e assentes na lealdade às marcas. P...

As Instituições Federais do Ensino Superior (IFES) aplicam o marketing para ganhar vantagem competitiva. A fidelização dos seus estudantes revela-se de maior relevância estratégica, não apenas no regresso à IFES para novas formações, mas na sua recomendação. Neste contexto, pretende-se verificar a utilidade da orientação para o estudante das IFES,...

Relations "customer - supplier" are increasingly more valuable and less consistent, especially in the online context. In this sense, the supplier seeks to make a website visitor into a satisfied customer and a satisfied customer into a loyal customer as a condition to become more competitive. Understanding what determines the loyalty of an online c...

Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery in database techniques is one of the most prominent approaches to supporting some of the DBM process phases. However, in many cases, the benefits of these tools are not fully exploited by marketers. Complexity and amount of data constitute two major fac...

Purpose This paper aims to investigate the impact of market orientation (MO) on performance using a neural network model in order to find new linkages and new explanations for this relationship. Design/methodology/approach This investigation is based on a survey data collection from a sample of 192 Portuguese companies. A neural network model has...

Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing proc...

Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing proc...

This work proposes an ontology based system architecture which works as developer guide to a database marketing practitioner. Actually marketing departments handles daily with a great volume of data which are normally task or marketing activity dependent. This sometimes requires specific knowledge background and framework. This article aims to intr...

RESUMO No âmbito do marketing relacional, especialmente das relações cliente-fornecedor, a confiança e o compromisso têm sido alvos de inúmeros estudos de natureza conceptual e empírica. Todavia, esses estudos, regra geral, têm como unidade de análise os clientes e, se nessa perspectiva se conhecem razoavelmente os determinantes da confiança e do...

An empirical investigation of the Portuguese crystal industry focused on the current strategies of the 12 firms in the industry that produce 98 percent of the industry’s output. The chief executive officers in each firm completed the survey instrument. The research discovered that the two groups of firms with positive returns on equity pursued a co...

RESUMO A internet, pelas suas características interactivas e conectivas, está na origem de mudanças profundas no mundo empresarial. Aparecem novos negócios, reestruturam-se os existentes, mudam as relações entre parceiros, com os clientes a ganharem poder em prejuízo dos produtores e distribuidores. Baseado numa amostra de 191 empresas privadas por...