Alex Capatina

Alex Capatina
Universitatea Dunarea de Jos Galati | UGAL · Department of Business Administration

Professor, PhD

About

119
Publications
61,306
Reads
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494
Citations
Introduction
Additional affiliations
July 2016 - July 2016
EASME
Position
  • Business Coach
Description
  • Selection of potential partners and clients in Romania for ACTISA (www.actisa.net), as well as the co-creation of knowledge with ACTISA's manager, regarding the business plan for software TADIL, DITEL and VVOS.
April 2016 - April 2016
Université Grenoble Alpes
Position
  • Lecturer
Description
  • Lectures on Web Marketing Coordination of Grenoble Digital Marketing Bootcamp - powered by Simbound Content Marketing Simulation (www.simbound.com)
February 2016 - present
Universitatea Dunarea de Jos Galati
Position
  • Professor
Description
  • Lectures on CRM, Business Intelligence, Business Simulations, Digital Marketing

Publications

Publications (119)
Article
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Business and transit tourism are representative of the Galati-Brăila conurbation. Its favorable geographical location, at the eastern border of Romania and the EU, and its natural and cultural tourist potential are the main assets towards tourism development. Therefore, future tourist facilities developed by public authorities or private investors...
Article
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The purpose of this paper is to analyze the causality between eight purposefully selected variables and the economic growth in two countries (Senegal and Jordan) and to assess the relationship of these variables for the period 1990 to 2020. A time-series econometric technique (Granger causality) has been applied to test the hypothesis of the econom...
Article
Full-text available
Purpose Given the nature of corona chaos, tech startups confront strategic disorientation; therefore, this study aims to constructively engage with the theory development process in the area of management decision, adopt causal complexity with a configurational approach of McKinsey's 5R paradigm and the Newtonian gravitational field. Design/method...
Conference Paper
We live in an increasingly globalized world where intercultural interactions are increasingly present both in everyday life and within organizations. For many years, sport has become a symbol for what multiculturalism means. Sport is a global phenomenon, put into action by individuals from all over the world and watched everywhere. This article aim...
Article
The development of artificial intelligence (AI) technologies is proceeding fast across many fields. Based on a deep learning approach, we propose a prototype of an on-site customer profiling and hyper-personalization system (OSCPHPS) targeted at marketing professionals. We propose an AI platform to create customer profiles during their physical pre...
Article
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This paper examined online sentiment, key themes and patterns evident in social media activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective on social media user-generated-content (UGC) to better understand the topic of digital entrepreneurship. Global data consisting of 31,017 publicly available UGC which...
Article
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Understanding museum visitors’ behavioral patterns may help in predicting their number of visits. The aim of the research is to identify the trend models associated with the number of visitors, in 2012-2019, in 2 national museums in the top of the most visited museums in Romania: the National Museum of Natural History “Grigore Antipa” in Bucharest...
Article
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The Internet of Things (IoT) is a shift towards a digitally enriched environment that connects smart objects and users, aiming to provide merchants with innovative ways to communicate with customers. Therefore, the aim of this research was to identify the Romanian consumer′s openness to technological autonomy and the degree of acceptance of IoT ser...
Article
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From a microeconomic perspective, if we refer to a company as an economic agent, its organizational resilience/flexibility, in the unprecedented global economic context generated by COVID-19, is in the limelight, given that a resilient company would design and implement effective actions in order to increase the probability of its own survival. Ass...
Article
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Employing both a correlational and a configurational framework, this study proposes that engagement in business simulations, working environment culture, and acquired knowledge on business simulations are forerunners of sustainable knowledge transfer from business schools to organizations through business simulations training. Using a sample of 120...
Article
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This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a quantitative research. The sample used in the research cons...
Article
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Over recent decades, the internet has emerged as a widely used e-commerce tool for information searching and decision-making concerning consumer goods and services. With regard to B2C consumers, greater access to information has generated significant competitive advantage for firms that operate in the global marketplace. Recognising the knowledge-i...
Article
Full-text available
In an increasingly globalized world, sport has become a promoter of multiculturalism and sports teams can be considered true multinational organizations. In such a world, the concept of cultural intelligence is gaining increasing interest because it explains why individuals may or may not adapt to a new cultural context. Cultural intelligence is a...
Article
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The increasing interest in Artificial Intelligence’s impact on Social Media Marketing creates huge opportunities for software providers, whose innovative technologies would be broadly implemented by marketers. This article outlines the results of an exploratory research focused on 100 Social Media Marketing experts (digital agencies’ owners, market...
Article
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International projects are considered high risk level projects and this characteristic is known to be a significant obstacle to project success. Applying the appropriate risk management methodology often depends on correctly identifying and understanding the risk factors, which can be understood as barriers to effective risk management. Research on...
Conference Paper
Full-text available
The last years have been marked by the attempts to approach the management discipline from a new, innovative perspective, in accordance with the present times, marked by complex challenges and highly increased competition. Given the importance and impact of scientific advances and also the explosion of research in the field of neuroscience, managem...
