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Alexander Piazza

Alexander Piazza
Hochschule Ansbach - University of Applied Sciences · Department of Business Administration

Dr.

About

22
Publications
4,856
Reads
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49
Citations
Citations since 2016
13 Research Items
45 Citations
20162017201820192020202120220246810
20162017201820192020202120220246810
20162017201820192020202120220246810
20162017201820192020202120220246810
Additional affiliations
January 2021 - present
Hochschule Ansbach - University of Applied Sciences
Position
  • Professor
Description
  • Professor for digital communication and applied artificial intelligence
March 2011 - December 2017
Friedrich-Alexander-University of Erlangen-Nürnberg
Position
  • Research Assistant
Description
  • Research on the predictive performance of consumer and product attributes derived from Big Data sources to determine fashion product preferences of individual consumers.
March 2011 - December 2017
adidas
Position
  • PhD Student
Description
  • Design and evaluation of novel analytics approaches to leverage digital data sources for generating actionable insights about consumers, markets, and products.

Publications

Publications (22)
Conference Paper
Full-text available
Digital ownership has gained attraction as a prospective domain for research and development of emerging technologies in recent years. A significant number of solutions, primarily blockchain-powered systems for digital ownership, have been developed and published aiming for widespread usage. However, the approach still appears uncommon to both digi...
Chapter
Kundenfeedback im Online-Handel in Form von Produktrezensionen liefern wichtige Informationen über die Kundenwahrnehmung von Produkten. So beschreiben sie verwendete Materialien, Farben, die Passform, das Design und den Anwendungszweck eines Produkts. Das Kundenfeedback liegt hier in unstrukturierter Textform vor, weshalb zur Verarbeitung Ansätze a...
Article
Im Online-Handel werden durch Interaktionen von Kunden mit den Web-Plattformen enorme Datenmengen generiert. So zählt Kundenfeedback in Form von Produktrezensionen zu den unstrukturierten Daten, für deren Verarbeitung Ansätze aus dem Gebiet der Computerlinguistik und des maschinellen Lernens benötigt werden. Als Alternative zu den klassischen Ansät...
Chapter
Full-text available
The interdisciplinary research of neuromarketing shows that the conscious and rational consumer is only an illusion, whereas emotions have a significant influence on consumer behavior. Therefore, this study examines the effect of emotionalized e-com pages on visitors’ emotions as well as on their behavioral intention in hedonic situations. Three la...
Conference Paper
The performance of companies depends on the ability to leverage data to create insights and to target consumers with personalized messages Like marketing content or product offerings. One key element for personalized targeting are expressive user profiles, which are the basis for predictive models to estimate individual consumers’ preferences. Trad...
Conference Paper
There are many platforms on the market that support researchers and practitioners to create surveys and market studies. Nevertheless, nearly all of them focus on providing answers to textual questions. In contrast to existing systems this paper presents the concept, prototype, and evaluation of a new mobile platform for quantitative research strict...
Conference Paper
Emotions have a significant impact on the purchasing process. Due to novel affective computing approaches, affective information of users can be acquired in implicit and therefore non-intrusive manner. Recent research in the field of recommender systems indicates that the incorporation of affective user information in the prediction model has a pos...
Conference Paper
Full-text available
Social networks have been applied in football, or football match analysis to analyze the passing distributions between teams. However, analysis has been mostly done on a manually collected data by considering the widely adopted network metrics such as betweenness and closeness centrality. In this paper, we use professional tracking event data provi...
Conference Paper
Full-text available
Fashion product consumer are faced with large and fast changing product offerings. The fashion purchase decision process is complex, as the consumer has to consider various inuencing factors like current fashion trends, what fashion products fit to their personality, and what products fit to their physical appearance like hair colors or body measur...
Conference Paper
In this paper, we explore the discriminability of psychometrics derived from an automated linguistic analysis within a business setting. To this end, a commercial natural language processing application is used to analyse messages posted to the Enterprise Social Network (ESN) of an Australian professional services firm. Comparing the psychometrics...
Conference Paper
Full-text available
Aufgrund neuartiger Techniken aus dem Bereich der Computergrafik ist es möglich, realitätsnahe computergenerierte Abbildungen von Produkten zu erstellen. Unternehmen aus unterschiedlichen Industrien beginnen derartige Bilder für Produktkataloge, Webseiten oder digitale Dienstleistungen zu nutzen. Die Verwendung im der Bekleidungsbranche ist dabei v...
Article
Full-text available
Consumers are overwhelmed with products in retail and online environments. Research shows that this choice-overload often leads to consumer dissatisfaction. As a consequence, assistive consumer technologies are needed to support decision making. Taking the fashion industry as an example, a common approach is to offer online services or self-service...
Chapter
The chapter presents a process for sentiment classification of product review data. Our dataset consists of reviews on six categories of products from amazon.com. We use the star review system to determine whether the review is positive or negative. Emoticons substitution, tokenization, stopwords removal, and text normalization are applied, feature...
Conference Paper
The overall aim of this paper is to show a practical application example of data integration and data mining in marketing within a real-world data set from the automotive industry. In this context, the underlying assumption is that the more relevant data predictive models are provided, the better the accuracy of the predictions and thus, the better...
Conference Paper
Web 2.0 platforms give people more power over the way they share information and exchange opinions. The increase in social interactivity leads to the emerging of self-organized communities where members form their opinions via social swarming. This paper introduces a new approach which enables predicting and explaining the process of collective opi...
Article
Visualization of pathological contact between cranial nerves and vascular structures at the surface of the brainstem is important for diagnosis and treatment of neurovascular compression (NVC) syndromes. We developed a method for improved visualization of this abnormality. Distance fields were computed using preoperative MRI scans of individuals wi...
Conference Paper
Full-text available
Neurovascular compression syndromes are caused by a path- ological contact between cranial nerves and vascular structures at the surface of the brainstem. Aiming at improved pre-operative analysis of the target structures, we propose calculating distance flelds to provide quantitative information of the important nerve-vessel contacts. Further- mor...

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