Alex Mcdowell

Alex Mcdowell
University of Southern California | USC · Department of Interactive Media


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Alex McDowell currently works at the Media Arts + Practice division, School of Cinematic Arts, University of Southern California. Alex conducts collaborative research in design practice for narrative media and cross-disciplinary storytelling platforms with applications for Social Stratification, Visual Sociology and Communication and Media. The World Building Media Lab’s most recent publication is 'World Building and the Future of Media: A Case Study-Makoko 2036.'


Publications (4)
Full-text available
Design and Futures is a major collection of essays, manifestos, interviews and peer-reviewed articles, edited by Stuart Candy (Carnegie Mellon University) and Cher Potter (Victoria and Albert Museum), documenting 'design futures' discourse and practice around the world. First published as back-to-back volumes in the open access Journal of Futures S...
World building exists at the intersection of design, technology, and storytelling. In its ability to enable and conjure deeply considered holistic worlds, it represents the foundational narrative and design practice for transmedia, spherical storytelling, and the post-cinematic. World building takes a lateral anthropological stance, borrowing speci...
Film production requires world building: the power to visualise and bring to life narrative through a film's total environment. This is often entirely speculative, imagining alternative or future worlds. Here, Alex McDowell, acclaimed British production designer, producer and Professor at the University of Southern California (USC) describes his wo...