Albena Björck

ZHAW Zurich University of Applied Sciences | ZHAW · Department International Business

Impact entrepreneurship is a pivotal force in harmonizing environmental, social, and economic objectives, yet in the early stages of their ventures, entrepreneurs face complex challenges. Grounded in institutional theory, this study investigates the unique needs of impact entrepreneurs and uncovers shortcomings in the existing institutional support...

As global crises become increasingly complex and intertwined, crisis readiness has emerged as a pivotal factor for an organisation's survival. Despite a growing, interdisciplinary corpus of research underscoring the necessity for systematic crisis management and strategic communication, a comprehensive understanding of corporate crisis readiness an...

A company’s cyber defenses are based on a secure infrastructure and risk-aware behavior by employees. With rising cyber threats and normative training efforts showing limited impact, raising cyber risk awareness is emerging as a challenging effort. The review of the extant literature on awareness diagnosis shows interdisciplinary but mainly theoret...

A systematic literature review on the process steps to transform into purpose-driven organization.

The Covid-19 pandemic has challenged the risk and crisis communication capabilities of governmental authorities: A new global phenomenon had to be managed and explained on a national and local level to protect public health. In the form of a single case study, the current research investigates this complex event as a cumulative crisis, the evolutio...

With disruptions reshaping the global economy, companies need to find a way to embrace constant change. Recently, “becoming Agile” has been the motto of organisational change. However, statistical evidence shows: More than half of all organisations have at least one Agile project fail. This often due to an unsuitable organisational culture. To avoi...

With disruptions reshaping industry after industry, companies need to find a way to embrace constant change. In recent times, “becoming Agile” has been the motto of organizational change. However, statistical evidence shows: More than half of all organizations have at least one Agile project fail. This most often due to an unsuitable organizational...

Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. Th...

For effective crisis management and communication, a decision maker has to understand the causes and nature of a crisis and how it influences stakeholder perceptions. Identifying an organization’s vulnerabilities is essential for crisis prevention but practitioners often lack the ability to define crisis scenarios, especially the worst-case ones. A...