Alparslan Nas

Alparslan Nas
Marmara University · Department of Public Relations and Publicity

Doctor of Philosophy

About

44
Publications
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102
Citations
Introduction
After receiving my BA and MA degrees in Cultural Studies at Sabancı University, I continued my PhD research at Marmara University Faculty of Communication Department of Advertising, where I was enrolled as a research assistant. After finishing my PhD thesis on social movements and brand communities, my first book in Turkish was published under the title "Nation Branding: Theory and Practice" (2017). My second book, "Media Representations of the Cultural Other in Turkey" was published by Palgrave Macmillan in 2018. I am currently employed as an associate professor at Marmara University Faculty of Communication. My research areas include media and cultural studies in Turkey, visual culture, gender and feminism.
Additional affiliations
July 2018 - present
Marmara University
Position
  • Professor (Associate)
July 2018 - present
Marmara University
Position
  • Professor (Associate)
March 2018 - July 2018
Marmara University
Position
  • Professor (Assistant)
Education
September 2012 - June 2015
Marmara University
Field of study
  • Advertising and Publicity
September 2009 - June 2011
Sabanci University
Field of study
  • Cultural Studies
September 2004 - June 2009
Sabanci University
Field of study
  • Cultural Studies

Publications

Publications (44)
Article
Full-text available
Representation of women in advertisements has been a crucial point of debate in critical studies on advertising and gender. Advertising has critically been evaluated as an ideological apparatus that reproduces gender roles and promotes sexism. In addition to overt forms of sexist representations, advertisements also construct implicit meanings of g...
Conference Paper
Full-text available
In recent years, companies all around the world directed their concerns towards environmental issues regarding the promotion and sales of their products and services. Such developments have been theoretically debated under the terms " green marketing " and " green advertising " in academia, especially in the fields of public relations and advertisi...
Article
Full-text available
Bu çalışma Türkiye’nin önde gelen GSM operatörlerinden biri olan Turkcell’in gençlere yönelik hizmetlerini sunduğu “Genç Turkcell” kampanya reklamlarını eleştirel bir üslupla çözümlemeyi hedeflemektedir. Bu amaçla, reklamlarda görsel ve sözel araçlarla inşa edilen söylemlerin, nasıl bir gençlik kimliğine işaret ettiği ortaya konacaktır. Reklamlarda...
Article
Full-text available
Günümüzde reklam olgusu, yalnızca bir ürün veya hizmet tanıtımının ötesinde, kitlelere ulaştırdığı anlamlarla kültürel ve ideolojik anlamları da yeniden üreten bir işlev görebilmektedir. Özellikle, reklamlarda kadın imgesinin yer alış biçimleri, reklamın toplumsal cinsiyet rollerini bir söylem olarak inşa etmesini beraberinde getirmektedir. Bu çalı...
Chapter
Full-text available
Referans bilgileri: Nas, A. (2013). “Reklam Bağlamında İkna ve Retorik”. İletişim Ve.... içinde, Der. Ruken Özgül Kılanç. İstanbul: Es Yayınları (sf 11-42). İkna edici iletişim, asırlardan günümüze sosyal bilimlerin çok farklı alanlarında tartışılan, üzerine fikir üretilen bir konu olmuştur. İnsanların, yaşamlarını sürdürebilmek, sosyalleşebilmek...
Article
Full-text available
Dijital dönüşüm tüketicileri de birer içerik üreticisi konumuna taşıyarak markalar ve tüketiciler arasında gerçekleşen iletişim sürecinin dinamiklerinin değişmesine neden olmuştur. Bu sürecin bir sonucu olarak ortaya çıkan etkileyici pazarlama, markalar ve tüketiciler arasında samimi ve güvenilir ilişkilerin inşa edilmesini kolaylaştıran bir pazarl...
Article
Full-text available
Hegemonic masculinity has been a challenging concept in cultural studies since the 1990s. Throughout the past three decades, the concept has been carefully applied to the critical analysis of gender in several academic fields, including media studies. Many studies have defined hegemonic masculinity as a locally significant and dynamic concept that...
Book
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Kitabın 1. baskısı 2017 yılında yayınlanmıştır. Güncellenmiş 2. baskı E-Book formatında yayınlanarak okuyucuların ilgisine sunulmaktadır. 1990’lı yılların sonlarında ortaya çıkan ulus markalama (nation branding), 2000’li yıllardan günümüze dek 100’ün üzerinde ülke tarafından uygulanmıştır. 1996 yılında Simon Anholt tarafından önerilen ulus markala...