Article
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This study proposes a competitive intelligence connectivist Massive Open Online Course (CI cMOOC) proof of concept and highlights the interactions among content, context and community to explore relevance in CI cMOOC behavior. The CI cMOOC proof of concept was empirically tested with an online purposive sampling to target a qualified audience of si...
Article
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Tracking meaningful insights about companies’ exposures to high risk of failure in competitive markets, intelligence studies in business should listen to practitioners’ signals and act in providing decision making support to systematic scanning for valuable information. In order to gain robustness in confronting unexpected events in real markets, c...
Article
Full-text available
Over recent decades, the internet has emerged as a widely-used e-commerce tool for information searching and decision-making concerning consumer goods and services. Taking into account B2C consumers, greater access to information has generated significant competitive advantage for the firms that operate in the global marketplace. Recognizing the kn...
Article
Full-text available
Providing consumers with unique experiences and immersing them in original contexts are the goals of web entrepreneurs. Researchers and web entrepreneurs have expressed a particular interest in the online customer experience, agreeing on its importance in creating satisfaction, revisiting intention, e-trust and e-loyalty. This paper explores custom...
Article
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The article focuses on worldwide freelancers’ stories as explanatory resources in understanding their reasons to embrace or not an entrepreneurial career in the future. It draws upon a qualitative study related on the motivations, benefits and risks of moving from freelancing to an entrepreneurial career, where participants to the survey freely exp...
Conference Paper
Full-text available
The purpose of this paper is to identify the most influential predictors of Emotional Intelligence skills, in the case of 20 Business Innovation coaches, on the co-creation of knowledge through coaching services delivered to innovative start-ups from Europe, funded through SME Instrument. We considered the Emotional Intelligence skills (Self-awaren...
Article
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The fragmentation of the Agricultural Real Estate in Romania, which is due to the lack of vision regarding the retrocession of the land and to the ineffective measures for reparcelling farmland, manifests by the existence of a record number of about 3422 million farms in Romania, of which about 92% have a utilized agricultural area (UAA) below 5 ha...
Article
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Although active learning in practice enterprises is a well-known and widely used instructional method for entrepreneurial skills development, it remains a challenging issue to analyse how students immersed in practice enterprise learning journey developed their hard and soft skills and become interested in applying to start-up funding programmes. I...
Chapter
Based on various granular attempts to recognise the multidimensional nature of sustainability, this chapter argues that green intellectual capital (GIC) becomes crucial for capitalizing upon the valuable interactions within a virtual space. Although emerging IC management literature highlights a wide range of scenarios of structuring knowledge over...
Chapter
This chapter proposes a specific learning system and a combined method to devise the learning analytics component as an envisioned solution to inform the development of other digital learning resources which are built for meeting specific, predefined learning objectives. The authors acknowledge the critical challenges of distinguishing between deci...
Article
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Entrepreneurship starts to become a challenging option among freelancers worldwide. However, the low rate of entrepreneurship as a career choice among freelancers is due to peculiar factors. Turning freelance activities in sustainable businesses are considered a smart career pathway by many scholars and freelance practitioners. This article aims at...
Article
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The study presents findings from thirty cases of organic product European retailers and identifies the potential enablers of collaborative network development on this food industry niche market and the barriers that currently restrict its adoption at a large scale. In the present paper, using fsQCA, we examine how competitors' perceive the usefulne...
Article
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This study examines how user-generated content on social media can act as a marketing research instrument in identifying consumer behaviour. The analysis was performed on a sample of 900 Instagram images containing the hashtag #thegoodlife and labeled the digital photos using a machine learning algorithm. The results highlight the visual representa...
Conference Paper
Full-text available
The increasing interest in Artificial Intelligence (AI)’s impact on Social Media Marketing (SMM) creates new opportunities to be captured by software developers. Marketers become aware of AI powerful tools role in leveraging competitive advantage in social media campaigns. This study aims to test correlations between the experience in the field of...
Conference Paper
Providing consumer with unique experiences and immersing them in original contexts are the goals that web entrepreneurs aims to achieve. Researchers and web entrepreneurs have been expressed a particular interest in the online customer experience and have agreed on its importance in producing outcomes of satisfaction, revisit intention, e-trust and...
Chapter
Full-text available
It is unclear how the Romanian organizations from both private and public sector are addressing the strategic changes that occur after implementation of PM software. In order to achieve the best results in the context of integrating PM software, their management teams must design tailored strategic maps, outlining the organizational drivers and bar...
Article
Social media play a crucial role in the tourism industry. Tourists engage with social networking sites to make informed decisions about their travels and share their experiences of accommodation brands with friends. This research explores causal configurations of factors that enable accommodation brands to succeed in online social networks. In this...
Conference Paper
Full-text available
