Ali Gholipour Soleimani

Ali Gholipour Soleimani
Islamic Azad University of Rasht · Department of Management

International Marketing(PhD)

About

27
Publications
5,096
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40
Citations
Introduction
QUALITATIVE RESEARCHES IN BUSINESS & MARKETING
Education
October 2001 - July 2005

Publications

Publications (27)
Article
Full-text available
As an emerging technology, blockchain can be used in all areas of e-commerce, one of which is advertising. The present study has been designed to identify a dynamic model of trust in blockchain-based advertising and acceptance of this type of advertising. In order to achieve the purpose of the research, the required information was collected by lit...
Article
Full-text available
Objective: In the unpredictable and dynamic environment of digital and electronic marketing, customer trust is the most important prerequisite for the success of advertising and identifying its components in blockchain technology (despite its features such as transparency and security as a digital tool) is very important. Therefore, the present stu...
Article
Full-text available
Abstract Background/Objectives: The main purpose of this study is scenario planning for the macro environment of four assembly companies in power industry. Methods/Statistical analysis: In This research, to predict the dimensions of macro environment of the above four assembler companies, we used the scenario planning and PEST analysis. One of the...
Article
Full-text available
the Main purpose of this study was to evaluate the Effect of two elements of relational marketing Program (Advertisements and Promotions) on Brand equity. The research is descriptive and Based on objective, is practical. Based on data collection, is survey. The tool of data Collection in this study is a questionnaire containing 33 questions is desi...
Article
Full-text available
This study was conducted to draw the structural model of constituent elements of political marketing in one of the large governmental organizations in Gilan of Iran. For this purpose, we randomly selected 217 subjects who completed the questionnaire. The results showed that seven major factors, economic, political, social, cultural, marketing mix,...
Article
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The purpose is to investigate the mediator role of customer commitment in the relationship between brand benefits and customer loyalty. A sample of 384 participants was selected by staged cluster sampling method of actual customers of Parsian Bank in Tehran. For data collection, a questionnaire with a Likert scale, and, to test the research hypothe...
Article
Full-text available
With advanced information and communication technology, the organizations' business model has undergone fundamental changes. These changes are also observed in the banking industry. This research aims at explaining the Iranian electronic banking business model and recognizing its challenges in the transformation to digital banking, which is conside...
Article
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Drawing on an overarching framework of marketing theory, this study develops and tests an integrated model of service quality on revisit intention. The purpose is to investigate the influence of service quality on revisit intention with the focus on the mediating role of WOM and satisfaction. Two softwares (SPSS and LISREL) were used for statistica...
Article
Full-text available
Objective In this paper, we try to examine a sample of Internet users to determine the impact of electronic-centeredness of the users' lifestyle, the users' previous experience of admitting or dealing with advertisement, and the number and the manner of advertising on one webpage on their avoidance of online advertisement. By being involved in the...
Article
Full-text available
Objective In this paper, we try to examine a sample of Internet users to determine the impact of electronic-centeredness of the users' lifestyle, the users' previous experience of admitting or dealing with advertisement, and the number and the manner of advertising on one webpage on their avoidance of online advertisement. By being involved in the...
Book
Full-text available
The Mediating Effect of Leader-Member Exchange The purpose of this book is to study the mediating effect of leader-member exchange quality variable in the relationship between emotional intelligence and turnover intention and job satisfaction of employees. The findings of this study can help to increase managerial skills and organizational progress...
Article
Full-text available
