Alifa Khadijah- Sampoerna University
Alifa Khadijah
- Sampoerna University
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2
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Publications (2)
The purpose of this study is to identify and evaluate how marketers use social media to capitalize on impulse purchases. This study focuses on the Indonesian e-commerce market to investigate how social media affects impulse buying. This study will also examine and make an effort to demonstrate the connection between the misuse of social media and h...
