Alicia Orea-Giner

Alicia Orea-Giner
  • PhD in Geography and Tourism
  • Rey Juan Carlos University

About

45
Publications
10,705
Reads
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711
Citations
Introduction
I am an Associate Professor of Tourism (tenure track) at the Department of Business Economics (Universidad Rey Juan Carlos). I am a Social Technologist for Sustainable Tourism. Keywords Tourism; Social Sustainability; Social Technology; Social Justice; Events.
Current institution
Rey Juan Carlos University
Additional affiliations
September 2017 - present
Rey Juan Carlos University
Position
  • Professor (Associate)
Education
September 2018 - July 2021
November 2017 - July 2020
November 2017 - July 2020

Publications

Publications (45)
Article
Purpose This study examines how street food affects urban culture, economics and sustainable tourism. It examines how street food stands, as a cultural and economic phenomenon, influence consumer behaviour and local traditions, particularly in Oman’s evolving street food scene. Design/methodology/approach Adopting a quantitative research design, t...
Article
Purpose This study explores the crucial role of competitive intelligence (CI) in the tourism sector’s strategic decision-making. CI has significantly transformed the tourism sector through new insights and sophistication in data analysis and strategic planning. The rise in tourism-related competition, due to new destinations, varied tourist prefere...
Article
Full-text available
This research note aims to explore the relations between food tourism and short-video platforms, specifically TikTok, to understand how destinations promote food-related tourist experiences. Based on an exploratory qualitative approach, the study examines the role of food tourism in digital destination marketing focused on 29 TikTok videos from 16...
Article
Purpose This study aims to investigate how university students experience a skill transformation process aligned with the sustainable development goals (SDGs). This transformation occurs through their participation in a service-learning programme alongside an international volunteering project. The theoretical framework for understanding this skill...
Article
The study of dietary limitations and specific food demands, influenced by lifestyle trends like vegetarianism or diseases like coeliac disease, are underrepresented in food tourism research. The purpose of this article is to critically analyse how specific food needs (specifically coeliac disease and vegetarianism) impact the tourist experience in...
Article
The pause in Pride parades, particularly highlighted during the pandemic, reminds us of the importance of actively including and celebrating non-heteronormative communities. It emphasizes the need to cultivate understanding and acceptance of diverse sexual orientations. This study navigates through the landscape of Madrid Pride, focusing on underst...
Chapter
Due to their singular qualities and UNESCO’s designation as having outstanding universal value, World Heritage Sites (WHSs) are among the most frequented tourist hotspots. This chapter focuses on examining the execution of procedures and evolution to foster local stakeholder engagement in the administration of the Madrid (Spain) World Heritage Site...
Article
Full-text available
Purpose The purpose of this study is to explore the paranormal tourist experience on ghost tours, taking into account the participants’ perceptions and their prior knowledge of the paranormal, in order to determine the principal components of the future of paranormal tourist experience. Design/methodology/approach The study is divided into two pha...
Article
Full-text available
Purpose This research aims to examine Generation Z's perspectives of sustainable consumption in food tourism experiences, considering the drivers on food tourists' behavioural intents and basing its analysis on the value-attitude-behaviour model of norm activation theory. Design/methodology/approach Using a qualitative design, 27 qualitative onlin...
Article
Purpose This research aims to answer two major research questions related to the COVID-19 crisis from a longitudinal approach: What is the revenue management (RM) role during the different periods subject to analysis? What are the RM strategies and measures implemented during this crisis in contrast with a non-crisis context? It also aims to propos...
Article
The relationships between food festivals and food storytelling have been scarcely explored by previous research. Nevertheless, these relationships are a source of memorable experiences, based on the authenticity of food places and stories. Drawing on the analysis of the storytelling strategies of the Festival oríGenes (Spanish word for origins), th...
Article
Full-text available
Purpose The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach. Design/methodology/ap...
Research Proposal
Full-text available
Call for papers: Special Issue on “Food Tourism Events for Social Sustainability” (Tourism Management Perspectives) The purpose of this special issue is to investi- gate the connection between food tourism events for social sustainability. We encourage studies that use a range of methodologies, including qualitative (e.g., phenomenology, grounded...
Technical Report
Full-text available
This research carried out between 2020 and 2021 analyses the impacts of holding Viña Rock, as well as its consequences from the perception of the parties involved (local community, industry and visitors). Viña Rock is one of the most important festivals in Spain and is considered of regional tourist interest. In 2019 it was the second most importan...
Article
Full-text available
This research explores the relationship between customers' emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel's rating. To this end, text mining techniques are applied to TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and sentiments de...
Presentation
Full-text available
Esta investigación realizada entre 2020 y 2021 analiza los impactos de la celebración del Viña Rock, así como sus consencuencias desde la percepción de las partes involucradas (comunidad local, industria y visitantes). El Viña Rock es uno de los festivales más importantes de España y está considerado de interés turístico regional. En 2019 fue el se...
