Ala Bustami

University of Glasgow | UofG · Adam Smith Business School

This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel managers from the Jordanian hospitality industry. Data collected to...

This paper aims to clarify the effect of organizational communication on achieving the effectiveness of administrative decisions in organizations. Data was collected from previous studies using the descriptive analysis method. The findings confirm that the effect of organizational communication leads to the achievement of the effectiveness of manag...

The paper discovered that diversification affects the portfolio returns of mutual funds. Data from previous studies were collected using the descriptive analysis method and compared to data of the Social Security Investment Fund in Jordan. The outcomes approve that diversification can positively impact portfolio “risk and return”, these outcomes pr...

This empirical research examines the crossover between business intelligence, analytics, strategic management and entrepreneurial orientation in enabling blockchain business model innovation. Quantitative survey analysis of 352 pharmaceutical managers in Jordan reveals significant indirect effects of intelligence systems in driving blockchain-power...

In the banking industry, the use of business intelligence (BI) technology has become increasingly significant due to the constantly evolving environment. These technological advancements are essential tools for making informed decisions and developing sound strategies. In the context of Islamic banking, which follows Sharia law, the importance of B...

The paper aims to identify the relationship between remote work and the COVID-19 pandemic on diversity management. Data from previous studies were collected using the systematic review method. The findings confirm that remote work can positively impact diversity management in the presence of the COVID-19 pandemic and beyond. This relationship creat...

This research empirically investigates the enabling role of online analytical processing (OLAP) in leveraging business intelligence and analytics (BIA) for entrepreneurial decisions. A survey analysis of 262 telecom managers in Jordan evinces OLAP's mediating effect in indirectly linking BIA to entrepreneurship outcomes. The study advances scholarl...

Investigate the Mediating Role of Business Intelligence on the Relationship Between Critical Success Factors for Business Intelligence and Strategic Intelligence

The structure model illustrates the direct and indirect effects that "business intelligence is a partial (complementary) mediation between CSFBI and strategic intelligence"

This study aims to investigate the mediating role of business intelligence in the relationship between critical success factors for business intelligence and strategic intelligence in the ear of the COVID-19 epidemic. The data acquired from a sample of 392 managerial positions from Jordanian commercial banks was examined using a multi-regression an...

This research aims to delve into the mediating role of IT capabilities in the relationship between artificial intelligence and competitive advantage during the COVID-19 pandemic. The study was conducted on a sample of 224 individuals from e-commerce enterprises in Jordan. Smart PLS3 was employed to examine the information gathered to inform the res...

This study aims to examine the relationships among the antecedents of the employee-based brand equity’s building process. It answers the following questions: how does the relationship between internal branding actions and employees’ understanding and attitudes lead to employee-based brand equity?

The Effect of Mobile Customer Relationship Management Applications on Customer Knowledge Creation: A MARKA VIP Case Study