Aleksandra Majdarević

Aleksandra Majdarević
FEFA

About

10
Publications
1,490
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3
Citations
Citations since 2016
6 Research Items
3 Citations
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Publications

Publications (10)
Article
Full-text available
Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly called 'stealing the effects of someone else's sponsorship'. Ambush marketing has become a global phen...
Article
Full-text available
Cite as: Starčević, S., Majdarević, A.; Marinković, E. (2018). "Primena strategije marketinga iz zasede". Anali ekonomskog fakulteta u Subotici, Vol. 54, No. 40: 49-65, Сажетак: Маркетинг из заседе представља покушај компаније да оствари корист на основу популарности и репутације одређеног јавног догађаја, тако што ће привући пажњу пратилаца догађ...
Chapter
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Abstract: Due to the high level of competition between tourist destinations on a global level, the application of the brand personality concept is gaining in importance, in order to create unique destination-related associations. This paper explains the meaning of the psychological-marketing concept of destination brand personality, shows the relat...
Chapter
Full-text available
Abstract: Due to the high level of competition between tourist destinations on a global level, the application of the brand personality concept is gaining in importance, in order to create unique destination-related associations. This paper explains the meaning of the psychological-marketing concept of destination brand personality, shows the relat...
Chapter
Full-text available
Abstract: In this paper, the authors analyze the impact of specific determinants on the competitiveness of Serbian tourism itself and in the relation to the Balkans and Eastern Europe countires. This research aims to emphasize the importance of a comprehensive approach to improving Serbia's competitiveness overally as well as the competetivness of...
Chapter
Full-text available
Sažetak: Rad se bavi analizom specifičnih determinanti i njihovim uticajem na konkurentnost turizma Srbije pojedinačno i u odnosu na zemlje Balkana i Istočne Evrope. Istraživanje ove teme ima za cilj naglašavanje važnosti najšireg pristupa unapređenju sveobuhvatne konkurentnosti Srbije, kao i Srbije kao turističke destinacije. Cilj rada je, između...
Article
Full-text available
The aim of this paper is to define how the City of Niš (the birthplace of the Roman Emperor Constantine the Great) plans to prepare for the celebration of the 1700 th anniversary of the Edict of Milan. This will be a great test of efficiency for the public policy. This paper will try to detect media frameworks through which the importance of certai...
Article
Full-text available
The goal of this paper is to determine the role of environmental communication in linking the initiator of the project of sustainable development and other subjects in the society, which can lead to organizational change towards sustainable development. The project “Artificial Spawning of the Danube Salmon in the Interest of Enhancing the Wildlife...

Network

Cited By
    • University of Novi Sad, Faculty of Economics in Subotica
    • Faculty of Law, Security and Management "Constantine the Great", Nis, Faculty of Sports Union-Nikola Tesla University, Belgrade
    • University of Novi Sad, Faculty of Economics in Subotica