Alexandra Rese

Verified

Alexandra verified their affiliation via an institutional email.

Learn more

Verified

Alexandra verified their affiliation via an institutional email.

Learn more

• Dr. phil., Dr. rer. pol. habil.
• Professor (Associate) at University of Bayreuth

This research explores the widely known gap between the attitudes on sustainability that consumers express and their subsequent behavior concerning the purchase of sustainable clothing. Given the increasing global mass production and consumption of clothes, the textile industry is taking action to achieve greater sustainability. Previous research h...

Online customer reviews (OCRs) are user-generated, semi-formal evaluations of products, services, or technol- ogies. They usually consist of a timestamp, a star rating, and, in many cases, a comment that reflects perceived strengths and weaknesses. OCRs are easily accessible in large numbers on the Internet – for example, through app stores, electr...

Chatbots in customer service often fail to meet customer expectations, largely because they are considered prone to comprehension errors. Service recovery can decisively restore perceived humanness and user satisfaction through perceived warmth and competence after a service failure. In this study, we investigate the effect of the chatbot’s gender...

Renting fashion using clothing box subscription is a growing trend in the textile industry. The element of surprise varies according to the box type chosen by the customer: the self-assembled or the curated surprise box. Our study focuses on the effects of consumer characteristics, box type and other attributes on the intention to subscribe. We col...

This paper employs the Jobs-to-be-done (JTBD) theory to investigate how the pandemic has changed, for the long term, customer behavior when visiting the city center and which “jobs to be done” (abbreviated: jobs) customers now pursue during their visits. Using a literature review, we identified several direct pandemic-induced changes in customer be...

While live streaming commerce enriches product presentation and expands the scope for interaction compared to traditional online shopping, this retailing approach often leads to spontaneous purchases. Hence, the hurdle for returns is comparatively low, and this is particularly the case with fashion items. We have identified eleven measures to avoid...

Purpose With the rise of cryptocurrency and its influence on the financial industry, this paper aims to explore cryptocurrency affordances that lead to approach–avoidance behavioral intentions for non-users (potential) and the intention to continue use for users (actual), drawing upon affordance theory and chasm theory. Design/methodology/approach...

The use of text-based chatbots offering individual support to customers has increased steadily in recent years. However, thus far, research has focused on comparing text-based chatbots with either each other or with humans, whilst the investigation of task-based dialogues has been scarce. This paper aims to identify the characteristics of dialogues...

This study examines the factors influencing blockchain’s adoption intention as a whole, relying on an organisational perspective and the Technology-Organisation-Environment Framework (TOE). To organise and investigate the factors and to study blockchain technology adoption intention, this research employs a mixed-methodology. After an extended lite...

Coworking spaces (CWS) are open creative labs that provide a community-like environment and the necessary surroundings for their users to build and maintain networks with different actors inside and outside the CWS. With a wide variety of knowledge and skills available in trusted surroundings as well as similar value orientations, coworkers enjoy f...

This paper investigates the success of sustainable product innovation in the textile, clothing, and leather industry. Basing on the typology of Medeiros et al. (2014) a literature review was conducted to update the critical success factors. To investigate the importance of the factors, this research made use of a mixed methodology. 1634 digital new...

Start-ups are an important source of novel knowledge and product ideas for incumbents. We investigate which search strategies are positively related to the successful search for start-ups. We identify search instruments and their various uses: intensive or broad; stand-alone or combinatory. Finding 11 search practices in the literature, we evaluate...

Coworking spaces (CWS) are open creative labs that provide a community-like environment and the necessary surroundings for their users to build and maintain networks with different actors inside and outside the CWS. With a wide variety of knowledge and skills available in trusted surroundings as well as similar value orientations, coworkers enjoy f...

Recommender systems have become an integral part of today’s ecommerce landscape and are no longer only deployed on websites but also increasingly serve as a basis for the delivery of personalized product recommendations in various communication channels. Within this paper, we present a brief overview of popular and commonly used recommender algorit...

Today, brick-and-mortar retailers with integrated online shops have many alternatives to increase their customers’ shopping satisfaction: They could invest in (for the retailers) new physical store technologies (e.g., beacons or magical mirrors if not implemented up to now), new online shop technologies (e.g., visual tagging or webcams), or in new...

Currently, online retailers evaluate whether chatbots—software programs that interact with users using natural languages—could improve their customers' satisfaction. In a retail context, chatbots allow humans to pose shopping-related questions and receive answers in natural language without waiting for a salesperson or using other automated communi...

Purpose Coworking spaces (CWS) are a globally increasing phenomenon of new shared work environments used by freelancers, entrepreneurs and small companies that often work in information technology and creative industries. The purpose of this study is to examine coworkers’ knowledge sharing (KS), focusing on attitude, behavior and individual creativ...

Der stationäre Modelhandel wird heute immer mehr durch das Internet herausgefordert. Insbesondere junge Kunden sind es gewohnt, mithilfe attraktiver neuer Technologien Mode in einem Online-Shop auszuwählen, mit Freunden zu besprechen, zu bestellen, zu Hause auszuprobieren und gegebenenfalls zurückzusenden. Für den stationären Handel stellt sich die...

