Alexandra Jurcoane

Bread is, in fact, the only food known everywhere around the world, from the most developed to the most primitive cultures, and it is on the tables of everybody one way or another. Consumer perceptions and behavior regarding this staple food are very important for the industrial bakery sector. This chapter describes statistical data on worldwide an...

Bread is in fact the only food known everywhere around the world, from the most developed to the most primitive cultures, and it is on the tables of everybody one way or another. Consumer perceptions and behavior regarding this staple food is very important for industrial bakery sector. This chapter is describing statistical data on worldwide and E...

Data collected in recent years has shown an enormous growth in overall consumer health consciousness. Nowadays the food industry is facing a new profile of consumers, and these consumers are demanding healthier options. Packaging claims are considered to have an influence on consumer purchase decisions for food products. In our research we included...

Introduction Data collected in recent years has shown an enormous growth in overall consumer health consciousness. Nowadays the food industry is facing a new profile of consumers, and these consumers are demanding healthier options. Packaging claims are considered to have an influence on consumer purchase decisions for food products. he first part...

Introduction: Berry-based products could be obtained using new sustainable technologies which are less harmful for the nutritional content of raw material and at the same time could be more attractive for the conscious people. In this regard, the purpose of this research was to gain in-depth analysis the factors that influence the consumer choices...

Berry-based products that have beneficial effects on consumer health are competitive on the market only if consumers understand the benefits of such products. The purpose of this research was to gain in-depth analysis the factors that influence the consumer choices and behaviour towards berry based food products in three different countries, from e...

This paper is a product of a doctoral thesis on developing oat-based functional products in correlation with consumer perception of health risks, funded by POSDRU project 107/1.5/S/76888. The analysis of the recent literature revealed a massive interest in oat-based functional products and that technological improvements were made to develop more s...

In recent years, several food technologies emerged giving rise to new products on the market. These so called novel foods are based on sound scientific research, but their success on the market depends on how they are perceived by the actors in the food supply chain, and especially by consumers. Thus, the aim of this chapter is to provide of review...

This paper is a product of a research national project that is examining the food consumer behaviour by analysing the drivers for organic food consumption in Romania in order to develop marketing strategies useful to key players in the organic food market. The analysis of the existing literature review in this paper reveals a changing food culture...

Prezentare orala - rezultate ale proiectului CONSUMECO