Alan Malter

University of Illinois Chicago | UIC · Department of Marketing

Responsible marketing, policy, and consumer behavior are integral to ending wars, creating peace, and enhancing sustainable well-being. This editorial commentary introduces and provides an overview of a special issue comprising marketing research intended to prevent or ameliorate negative consequences from war and other forms of violent conflict. I...

Traditional linear television has been a long-standing success story. However, the digital revolution is rapidly transforming the TV industry, in terms of production, distribution, and consumption. New market opportunities are attracting competitors from outside the industry, and incumbent TV companies must evolve in order to stay competitive and s...

In a brief but ambitious Journal of Macromarketing commentary, Lusch (2017) offered a set of observations about the “evolution of economic exchange systems.” His first observation states that over the past 40,000 years, humans have routinely engaged in “exchange with strangers.” Our research complements Lusch’s retrospective commentary by taking a...

We live in a world that is increasingly digital, but not yet completely digital, which makes it quite interesting. The transition from the pre-digital age, just a few short years ago, to a new digital reality provides fertile ground for scholars to study a landscape that is shifting before our eyes (Lane & Levy, 2019). We are participant-observers...

Retailing thought and practice is premised on the assumption that consumers visit retailers to search for and acquire objects produced by manufacturers. In essence, we assume that the acts of consuming and producing are conducted by separate entities. This unspoken yet familiar premise shapes the questions retail scholars ask and the way retail pra...

Agrifood systems have been experiencing major changes worldwide, generating tensions and conflicts that are reflected in international trade negotiations, and resulting in a significant move towards market differentiation in many parts of the world. One essential strategic response to these changes is increased institutionalization of food quality...

The success of a new product launch critically depends on an engaged and dedicated sales force. Salespeople who are involved in a new product launch must overcome significant uncertainty associated with the new product's performance, which can affect success expectations and, in turn, sales effort for the new product. Moreover, success expectations...

Reports an error in "Embodiment in judgment and choice" by Martin Reimann, Wilko Feye, Alan J. Malter, Joshua Ackerman, Raquel Castaño, Nitika Garg, Robert Kreuzbauer, Aparna A. Labroo, Angela Y. Lee, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen, Maria Perez, Gratiana Pol, José Antonio Rosa, Carolyn Yoon and Chen-Bo Zhong (Journal of Neuros...

[Correction Notice: An erratum for this article was reported in Vol 5(2) of Journal of Neuroscience, Psychology, and Economics (see record 2012-04964-001 ). Author Josh Ackerman should have been listed as Joshua M. Ackerman. All versions of this article have been corrected.] This article discusses the role of embodiment in judgment and choice to (a...

Strategic alliances play a critical role in global innovation. Firms can overcome resource constraints and achieve superior innovative performance not only by using internal resources but also by acquiring knowledge-based capabilities from alliance partners. In this study, the authors investigate how knowledge acquired from alliance partners affect...

We develop an integrative conceptualization of how firms set and alter strategic goals, incorporating insights from goal-setting literatures across the disciplines of marketing, management, and psychology. Our framework accounts for the internal and external forces that impact the content of a firm's goals as well as the dynamic processes by which...

Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offe...

Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offe...

This paper proposes a theoretical framework for the perceptual processing of information picked up from product design elements (such as product form) and its influence on consumers' conceptual knowledge and categorization of brands. This view of consumer knowledge and brand categorization draws from the ecological approach to visual perception, pr...

This research explores the influence of consumers’ body-related information on beliefs and purchase intentions toward products for which the consumption experience is significantly and directly determined by body-related information (e.g., feel, fit, sense of safety) when the products are bought in body-absent purchase environments such as the Inte...

Recent academic and policy studies focus on offshoring as a cost-of-labor driven activity that has a direct impact on employment opportunities in the countries involved. This paper broadens this perspective by introducing and evaluating the 24-hour knowledge factory as a model of information systems offshoring that leverages other strategic factors...

Many firms rely on external organizations to acquire knowledge that is useful for developing creative new products and reducing the time needed to bring these products to market. Cluster theory suggests that this knowledge is often obtained from organizations located in close geographic proximity. Specifically, proximity is assumed to fos-ter heigh...

In many companies, there has been a marked fall-off in the influence, stature and significance of the corporate marketing department. Today, marketing is often less of a corporate function and more a diaspora of skills and capabilities spread across the organization. By itself, the disintegration of the marketing center is not a cause for concern,...

This article explains how embodied cognition and perceptual symbol systems enable product designers to influence consumers by communicating key perceptual features through subtle changes in product design elements. In this way, managers can change perceptual design elements to support line extension strategies. More specifically, design changes can...

This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and global corporations, we describe major changes that are occurring in the organization and management of m...

Standard models of cognition are built from abstract, amodal, arbitrary symbols, and the meanings of those symbols are given solely by their interrelations. The target article (Glenberg 1997t) argues that these models must be inadequate because meaning cannot arise from relations among abstract symbols. For cognitive representations to be meaningfu...

Advances in information technology are making it possible to deliver multisensory stimuli over the Internet, giving rise to what we call second-generation electronic commerce, and to Web-based exchanges that approach in-store episodes and greatly exceed existing mass-market media in experiential richness. Delivery of multisensory stimuli is not eno...

Advances in information technology are making it possible to deliver multisensory stimuli over the Internet, giving rise to what we call second-generation electronic commerce, and to Web-based exchanges that approach in-store episodes and greatly exceed existing mass-market media in experiential richness. Delivery of multisensory stimuli is not eno...

This study examines the effect of individual differences in learning ability and other personal characteristics on group competitive thinking and dynamic marketing decision-making. The learning ability of the “best” member of management teams was found to be most closely related to firm performance. Moreover, this effect was strongest for the “best...

Continuous innovation has propelled ornamental horticulture on a decades-long growth path, developing the industry into one of the leading economic branches of modern agriculture. Such unparalleled success, though, has led to a certain degree of complacency and a lack of preparedness by many established firms in the industry. Some firms are experie...

This paper gives a broad overview of the three main protective methods of plant coverage and related technologies for climate control and production techniques, including drip irrigation in vegetables and floriculture. The three protective methods are by using mulches, row covers and green houses. The paper also addresses some relevant economic and...