The body of knowledge related to the impact of IT on project management (PM) acknowledges the driving and restraining forces for PM software implementation. However, the peculiarities of such kind of approach have received little research attention at the level of Romanian public institutions. This paper addresses this research gap in the attempt t...
Article
The use of serious games to improve collaborative skill transfer and retention has received considerable attention from scholars, web marketing practitioners and business consultants. Team rankings and learning progress in game learning analytics, however, have yet to be empirically examined. Using fuzzy-set qualitative comparative analysis to stud...
Article
Full-text available
The body of knowledge related to the impact of IT on project management (PM) acknowledges the driving and restraining forces for PM software implementation. However, the peculiarities of such kind of approach have received little research attention at the level of Romanian public institutions. This paper addresses this research gap in the attempt t...
Article
Full-text available
The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, condu...
Chapter
Luxury marketing has gone through some major changes over the past couple of decades. The power is moving away from luxury firms to luxury consumers, who are playing a more significant role than ever before. These challenges in global markets have sparked a growing interest by practitioners and academics in the content marketing and in the metrics...
Article
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Destination competitiveness is a growing interest area in tourism and plays a role in a destination's image and therefore its performance. Visual Online Learning Materials (VOLM) can contribute to the competitiveness of emerging tourist destinations as long as they can convey emotion, feelings and information. VOLM can also contribute to skills dev...
Conference Paper
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The experiential learning approach in higher education enables the effectiveness of courses and is particularly important for having a positive influence on students� engagement in the learning process. This is because it is the learning experience that students tend to assimilate in their quest to develop their knowledge-base. In order to find out...
Article
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In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external factors may cause fluctuations in sustainable marketin...
Conference Paper
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Collaborative approach to capitalize on organizational capabilities makes sense of leadership branding awareness by coordinating their deployment through the processes of fitting organizational landscape to targeted outcome. The common fault of strategic leadership misalignment resides on scarce propensity to pooling capabilities. This study highli...
Article
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This article presents an original conceptual framework for the strategic management of intellectual capital assets in software development companies. The framework is based on Lewin's Force Field Analysis. The framework makes it possible to assess software company managers’ opinions regarding the way driving and restraining forces affect the pillar...
Book
Full-text available
http://www.igi-global.com/book/key-challenges-opportunities-web-entrepreneurship/175854
Chapter
Full-text available
Extracting, use and reuse of knowledge from academic specific environment (embedded knowledge of interactional processes as intangible asset) is becoming a challenge for actionable knowledge initiatives to enhance academic expertise based on educational technology. This chapter addresses a web entrepreneurial initiative concretized in a knowledge h...
Article
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In the global campus, Virtual Realities not only produce student-generated information and ideas, but they improve collaboration within and between the triple helix components: academic staff, students and employers. Using virtual reality (VR) technology, students will be able to be more prepared when they hit the real economy. Since technology is...
Article
Given the importance of e-HCM (electronic human capital management) systems' implementation for leveraging organizational agility, we conducted a qualitative research at the level of six organizations from private sector (commerce and services) and three organizations from public administration in order to emphasize the gaps between the perceptions...
Article
Online reputation management plays a significant role in tourism industry, as tourists are more and more interested to express their opinions about their experiences with their circles of friends. The rise of pure players such as Booking.com, TripAdvisor, Travelocity, as well as the connection of hotels’ clients on social mention websites make the...
Article
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Diversification of energy supplies is one of the main priorities of the energy policy of the developed countries. The major objective of this research is the model for predicting the economic impact of renewable energy using artificial intelligence techniques. This has been achieved by using the neural networks for the various issues related to ren...
Article
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Although the concept of open innovation has become widely discussed by scholars and practitioners, few cross-cultural studies focus on the assessment of companies’ behaviours towards “not invented here” and “not sold here” syndromes. The purpose of this paper is to investigate the profiles of Japanese and Romanian companies operating in two fields,...
Conference Paper
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Tracking up to date knowledge insights, this research explores untrained practices of experiential learning within a Web Marketing community of users (Grenoble Digital Marketing Bootcamp) in order to discover new perceived benefits of the simulation and gamification. Mobilising Web Marketing techniques to support and guide students’ interest throug...
Conference Paper
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Tracking the experiences acquired in a European project called “SIMPRACT - Transition from school to active life through internships and the creation of simulated enterprises”, this articles aims at exploring students’ perception regarding the advantages of active learning in a virtual business environment, respectively on the benefits related to t...
Article
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This paper highlights the original contribution of genetic algorithms to marketing research techniques, by means of the design and development of a marketing decision making tool based on aggregated mathematic models that lead to the maximizing of a company's profit or market share by using genetic algorithms. The mathematical pattern developed enc...