Online retailers are permanently confronted with the question how to increase conversion rates of their shops (e.g., the percentage of visits that end with a purchase). Successful seem to be shops where landing pages arouse attention and interest as well as quickly to interesting offers. However, whereas many layout and navigation improvements soun...

This study answers the question of in which services and technologies should fast fashion retailers with physical stores invest. Fifteen improvement options were identified through a literature review, corporate practice and expert interviews. Then, a sample of 255 members of Generation Y evaluated and classified these options as attractive, indiff...

In the innovation process of firms, suppliers increasingly play a key role as external sources of ideas. Although the beneficial impact of supplier integration has been acknowledged, there is also evidence that not all such innovation efforts are successful, particularly regarding the identification of truly innovative solutions. Therefore, in rece...

Nowadays, many retailers use personalization in advertising to increase customers’ awareness and interest in their offers. Product recommendations are a common form of personalization used in various communication channels. However, previous studies have focussed on particular design aspects of product recommendations on a retailer's website, witho...

Situation faced: Digital technologies such as augmented/virtual reality, chatbots, image processing, messaging services, or speech recognition have the potential to fundamentally change ordering and delivery in online-fashion shops: Disrupting customer interaction formats like attended shopping, curated shopping, scanned shopping, or virtual fittin...

How do conversational user interfaces for online shops via messaging services and voice assistants influence customers’ satisfaction? Which use cases are attractive from a customer’s view point? Which use cases are must-be and for which customer segments? The answer to these questions is looked for in this paper. A Segmented Kano perspective is use...

Augmented reality (AR) tools are poised to have great potential for organizations when it comes to complex processes in the field of industrial applications – like construction or maintenance in the automotive industry. The human-centred technology displays context-specific 3-D information in a real environment related to a specific targeted object...

Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs – so-called apps – are installed on the consumer's own device for th...

Although online stores extend the traditional offer of the brick and mortar ones, the limited possibilities to virtually try the product before the effective buying makes the online purchase decision a complex process for consumers. Therefore, online retailers face new challenges for supporting consumers consisting of the introduction of advanced t...

Fabrication Laboratories ("Fab Labs") are open workspaces that allow consumers shared do-it-yourself (“DIY”) access to latest digital technologies in a community of like-minded people. Tools like, e.g. laser cutters, milling machines, sign cutters, 3D printers, are available for everyone to design, model, fabricate, test, or debug no longer availab...

Open innovation and the use of suppliers and start-ups as external idea sources have become increasingly important in the automotive industry. Since the purchasing function in a company has correspondingly become more strategic, scholars have taken the role of procurement in innovation more intensely into account. This study examines procurement’s...

Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in th...

Increasingly, brick and mortar retailers compete with their counterparts by enriching the point of sale through technological innovations that make use of customer-owned mobile devices. So, for example, IKEA, the world's largest furniture retailer, has introduced an interactive mobile app that provides the customer with additional insights in a per...

Increasingly, brick and mortar retailers compete with their counterparts by enriching the point of sale through technological innovations that make use of customer-owned mobile devices. So, for example, IKEA, the world's largest furniture retailer, has introduced an interactive mobile app that provides the customer with additional insights in a per...

The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that so...

Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments. This study investigates internal and external sources o...

Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effe...

Der nachfolgende Beitrag untersucht, inwieweit Netzwerke aus der hochinnovativen Energiebranche in der geografischen Nähe von Forschungseinrichtungen auftreten. Ausgehend von Erkenntnissen aus der Clustertheorie wird zunächst die Bedeutung der geografischen Nähe in Clustern sowie die Rolle von Forschungseinrichtungen (Universitäten und Forschungsin...

Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovati...

Based on the conceptual framework developed in the previous chapter, this chapter presents empirical findings regarding the role and relevance of transformational leaders like “promotors” and “champions” in innovation networks, and their effect on innovation success. Section 2.1 gives an introduction to state-of-the-art innovation network research,...

Because firms today operate in increasingly turbulent and complex environments, they need to be more proactive and innovative. Networks are gaining in importance, especially for small and medium enterprises with limited resources as R&D cooperations or cooperations along the value chain seem to be the only way to succeed with technologically challe...

Technical and market uncertainties are significant challenges for R&D management. Especially, in the case of New Product Development (NPD), investment decisions have to be made under uncertainty due to unknown costs and returns which arise from project complexity and duration. The framework of real options has been proposed for a better understandi...

New product development (NPD) nowadays often relies on team-based structures with cross-functional teams. This organization form can increase NPD performance by an early integration of different point of views but – at the same time – can be assumed to deteriorate the performance by provoking conflicts within and between teams. Drawing upon a sampl...

Formal management processes for new product development (NPD) make use of multi-functional integration with cross-functional team meetings at socalled communication points. These meetings are of different type and reach from information exchange up to choice decisions or “sign offs” of concepts, products, or production processes. For the outcome of...

Thesis (doctoral) - Univ., Karlsruhe, 2003.

Der Neuaufbau einer Unternehmensorganisation und das Entstehen neuer Unternehmensstrukturen sind bisher wenig erforscht. Auch die Frage, welche Rolle der Unternehmensgründer und seine organisatorischen Vorstellungen in diesem Zusammenhang spielen, ist ungeklärt. Aus den relevanten Theoriesträngen der Gründungsforschung sowie der Organisationstheor...