Alexandra Ďurovová- University of Ss. Cyril and Methodius in Trnava
Alexandra Ďurovová
- University of Ss. Cyril and Methodius in Trnava
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Introduction
Current institution
Publications
Publications (2)
The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services provided and are willing to pay a premium on the basis of the level of quality indicated by these labels. This paper’s main goal is to highlight th...