Chapter
Abstract: This article applies the concept of the imaged-carnivalesque to advertising to critically negotiate how advertising discourse can establish communicative spaces where the ideology of consumerism and resistances against it can merge. Derived from Bakhtin’s notion of the carnivalesque, the imaged-carnivalesque points at the mediatized forms...
Article
Initiated in October 2017 by a group of Muslim women in Turkey, the activism of Women in Mosques aims to increase public awareness regarding the gendered organization of the religious space. Turkey’s patriarchal religious and cultural dynamics exhibit a gender-segregated organization of the mosque area, which treats men as the primary religious aud...
Chapter
This article undertakes a critical analysis of Coca Cola Turkey’s advertising campaign Memleket Apartmanı (Hometown Apartment), which was released in May 2019 for the promotion of the brand in the Muslim holy month of Ramadan. In analysing the campaign from a critical perspective, this article employs a critical discourse analysis to shed light on...
Book
Full-text available
Reklam alanı üzerine kapsamlı bir eser niteliği taşıyan bu kitapta; Bütünleşik Pazarlama İletişimi ve Reklam, Stratejik Reklam Kampanya Planlaması, Reklamda Yaratıcılık, Reklam Sektöründe Taraflar, Tüketici Davranışları ve Reklam, Reklam ve İkna, Reklam ve Toplum, Reklam Ortamları, Medya Planlama, Reklam Araştırmaları, Reklam ve Markalama ve Siyasa...
Conference Paper
Full-text available
Since the 20th century, media literacy has been a very important area of scholarly inquiry particularly with regard to the deeper and more critical reading of media messages. Advertising is a specific form of media narrative that requires critical interpretation and careful attention. This has been one of the main reasons behind the emergence of a...
Chapter
Full-text available
This chapter provides an analysis of three television series that were produced in Turkey in 2017: Söz [The Promise], İsimsizler [The Nameless] and Savaşçı [The Warrior]. These series are significant since they reflect the ongoing political and social tensions in Turkey with regard to the Kurdish issue. The narratives point out the making of a mili...
Chapter
Full-text available
This chapter discusses the different ways in which the periphery is imagined by contemporary film narratives in Turkey based on an analysis of three films, Mustang (2015), Tereddüt (2016) and Yozgat Blues (2013). Mustang is the debut film of female filmmaker Deniz Gamze Ergüven, narrating the story of five sisters facing various kinds of oppression...
Chapter
Full-text available
This book is an attempt to problematize the representations of the cultural other in Turkey through the analysis of media representations based on the country’s long-running conflict between center and periphery. In doing so, I cover a variety of media representations including film narratives, television series, advertising and cartoons that were...
Chapter
Full-text available
This chapter analyzes the manifestations of the cultural other in Turkish Airlines advertisements broadcast in Turkey in 2014 and 2015, and the cartoons of a popular humor magazine, Misvak published online in 2017. These works are important since they illustrate the ways in which social classes affiliated to the JDP government tend to represent the...
Chapter
Full-text available
This chapter introduces an historical overview of Turkey’s center–periphery conflict to shed light on the ways in which the cultural other is represented in Turkey. Starting from the political and historical conditions that constitute this phenomenon, the chapter explores Turkey’s last two decades, particularly focusing on the era of Justice and De...
Book
Full-text available
This book is an important contribution to the scholarship on Turkey's cultural and political dynamics, facilitating a discussion on the recent depictions of the cultural other in the media. Turkey's modern history has been characterized by a particular tension between the social classes occupying the "center" of society: while the bureaucratic elit...
Article
Full-text available
Nation branding has been an important communication strategy for the governments all around the world in the 21st century. Functioning as a vehicle for conveying messages regarding the nation's identity to internal and external audiences, nations are imaged and communicated to the wider audiences as brands. As a regional power with political, histo...
