Ali Ihtiyar

The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known...

Purpose The purpose of this paper is to examine the influence of experiential marketing modules, service quality and social judgement on experiential values of young customers. The paper also investigates the effects of experiential values on customer satisfaction (CS) and post-purchasing behaviour. In addition, the paper intends to strengthen the...

Purpose This study aims to understand better the impact of intercultural communication, social environment and personality on customer satisfaction and post-purchase stage in retailing from Muslim customers’ perspective. In this endeavour, this study illustrates the unique context of intercultural communication to highlight several improvements con...

Tourism sector has emerged as one of the most important service sectors in the global economy including Cambodia especially in recent 25 years, benefiting destinations and communities worldwide. The objective of this chapter is to investigate and analyze the contribution of tourism sector in economic development in Cambodia. After the cessation of...

The Association of Southeast Asian Nations (ASEAN) is one of the best performing regions in the world in terms of economic growth. Tourism industry is one of the sources for ASEAN region to realize higher economic growth. Tourism is a significant driver of economic growth and a potential strategic industry for economic growth in all of ASEAN member...

Tourism sector has emerged as one of the most important service sectors in the global economy including Cambodia especially in recent 25 years, benefiting destinations and communities worldwide.

The article aims to better understand the impact of intercultural communication and personality on customers satisfaction, and word of mouth, intention to revisit and paying more in coffee stores in Cambodia. In this endeavour, the study illustrates the unique context of intercultural communication to highlight several improvements, and to encourag...

There is no doubt that green buildings (GBs) have a huge potential in the reduction of the built environment’s impact on eco-system, which therefore needs to be promoted among the potential homebuyers. Thus, being the first in its kind, this research attempted to answer the question: What are the factors the potential homebuyers in Cambodia would c...

Purpose The purpose of this paper is to examine the influence of experiential modules and service quality on perceived values of young customers and, respectively, on satisfaction and word of mouth, as well as intention to pay more and revisit. In this endeavour, the study illustrates unique the context of experiential modules and attempts to high...

Students’ choices of college major are an ongoing concern for university administrators as well as for college faculties. This study surveyed undergraduate students of architectural, engineering and construction (AEC) majors at a private university in Cambodia regarding the factors influencing their choices of major. By utilising structural equatio...

The satisfaction of the client is of utmost importance in procuring future projects; however, anecdotally client satisfaction (CS) is not adequately considered in many developing countries. Factors associated with the influence of service quality (SQ) on construction client satisfaction and how it affects their behavioural intentions in Cambodia ar...

Although sustainability is of utmost importance, anecdotal evidence suggests that the concept is not adequately implemented in many developing countries. This paper investigates industry stakeholders' awareness of the current state of, factors driving, and barriers hindering the adoption of sustainable construction (SC) in Cambodia. Using an empiri...

Purpose: The article aims to better understand the impact of intercultural communication and personality on customer satisfaction and loyalty in grocery retailing. In this endeavour, the study illustrates the unique context of intercultural communication, to highlight several improvements in the literature, and to encourage the advancement of the i...

The article aims to better understand the impact of intercultural communication, social environment on customer satisfaction and loyalty in grocery retailing. In this endeavour, the study illustrates the unique context of intercultural communication to highlight several improvements in the literature, and to encourage the advancement of the intercu...

The article aims to better understand the impact of intercultural communication, social environment and personality on customer satisfaction and loyalty in grocery retailing. In this endeavour, the study illustrates the unique context of intercultural communication, to highlight several improvements in the literature, and to encourage the advanceme...

This study conceptually examines a comprehensive framework that integrates intercultural communication competence (ICC) as a key perspective to better understand intercultural communication conflict in multicultural social environment. Although numerous researchers have studied extensive topics of intercultural communication in various literatures,...

s This study conceptually examines a comprehensive framework that integrates intercultural communication competence (ICC) as a key perspective to better understand intercultural communication conflict in multicultural social environment. Although numerous researchers have studied extensive topics of intercultural communication in various literature...

The article aims to better understand the impact of intercultural communication, social environment and personality on customer satisfaction and loyalty in grocery retailing. In this endeavour, the study illustrates the unique context of intercultural communication, to highlight several improvements in the literature, and to encourage the advanceme...