Article
Industry 4.0 tools permit computerized creation measures, and Artificial Intelligence (AI) approaches are pivotal in investigating the travel industry. Applying these devices to decipher User Generated Content (UGC) is fundamental to understand better client’s necessities, opinions, and assumptions regarding tourism services. Through this research,...
Article
Full-text available
Orea-Giner, Alicia and Fusté-Forné, Francesc (2022) "Beyond fueling our bodies to feeding our minds," Journal of Sustainability and Resilience: Vol. 2 : Iss. 1 , Article 1. Available at: https://digitalcommons.usf.edu/jsr/vol2/iss1/1 Food consumption in tourism is linked with creating sustainable experiences and promoting a new way of being fed a...
Article
Full-text available
Purpose This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before a...
Article
Full-text available
Purpose This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food need...
Presentation
Full-text available
The present work is an exploratory study about the challenges that people suffering from celiac disease (CD) or Non-Celiac Gluten Sensitivity (NCGS) face when deciding on their next travel because of food safety. Consequently, the aim of this investigation is to gain a wider understanding of how gluten intolerants inform themselves before traveling...
Article
Full-text available
The purpose of this paper is to contribute to the understanding of the tourism service experience of consumers with vulnerabilities. Moreover, this research analyses the pre-core service encounter in the tourism services sector, which is one of the most important phases in the service experience. The objective is to understand how vulnerability mig...
Presentation
Full-text available
Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86, 104324. https://doi.org/10.1016/j.tourman.2021.104324
Article
Full-text available
Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from ch...
Article
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why traveller...
Article
The objective of this paper is to examine how Industry 4.0 tools help to understand museum performance and to facilitate the development of co-creation strategies. A case study explores the museum customer experience through attribute identification and attribute value as perceived by the customer. Tourist opinion and perception form a crucial fact...
Article
Full-text available
The growing implementation of robotics in hospitality and tourism requires broader research into customers' experience with service robots. This study explores human-robot interaction (HRI) in the context of tourists interacting with hotel service robots. The data, 7994 online TripAdvisor reviews of 74 hotels, were subjected to a content analysis b...
Article
Full-text available
Objective: The identification of museum attributes is essential when analysing the different factors that attract visitors and studying it in order to improve efficiency in museums, as this could affect the use of funds for developing a marketing campaign to attract visitors. This paper offers a literature review that considers museum visits and mu...
Article
Full-text available
Objective: The identification of museum attributes is essential when analysing the different factors that attract visitors and studying it in order to improve efficiency in museums, as this could affect the use of funds for developing a marketing campaign to attract visitors. This paper offers a literature review that considers museum visits and mu...
Conference Paper
Full-text available
The cultural economy provides useful methods for conducting researches to analyse the different cultural institutions linked to cultural tourism, where museums represent one of the biggest tourist attractions. Museums make efforts for creating and improve their brand image and identity. For this reason, it is essential to analyse the museum attribu...
Article
Purpose The purpose of this paper is to examine the effects of the #MeToo movement in the work environment of professional football organizations in Spain. It also explores the current situation of the professional career of women working in this industry to know if the opportunities are equal for men and women to reach management or executive posi...
Presentation
Full-text available
The objective of this paper is to examine how Industry 4.0 tools help to understand museum performance and to facilitate the development of co-creation strategies. A case study explores the museum customer experience through attribute identification and attribute value as perceived by the customer. Tourist opinion and perception form a crucial fact...
Article
Museums need to apply sustainable criteria in order to evaluate performance and improve results. This paper aims to determine a methodological model that allows the analysis of the economic and socio-cultural value of museums. The approach proposed is related to the local community and tourist’s perception. The research supports the conclusion that...
Presentation
Full-text available
Cultural economy provides useful analysis methods for conducting studies on cultural tourism where museums represent one of the biggest tourist attractions. For this reason, it is important to analyze its economic value and the sociocultural impacts perceived by tourists and the local community. Museum management can use different methods to obtain...
Article
Full-text available
En la actualidad la tecnología avanza de manera vertiginosa y la adaptación a la misma es clave en todos los campos. En el presente, instituciones como los museos afrontan grandes retos en lo que se refiere a la comunicación. El uso generalizado de internet y de las Redes Sociales ha derivado en nuevas herramientas de comunicación que cada vez crec...
Article
Full-text available
La comunicación externa online en los museos estatales y el turismo Estudios Turísticos n.º 207-208 (1 er y 2º T 2016) 75 Trinidad Vacas y Alicia Orea* Resumen: En la actualidad la tecnología avanza de manera vertiginosa y la adaptación a la misma es clave en todos los campos. En el presente, instituciones como los museos afrontan grandes retos en...

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