Article
Full-text available
Hız olgusu modern çağın önde gelen unsurlarından biri olagelmiştir. 21. Yüzyılda, özellikle internet tek-nolojisindeki gelişmelerle birlikte hız, ekonomik ve toplumsal ilişkilerde giderek artan bir öneme sahip olmuştur. Güncel ve hızlı bir mobil internet teknolojisi olarak 4G LTE'nin keşfiyle yüksek hızlı bağlantı imkânları, dünyada pek çok ülke ta...
Article
Full-text available
Hegemonik erkeklik, toplumsal cinsiyet çalışmalarında sıklıkla başvurulan bir kavramdır. Erkekliğin homojen ve yekpare bir kategori olmadığını öne süren hegemonik erkeklik olgusu; mümkün olan çeşitli erkeklikler arasından belirli bir erkeklik formasyonunun idealize edilerek hegemonik hale getirildiği kültürel anlamlandırma mekanizmalarına dikkat çe...
Conference Paper
Full-text available
The role of advertising in contemporary society has been critically assessed by various scholars in the discipline from several philosophical standpoints. Engaging in a theoretical elaboration of advertising from the perspective provided by critical theory, several scholars including Sut Jhally, Robert Goldman and Judith Williamson, have pointed ou...
Article
Full-text available
The increasing concern towards environmental issues across the globe led to the production and the marketing of goods with ecological features or connotations. In this regard, green marketing emerged as an effort, which promotes environmental consciousness in the consumption of nature-friendly commodities and the pursuit of greener lifestyles. On t...
Article
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Deniz Gamze Ergüven’in yönetmenliğinde 2015 yılında vizyona giren “Mustang”, özellikle Türkiye dışındaki sinema izleyicileri tarafından büyük bir ilgiyle karşılandı. “Yabancı dilde en iyi film” Oscar adayı olarak gündeme gelen film, bu ödülü kazanamasa da adaylığıyla ismini uluslararası sinema izleyicilerine duyurmayı başardı. Akademi ödüllerinin y...
Conference Paper
Full-text available
This paper analyzes the act of subvertising in Turkey with a focus on a recent anti-consumerist campaign led by activists against a national brand. The act of subvertising has been evaluated as a critical activism under the general label of " culture jamming " , which aims to challenge the hegemonic meanings conveyed by media messages. Particularly...
Article
Full-text available
Critical studies on Orientalism interrogates the hierarchies of power constructed between the East and the West. It has been stated that orientalist discourse has been instrumentalized by the West as a vehicle to sustain hegemony over the East. Approaching the notion of Orientalism from a national perspective, this article aims to critically analyz...
Conference Paper
Full-text available
Advertising has been critically evaluated as a medium which reproduces the existing gender norms and patriarchal relations of subordination. The critique of advertising particularly in terms of the ways in which advertising discourse constructs sexist narratives has been undertaken by feminist activists and critical scholars in the West since the 1...
Article
Full-text available
In recent years, companies all around the world directed their concerns towards environmental issues regarding the promotion and sales of their products and services. Such developments have been theoretically debated under the terms “green marketing” and “green advertising” in academia, especially in the fields of public relations and advertising....
Article
Full-text available
Orta Dogu’daki siyasi gelismelerin Avrupa’da medya tarafindan algilanma bicimlerini elestirel olarak tartismistir. Konusmasinda Bati medyasinda egemen olan Avrupa-merkezci bakis acisina deginen Cole, ozellikle Arap Bahari ile birlikte medyanin bolgedeki toplumsal ve siyasal hareketleri temsil edis bicimlerinde, Avrupa-merkezci bakis acisinin daha g...
Conference Paper
Full-text available
The Syrian Civil War, which lasts since March 2011 right after the emergence of a series of uprisings in the region called the “Arab Spring”, caused devastating results for civilians including displacement, forced migration, ethnic/religious cleansing, poverty and sexual forms of violence and oppression. As a neighbor country, Turkey undoubtedly ha...
Research
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Reklamda cinsiyetçilik, son dönemde Türkiye’de özellikle sosyal medya aktivizmleri ile sıklıkla gündeme gelmekte. Cinsiyetçilikle mücadele platformu olan Erktolia başta olmak üzere, çeşitli kurum ve bireysel aktivistlerin organize ettiği cinsiyetçi reklam karşıtı kampanyalar dikkat çekici bir katılım oranına ulaştı. Doğadan firmasının reklamına kar...