The purpose of this research is to study the mediating effect of leader–member exchange quality variable in the relationship between emotional intelligence and turnover intention and job satisfaction of employees. In terms of methodology, this is a survey correlational research. Statistical population included the staff of Sayeh Sabz Oloum Company...
Article
Full-text available
ﻫﺪف اﺻﻠﻲ اﻳﻦ ﺑﺮرﺳ ﭘﮋوﻫﺶ، ﻲ ﺗﻄﺒﻴﻘﻲ ﺗﺄﺛﻴﺮ ﻛﻴﻔﻴﺖ ﺗﺼ ﺧﺪﻣﺎت، ﻮﻳﺮ رﺿﺎ ﺷﺮﻛﺖ و ﻳﺖ ﻧ ﺑﺮ ﻴﺎت ﻣﺸﺘﺮ رﻓﺘﺎري ﻳﺎن ﺑﺎﻧﻚ در دوﻟﺘ ﻫﺎي ﻲ ﺧﺼﻮﺻ و ﻲ اﺳﺘﺎن ﻣﺎزﻧﺪران اﺳﺖ .ﻣﺸﺘﺮ ﺟﺎﻣﻌﻪ آﻣﺎري ﺷﺎﻣﻞ ﻳﺎن ﺑﺎﻧﻚ دوﻟﺘ ﻫﺎي ﻲ )ﻣﻠﻲ ﺳﭙﻪ، ﻛﺸﺎورزي و ﺑﺎﻧﻚ (و ﺧﺼﻮﺻﻲ ﻫﺎي )ﻗﻮاﻣﻴ ﭘﺎﺳﺎرﮔﺎد، ﺳﺎﻣﺎن و ﻦ (در اﺳﺘﺎن ﻣﺎزﻧﺪران و در ﭼﻬﺎر ﺷﻬﺮﺳﺘﺎن) ﺗﻨﻜﺎﺑﻦ، راﻣﺴﺮ، ﻋﺒﺎس ﭼ آﺑﺎد و ﺎﻟﻮس (اﺳﺖ ﺑﺮ . اﻳﻦ 384اﺳﺎس، ﻣ...
Article
Full-text available
This research was conducted to investigate the effects of spirituality in the workplace and occupational stress on organizational citizenship behavior and organizational anti-citizenship behaviors and their relationship with customer loyalty and quality of service in maternity hospital. The present study is a descriptive-correlational study. Survey...
Article
Full-text available
Competitive advantage is one important subject that has been emphasized in recent years in the literature of management and strategic assessment. Profiting companies having rapid growth attract the attention of interested competitors to acquire a distinct situation and competitive advantage. Organizational competition is a unique organizational fea...
Article
Full-text available
The objective of the present research is to study the effect of advertising and sales promotion on brand equity in the insurance industry. The statistic population of the research was customers of Iran Insurance Company in Ghazvin province, 385 of which were studied as a sample. In order to collect data, questionnaires were used and to test researc...
Article
Full-text available
This research uses descriptive- correlational research methodology to investigate the impact of internal marketing on employee job attitude with the mediatory role of internal communications in the Bank Melli of city of Rasht. In terms of purpose, this is an applied research and in terms of methodology, it is a descriptive-correlational research an...
Article
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چکیده یکی از مؤلفه های رفتار سازمانی مثبت گرا، نشاط است . 0222 نشاط تا حدی اهمیت دارد که از سال به بعد، سازمان ملل آن را برای تعیین سطح توسعه یافتگی کشورها به عنوان یکی از متغیرهای اصلی وارد محاسببا شده است . هدف این پژوهش، بررسی نقش سرمایه روان شناختی در ایجاد نشاط اعضبای بيبیا اسبت .ایبن پژوهش، از نظر هدف، کاربردی و از نظبر روش...
Article
Full-text available
Effectiveness is one of the management concepts considered and studied always by management scientists and experts. The aim of this study was to investigate the effects of different dimensions of empowerment (servicing staff, staff monitoring, consulting staff, and training staff) on dimensions of effectiveness of staff (staff satisfaction and staf...
Article
Full-text available
Marketing science and practice to meet the needs and needy. The need for accountability, market knowledge, practices, and standards on buyers as well as factors affecting marketing system. In this article we have tried to identify and prioritize the most important elements of the marketing mix of automobile insurances (Hull insurance-Accidents aboa...
Article
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With the utilization of information technology in the insurance industry, which is reflected in the emergence of electronic insurance, geographical restrictions and time disappears and extensive transformation in information systems caused the insurance industry. The study examines the relationship between electronic sales of insurance products on...
Article
Full-text available
Background/Objectives: The main purpose of this study is scenario planning for the macro environment of four assembly companies in power industry. Methods/Statistical analysis: In This research, to predict the dimensions of macro environment of the above four assembler companies, we used the scenario planning and PEST analysis. One of the necessiti...
Article
Full-text available
Although the late twentieth century enterprise customers maintain business marketing major issues to be considered, but a lot of research on the management Influence functions retain customers has been done. In this study, "keeping customers" Dependent variable and management tasks, including "Program Planning "," budget ", answer" and "pursuing co...

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Projects (4)