Alexandra Barrueta

Alexandra Barrueta
The University of Manchester · Manchester Business School (MBS)

PhD Business and Management -current

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2
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Publications

Publications (2)
Thesis
Full-text available
In the ever growing and shifting field of CSR there is a strong sentiment that one group of employees remains undervalued and therefore understudied: "Blue-collar employees". In this case study analysis we attempt to identify whether motivation amongst blue-collar employees functions in much the same way as it does with the more broadly studied whi...
Article
Full-text available
Social media has become a key element of communication often central to processes of social construction and reconstruction, constituting new realities. This holds equallytrue for the field of corporate responsibility (CR) communication. A conceptual cornerstone of this field are Morsing and Schultz’s (2006) CR communication strategies. However, th...

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