Research
Full-text available
Foucault okumak ve özellikle de bir ders dahilinde onu anlatmak oldukça zor bir iş. İktidar, yönetimsellik, söylem, disiplin, itaaktar bedenler, gözetim vs gibi kavramların içselleştirilmesi, gündelik hayatla birlikte düşünülmesi ve öğrencilerin bakış açılarında yer edinmesi gerekiyor. En zor kısmı da budur zaten; bireylerin içine adeta batmış oldu...
Thesis
Full-text available
Tüketim kültürleri ve sosyal medyanın kullanımının giderek daha fazla yaygın hale gelmiş olduğu günümüz toplumunda marka ve reklam olguları da geleneksel sınırlarını aşarak farklılaşmaktadır. Diğer yandan, 21. Yüzyılda özellikle ABD’de ortaya çıkan ve tüm dünyaya yayılan Occupy (İşgal Et) hareketleri ve Arap Baharı ile birlikte toplumsal hareketler...
Article
Full-text available
This article engages in a critical discussion of the ways in which public visibility of the Islamic lifestyle is governed through the practices within visual culture in Turkey. It is possible to observe that in a society with a predominantly Muslim population, the media is dominated by the secularized imagery of everyday life, which is systematical...
Book
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Turkish translation of Darren Lilleker's "Key Concepts in Political Communication", Sage, 2006. Darren G. Lilleker bu kitabında interdisipliner bir bakış açısıyla siyasal iletişim alanıyla ilgili önemli satır başlarını açıklıyor. Kitap boyunca 52 ayrı kavram detaylıca inceleniyor. Siyasal iletişimdeki geleneksel olguları ve güncel akımları ele alan...
Article
Full-text available
Fransa ve Cezayir ilişkileri, geçmişte ve bugün sosyal bilimcilerin ele aldığı önemli konu başlıklarından biri olmuştur. Đki ülke arasında toplumsal ve politik açılardan ortaya çıkan çatışma düzlemleri, bir yandan var olan kültür problemlerine işaret ederken, diğer yandan politik çerçevede kendini gösteren güç mücadelelerini yansıtmaktadır. Fransa-...
Chapter
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Bu makalede profesyonel futbol oyuncusu Marco Aurelio’nun 2006 senesinde Türkiye Cumhuriyeti vatandaşlığına kabulü ile birlikte medyada açılan söylem ortamı, “vatandaşlığın görsel rejimi” diye tabir edilecek bir bakış açısıyla tartışılacaktır. Vatandaşlık ve görsel kültür olgularının beraberce düşünülmesini gerektiren bu tartışma neticesinde, Türki...
Article
Full-text available
This paper discusses the conflict between the AK Party government and the Gezi activism with reference to hegemony, power-resistance di-chotomy, local/metanarratives and the carnivalesque. The AK Party's 11-year rule revolutionized center-periphery relations in Turkey. The party pioneered the democratization process until the 2011 elections but too...
Article
Full-text available
""Bir edebi metni yorumlama yöntemlerinden biri olan psikanalizin kurucusu Avusturyalı nörolog Sigmund Freud, William Shakespeare’in Hamlet, Wilhelm Jensen’in Gradiva, Wilhelm Hoffmann’ın Sandman adlı eserleri üzerinden gerçekleştirdiği metin incelemeleriyle psikanalitik edebiyat eleştirisi tekniğinin ilk uygulayıcısıdır. Sigmund Freud’un klasik ps...

Questions

Questions (2)
Question
In an article published in 2018, "Simulation nations: Nation brands and Baudrillard’s theory of media", Nadia Kaneva argues that nation brands can be considered as simulacra which are simulated by the transnational media system. The author discusses this argument by analyzing the Kosovo example. Do you agree with this argument that nation brands are simulations in Baudrillard's term? Can we think of any other nation brands that can be considered as simulacra?
Question
There are debates regarding the function of green marketing from various standpoints. On the one hand, the concept may refer to the promotion and encouragement of ecological way of consumption and production. On the other hand, it may also be linked to the idea that green marketing merely exploits the concern for nature, hence commodifies the environment. What do you think?

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Projects (2)
Project
I am working on a literature review focussed on nation branding applications around the globe. I aim to draw attention to similarities and differences across different national contexts, as well as new trends that emerge with respect to the branding of nations.