Alice M. Wieland

• PhD
• Professor (Associate) at Southern Connecticut State University

This research explores the social-cognitive factors which lead both women and men to pursue ventures consistent with their gendered social identity, therefore, reinforcing the gender gap in entrepreneurship. We measured the self-assessments of individuals presented with experimentally manipulated entrepreneurial opportunities that were either consi...

Purpose In this study, the authors relate cultural masculinity to individual level sexist beliefs (hostile and benevolent sexism) and gendered entrepreneurial stereotypes. The purpose of this paper is to explore whether hostile and benevolent sexism affect entrepreneurial intentions and whether this relationship is mediated by gendered entrepreneur...

This article discusses the current and potential application of experimental methods to the study of entrepreneurship phenomena. Drawing on a review of experimental studies in entrepreneurship research, we discuss the advantages and disadvantages of experimental research designs for entrepreneurship research as a primer for those interested but not...

In a study of 130 Iranian small- and medium-sized enterprises (SMEs), we predict and find that market orientation, learning orientation, and their interaction are positively related to opportunity recognition, which impacts firm-level corporate entrepreneurship positively. This study makes two important contributions to the corporate entrepreneursh...

This study compared the effectiveness of goal activation versus self-affirmation and a control condition as interventions for increasing performance on an evaluative task (a difficult math test; N = 78; M age = 20.3 yr., SD = 1.9). Although there has been much recent literature on the effects of activating goals, the existing literature does not ex...

We explore different contexts and mechanisms that might promote or alleviate the gender effect in risk aversion. Our main result is that we do not find gender differences in risk aversion when the choice is framed as a willingness-to-accept (WTA) task. When the choice is framed as a willingness-to-pay (WTP) task, men are willing to pay more and thu...

It has become well-accepted that women are more risk averse than men. This research investigates when gender differences in risk aversion are likely to occur and when they are less likely to manifest. We find that gender differences in risk aversion are likely to occur in decisions under risk, where the probability of outcomes is known and objectiv...