The multicultural markets require marketers to gain strong intercultural communication competency (ICC). Several earlier studies have emphasized the significance of ICC in marketing. However, empirical investigations of the subject are scarce and inconclusive. The exceptional characteristic of Malaysia with its exceedingly variegated multicultural...

The culturally diverse shopping environments require marketers to gain strong intercultural communication competence (ICC). Although, several previous studies have emphasized the significance of ICC in marketing, however, empirical investigations of the subject are scarce and inconclusive. The exceptional characteristic of Malaysia with its exceedi...

The article presents a comprehensive and conceptual framework on key factors of intercultural interaction influencing customer satisfaction, which is one of the most important indicators of tourism industry in Malaysia. The theory-based path model of constructs and their possible interrelationships will be proposed such that the future analysis wou...

The multicultural markets require marketers to gain strong intercultural communication competency (ICC). Several earlier studies have emphasized the significance of ICC in the marketing context. However, empirical investigations of the subject are scarce and inconclusive. The exceptional characteristic of Malaysia with its exceedingly variegated mu...

This article aims to better understand the impact of intercultural communication competence (ICC) on personal interaction (PI) and customer satisfaction (CS) in grocery retailing. Measurement of the constructs and their interrelationships were examined based on structural equation modeling. Although numerous researchers have studied the topic of se...

Abstract: The article presents an inclusive framework on three major constructs namely intercultural communication competence, service reliability and customer satisfaction in the grocery retail settings in Malaysia. The constructs’ validity and reliability were examined based on structural equation modeling. Based on the proposed framework, a numb...

article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of the International Strategic Management Conference. Abstract The study presents an inclusive framework on key intercultural communication competence factors influencing personal interaction, customer satisfaction and purchas...

The article presents a comprehensive framework on three major dimensions that are namely intercultural competence, personal interaction, which is one of the important variables for service quality and customer satisfaction of major retail outlets in Malaysia. The model of constructs' interrelationships is proposed based on a path theory model. Base...

Comparing service quality in different countries and cultures has been a recent point of interest among researchers to enhance understanding on how customers of different environments react to elements of service quality. Earlier studies were focusing on comparison among western countries or between advance western and Asian regions. This study int...

As part of its aim, this study is going to identify systematically the factors that can often affect productivity and perceived service quality directly or indirectly. Undertaking an in-depth literature review first identified the factors. The final analysis model was built through a statistical analysis conducted with the chosen factors. The resul...

The article aims to better understand theimpact of intercultural competence on reliability that is one of the variables of service quality and customer satisfaction in grocery retail industry. While numerous scholars have considered the extensive subject of service quality and customer satisfaction, they have not explored on the critical role of in...

This study indicates the factors and sub-factors within the sector-specific measurement scale that is known as model of service quality based on 342 responds gathered by the online questionnaire method. These factors were listed and determined as highlighted in the literature. The study defines the influencing factors for the food retail industry o...

The purpose of this study determines the key factors that might be considered in the sector-specific measurement scales that is highly related with DTR scale model of service quality (other than SERVQUAL or SERVPERF). A total 342 responds obtained by the online survey method. These responds were listed as highlighted in the literature and theoretic...

The article presents a comprehensive and conceptual framework on key factors of intercultural competence influencing policy, which is one of the most important dimensions of perceived service quality and customer satisfaction in the grocery retail industry of Malaysia. The theory-based path model of constructs and their possible interrelationships...

Marketing is an essential issue to the survival of any real estate company in Turkey. There are some factors, which are constraining the achievements of the marketing and sales strategies in the Turkey real estate industry. This study aims to identify and prioritize the most significant constraints to marketing in real estate sector and new strateg...

The article presents a comprehensive and hypothetical framework on the three major dimensions that are namely intercultural competence (IC), personal interaction (PI), which is one of the important variables for perceived service quality (PSQ) and consumer satisfaction (CS) of major retail outletsin Malaysia. The theory based path model of construc...

Marketing is an essential issue to the survival of any real estate company in Turkey. There are some factors which are constraining the achievements of the marketing and sales strategies in the Turkey real estate industry. This study aims to identify and prioritise the most significant constraints to marketing in real estate sector and new strategi...