Alice Noris

Alice Noris
University of Lugano | USI · Institute of Digital Technologies for Communication

Master of Arts


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I am currently PhD candidate in Communication Sciences and Teaching Assistant in the Master Programme in Digital Fashion Communication at USI - Università della Svizzera italiana. My research area is in the field of digital fashion, in particular how the new digital technologies are impacting on localisation strategies and on intercultural communication issues.
Additional affiliations
January 2022 - July 2022
University of Amsterdam
  • Visiting Researcher
September 2021 - December 2022
ESCP Business School
  • Teaching Assistant
  • TA for the course Data Driven Marketing


Publications (9)
Full-text available
Research in the overlapping area between Fashion and Information and Communication Technologies – hereafter referred to as “Digital Fashion” – is growing and attracting the interest of both academics and practitioners. However, due to the richness and heterogeneity of the involved fields, no map is already available of it. A systematic literature r...
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports... up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launch...
Technical Report
The aim of this project is to understand how images extracted from Russian-language, state-controlled and Russian-language, independent media compare as well as circulate on the search engines and, using each engine's reverse image search. The aim to provide insights into the type of imagery deployed in the selected media sourc...
The COVID-19 outbreak took place end of 2019 in Wuhan city in China, and since then, it has spread across the world. The virus has not only impacted the health of millions of citizens, since, in such a globalized and interconnected system, it has also impacted on human being’s daily life and activities. In this context, the volatility of the global...
Full-text available
This paper focuses on the field of digital fashion and its development by providing an overview regarding fashion design and culture. It is part of a larger research that involved a literature review of 491 relevant papers. From the analysis of this corpus, three main categories were identified: Communication and Marketing, Design and Production an...
The use of the internet and of the (mass) media have in some way technically simplified the internationalization processes of companies, reducing the time needed in order to exchange data and information and facilitating the resolution of operational issues. Within this environment, fashion plays a relevant role; in fact, a considerable part of web...
Ara Lumiere is a young fashion luxury brand founded by the Indian businesswoman and philanthropist Kulsum Shadab Wahab, combining her passion for fashion with social commitment within the Indian community. The brand produces unique handmade headgears, pins and foulards, all hand crafted by women that have been assaulted in acid attacks. The aim of...