Albert Adjei Anani-Bossman

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• De Litt et Phil
• Senior Lecturer at UniMAC-GIJ

This study examines sustainability communication practices in Ghanaian organizations and proposes a framework for effective sustainability communication in Ghana. The approach included a qualitative analysis of interviews with 15 participants from selected industries to ensure a thorough understanding of the issue. The study identified several crit...

Sustainability marketing in emerging economies is crucial in addressing global environmental issues while promoting economic growth. This chapter synthesizes key insights from the volume stressing the integration of global standards with local contexts through frameworks such as the TRACER model, institutional theory, and circular economy principle...

This introductory chapter explores sustainability marketing in emerging economies. It discusses the role of sustainability marketing in addressing environmental, social, and economic challenges. It examines how businesses can develop long-term societal value while balancing economic growth with environmental responsibility. Key areas such as the Un...

The COVID-19 epidemic prompted several organizations to make adjustments in order to handle economic and operational difficulties. Knowledge of how organizations use communication to drive changes and ensure employee commitment to the organization is essential. By integrating literature from symmetrical internal communication, organizational change...

Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and communication management industry in Ghana. It foc...

Participatory communication has become a buzzword in the field of communication and development for decades. It focuses on the involvement of communities at various stages of project development. The local government statutes in Ghana require the active participation of community members in any project, especially projects that affect their well-be...

The focus of this chapter is to discuss the future of public relations in Africa and the responsibilities of both practitioners and academics in contributing to the growth of scholarship and practice. The chapter discusses two key questions: Is there a future for public relations in Africa? and if there is, what should the future of public relation...

The higher education landscape has become competitive globally due to increasing competition, rising costs and budget cuts, skepticism, and a constantly evolving media landscape. The situation is no different in Africa, where higher education institutions (HEIs) compete on all fronts. This has resulted in HEIs seeking ways to communicate their stor...

Public relations (PR) has been practiced actively in Africa for over half a century and continues to develop thanks to globalization and digital evolution. Regardless, scholarship on the nature of growth is limited. In the last two decades, African PR scholars, mainly from South Africa, have attempted to address this worrying trend by projecting th...

Globally, the body of knowledge in public relations practice is more than half-century old. Since the 1970s, when the first conceptual attempts at theory-building began, the corpus of knowledge in public relations has evolved, establishing itself as a profession and as a management function (Sriramesh, 2004). The onset of globalization and the evol...

This chapter explores the implications of the Fourth Industrial Revolution (4IR) powered by Artificial Intelligence (AI) on public relations practice in Africa. In the past two decades, technological evolution has transformed the business world and society, and the public relations profession is no exception. The adoption of new digital communicati...

Evaluation is generally regarded as fundamental to the success of public relations. It forms the basis on which practitioners determine how their activities contribute to achieving the organizational strategy. The last half-century has seen the subject being debated by both academics and professionals with seemingly no end in sight. Research has co...

The advent of social and digital media has influenced businesses and professions, including public relations. Research on how social media influences public relations practice abounds; however, these studies have mostly focused on the West, with Africa grossly underrepresented. The present study, therefore, sought to add to the limited literature o...

The importance of research by public relations practitioners has been highlighted by leading scholarsin most developed countries. However, studies show that the use of research by practitionersis more talked about than actually done. In Ghana, little is known about how practitioners useresearch. This paper therefore attempts to add to the limited l...

The article analyses the perceived impact of globalisation on public relations practice in Ghana byexamining how Ghanaian PR practitioners are utilising the opportunities that globalisation offerswhile dealing with the challenges it brings. The qualitative interview technique was used to interviewa total of five (5) PR practitioners from the non-ba...

The current study explores models of public relations (PR) that inform PR practice in Ghana. The paucity of knowledge and understanding about PR practice in Ghana means that Ghana, and Africa in general, cannot fully contribute to the development of global theory of PR practice. The research was conducted by means of a literature review of PR model...

The research examines the perspectives of Ghanaian public relations and marketing professionals on the relationship between respective professions. Several academic studies were conducted in the 1980s and 1990s to address the apparent friction or turf war between public relations and marketing. The discussion centered on whether public relations sh...

Purpose Much of public relations scholarship in the last three decades has been dominated by discussions about best practices. Theories developed over the years have often been based on western practices with little focus on emerging economies such as Africa. The growing call for a shift to a new system, especially from a non-western perspective ha...

This article reports on a study that examined the nature of public relations (PR) management in Ghanaian higher education institutions (HEIs), specifically public and private universities. The study aimed to determine the degree to which PR practitioners in Ghanaian HEIs practise excellent PR. The study adopted a qualitative approach in gathering d...

This final chapter summarizes the key issues discussed in this book and offers important conclusions and recommendations. The chapter reiterates that marketing communication is an important function in every entity and as such must be managed carefully. It highlights why firms in emerging economies must pay attention to the nuances in the context t...

The practice of marketing communications in smaller firms in Ghana has received mixed feelings among staff and clients alike. This chapter investigates the perceptions and opinions of staff and customers on marketing communication strategies and practices employed by the selected Rural and Community Banks (RCBs) in Ghana. A multi-stage sampling tec...

The discussion on the role and influence of public relations within the integrated marketing communication (IMC) structure has been deliberated on for years without a firm conclusion. This is particularly given the fear that integrated communication will lead to a domination of public relations (PR) by marketing with public relations performing a m...

In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer value creation and profitability is integral for firm survival and growth.

This chapter sets the scene for this volume by discussing foundational issues of marketing communications. The chapter provides an introduction to all the issues in this book and highlights what readers should expect. The introductory chapter highlights the importance of understanding the emerging economies (EEs) context within the broader marketin...

Public relations is essential in helping to develop, shape, maintain and manage relationships between an organisation and its publics. However, for that to occur PR must play a strategic/managerial role. It is only when the practitioner is involved in strategic management and engages in managerial activities, can PR really excel and add real value...

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies,...

The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR i...

The study examines the role of public relations in building and maintaining corporate reputation in Ghana. Corporate reputation is largely regarded as the most important, albeit, intangible asset of an organisation. The paucity of research in a developing country such as Ghana makes this research even more essential. PR practitioners from selected...

Purpose The goal of the study is to develop an integrated, non-sequential framework for excellent public relations management for the financial services sector in Ghana. The study empirically analyzes how PR is conceptualized and practiced in relation to the purpose (models) and roles (activities). Design/methodology/approach The study adopted the...

This study explores the place of crisis communication in Ghana's financial sector. It identifies and analyzes the various approaches that practitioners adopted to save the country from the brink of disaster a few years ago. In-depth interviews with eight public relations consultants and evidence from literature show stakeholders' dissatisfaction wi...

The importance of research by public relations practitioners has been highlighted by leading scholars in most developed countries. However, studies show that the use of research by practitioners is more talked about than actually done. In Ghana, little is known about how practitioners use research. This paper therefore attempts to add to the limite...

The Guantanamo Detention Camp was a facility created by the US government to house enemy-combatant captured from war fronts in Afghanistan and Pakistan. Amid controversies surrounding the legality of their detention, the Obama administration pledged to shut down the facility. Since terrorism has become a global menace, efforts to combat it have bee...