About
22
Publications
12,416
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
92
Citations
Introduction
Customer preferance
Sme branding
Additional affiliations
December 2003 - present
SME DEVELOPMENT ORG. OF TURKEY
Position
- SME EXPERT
Publications
Publications (22)
Purpose: This study examines employee perceptions of the firm's brand orientation and internal branding efforts, as well as the benefits (outcome factors) of internal branding, to determine the extent to which employees understand and internalize these concepts, ultimately resulting in brand performance. Methodology: The study was conducted in a ma...
Today, the use of Artificial Intelligence (AI) systems in various fields is increasing due to technological developments. In integrated marketing communications, the use of AI in particular stands out as an important advance. It has become an important tool for marketing communications, such as creating content, providing personalized services and...
Global migration has become a major economic, political, social and cultural issue in recent years. Although many refugees are pushed into entrepreneurship due to blocked mobility, lack of financial capital and missing intercultural resources, asylum seekers and refugees have not been in the limelight of entrepreneurship research. According to prev...
Technological and commercial developments in the 21st century have increased the demands and expectations of consumers. Big data analysis and machine learning can play a critical role in establishing healthy communication. The insights obtained from big data analysis and ML models can help in making marketing communication more personalized and use...
Büyük veri ve KOBİ’ler çok popüler kavramlar olmasına rağmen büyük verinin KOBİ’lerdeki kullanımına ilişkin çalışmaların sınırlılığı göze çarpmaktadır. Bu çalışmada büyük veri analizinin KOBİ’lerin pazarlama faaliyetlerinde kullanılabilirliğine yönelik araştırma yapılmakta ve Türkiye’de iki kurum tarafından KOBİ’lere büyük veri analizine dayalı bil...
Purpose
The aim of the study is to investigate whether architectural education has a positive attitude toward entrepreneurship and it encourages to have management skills. The hypothesis is based on the fact that core courses in architectural education have an impact on individuals' entrepreneurial intentions.
Design/methodology/approach
The corre...
Research and development projects constitute a specific group of activities carried out in the course of scientific research. The purpose of this article was the analysis of the planned research and development project related to the research on medical services market in Poland and Turkey in the aspect of cost optimization. The analyzed project wa...
ATIF/REFERENCE: Ballı, A., Aycı, A., (2021). Nörobilim Yaklaşımıyla Girişimcilikte Farklı Bir Boyut: Nörogirişimcilik. Avrupa Bilim ve Teknoloji Dergisi, (21), 184-194.
Öz
Nörobilim (Sinirbilim), sinir sisteminin nasıl geliştiğini, yapısını ve ne yaptığını incelemekte olup matematik, dilbilim, mühendislik, kimya, felsefe, psikoloji ve tıp gibi di...
Neuroscience is an interdisciplinary science that studies how the nervous system develops, structure and does what it does, and establishes close relationships with other disciplines such as mathematics, linguistics, engineering, chemistry, philosophy, psychology, and medicine.In the business discipline, neuroscientific approach takes place as neur...
The Theory of Planned Behaviour (TPB) assumes the possibility of predicting and explaining humans’ behaviour by identifying their intentions. The intentions are shaped by three groups of factors: attitudes towards, social norms and perceived behavioural control over the behaviour. The aim of the research is to examine the applicability of the TPB i...
METHODS AND RESULTS OF CHANGING THE LOGO OF BUSINESSES: THE CASE
OF VAKIFBANK
Abstract
Re-branding of a business includes brand name changes, brand aesthetics changes (color palette, logo, etc.)
and changes in brand positioning. Researches show that the logo has a positive effect on the customer's
loyalty to the enterprise and this positive effe...
Loyality cards, which provide detailed information about the customer by gathering information about the customer and offering opportunities such as discount, money / point accumulation and winning awards, are one of the important tools to increase the number of loyal customers. In this study, the questionnaire was applied to 140 parents of a priva...
Amaç – Markalaşma çalışmaları günümüz rekabetçi ortamında işletmeleri farklılaştıran en önemli
unsur olarak görülmektedir. Markanın gözle görünür unsuru olan logo ve buna yönelik çalışmalar
da bu kapsamda ele alındığında markanın tercih edilmesi ve kalıcı olması noktasında oldukça
önemlidir. Süreçte pek çok işletme logo değişimleri yapmak suretiyle...
Tüm dünyada KOBİ’ler ülke ekonomilerinin bel kemiği olarak kabul edilmiştir. 1990’lı yıllardan sonra yaygınlaşan etkin devlet anlayışında da KOBİ’lere özel bir yer verilmekte ve KOBİ’ler hükümetlerce çeşitli yollarla desteklenmektedir. Türkiye’de KOBİ politikalarının uygulanmasında öncü kurum Küçük ve Orta Ölçekli İşletmeleri Geliştirme ve Destekle...
Sosyo-ekonomik olarak öncü sektörlerden olan otomobil sektöründe, zenginleştirilmiş ürün boyutunda yer alan garanti ve bakım, satış sonrası hizmetlerin etkin ve verimliliği açısından oldukça önemlidir. Bakım periyodlarının süresi markadan markaya değişebildiği gibi aynı markalar için ülkeden ülkeye göre de değişebilmektedir. Bu çalışma da farklı ma...
This chapter presents and discusses the validity of the hypothesis of the decline of the traditional marketing forms among millennials. Based on the literature analysis, the introduction deals with the theoretical aspects of marketing communication, both in its traditional and contemporary forms. The specific character of the Gen Y communication pa...
İnternet kullanımının artması ile gelişen sosyal medya, modern iletişim araçlarından birisi olarak KOBİ’ler için önemli fırsatlar ve tehditleri birlikte sunmakta olup sosyal medya yönetimi günümüzde tercihin ötesindedir. Sosyal medya araçları ve kullanıcı sayıları hızla artmaktadır ve iş dünyasının en kritik araçlarından birisidir. KOBİ’ler Ekonomi...
The purpose of this study is to explore the relationship between the perceived strategic value of e-commerce and e-commerce adoption among e-commerce adopter SMEs in Turkey. We used reliability and validity analyses, exploratory and confirmatory factor analyses and multiple regression analyses. Our sample consists of 577 SMEs in Turkey. We found th...
Questions
Question (1)
