Alain SamsonThe London School of Economics and Political Science | LSE
Alain Samson
PhD
About
26
Publications
27,281
Reads
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630
Citations
Citations since 2016
Introduction
Publications
Publications (26)
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2021/
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2020/
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2019/
Purpose
The purpose of this paper is to explore whether innovation talent is predictive of business results. This question is important because companies exist to generate business results such as profitability and market expansion. To study this question, the authors conducted four phases of international research. They found that innovation tale...
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2018/
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2017/
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2016/
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2015/
This article introduces the Emergency Purchasing Situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our conceptual review integrates largely disconnected strands of re...
Full-text download available at https://www.behavioraleconomics.com/be-guide/the-behavioral-economics-guide-2014/
Purpose – The purpose of this paper is to make a contribution to co-creation theory by integrating conceptual insights from the management and marketing literatures that are both concerned with co-creation phenomena. It aims to develop a reference model for comparing how different organizations organize and manage their co-creation ventures. It als...
Dual system and dual process views of the human mind have contrasted automatic, fast, and non-conscious with controlled, slow, and conscious thinking. This paper integrates duality models from the perspective of consumer psychology by identifying three relevant theoretical strands: Persuasion and attitude change (e.g. Elaboration Likelihood Model),...
Never mind desk research, psychologist Alain Samson says. Researchers need to rediscover the lost art of the literature review.
Theory and past research suggests that greater levels of consumer involvement and product usage lead to higher levels of word of mouth (WOM). This paper presents some tests of hypotheses related to product usage and WOM, based on secondary consumer panel data from five fmcg product trials. The main findings are that brand usage range within a produ...
Co-creation is a new discipline. In the sources we’ve reviewed, we’ve found a wealth of applications, but a lack of conceptual clarity. This report aims to disentangle some of the knots. We think this report is important because it stresses the value of co-creation as... 1 Creative: co-creation is a form of collaborative creativity, that’s initiate...
Purpose - To explain the crucial factors in word-of-mouth (WOM) trends.
Design/methodology/approach - Summarizes Duncan Watts' questioning of the role of influencers in marketing and the implications for theories of influence.
Findings - Watts' results point to the importance of a well-known network theory, Granovetter's strength of weak ties, wh...
Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies
are using the NPS, and ways in which its use can be improved
Some cross-cultural psychologists have shown differences in cognition between Eastern and Western cultures, described as holistic versus analytic (H-A) systems of thought. It is widely assumed that Buddhism has contributed to holistic cognition. This thesis explores holistic thought among Western Buddhists by integrating methods and theories mainly...
This article discusses negative and positive consumer word of mouth (NWOM and PWOM) in a mostly quantitative context. Based on the correlations between WOM and business growth found in Marsden, Samson and Upton's (2005) 'Advocacy Drives Growth' study, possible explanations for the superior predictive power of NWOM are presented. It is suggested tha...
This research program examined how cultural stereotypes may exhibit themselves unconsciously in British participants' thoughts and behaviour. Automatic, or unconscious, stereotyping is of theoretical and social importance, and one social issue receiving current political attention in the UK concerns stereotypes of asylum-seekers. This project, cons...
In an article aimed at complementing Boyer and Sperber's (relatively structural) views of counter-intuitive concepts and their robustness in the religious domain, Franks (2003) has recently drawn attention to the fact that the tolerance of such conflict or contradiction appears to be less domain-specific in some cultures, such as those found in Eas...
Projects
Project (1)
Behavioraleconomics.com is home to the largest online behavioral science network (Behavioral Economics Group), the popular Behavioral Economics Guide and a behavioral science blog that publishes the latest ideas and practices from academia, business and public policy. The website aims to be a major knowledge broker in the behavioral sciences, particularly behavioral economics and related areas (nudging, behavior change, etc.). Behavioraleconomics.com consists of a growing network of individuals and organizations with a shared passion for behavioral theories, research, and applications. As an online hub, the site’s mission is to connect people, provide resources, as well as promote the growth and relevance of the discipline.
