Ainara Bernal

Pablo de Olavide University | UPO · Department of Sports and Computer Sciences

The fitness industry in Spain is experiencing steady growth and is on the rise, relying on digitalization and social media as a basis for its continuous progression. The objective of this study was to analyze the presence of social media (web and social networks) in fitness centers in Spain during 2022, in order to understand how companies in the s...

Background We are currently undergoing a profound process of digital transformation that has favoured the development and use of apps in multiple facets of people’s daily lives. In the fitness industry, this situation has facilitated the control of exercise and the maintenance of healthier lifestyles. However, it is not known how the perceived qual...

Luxury sports products and brands in general have seen a significant increase in their sales, highlighting the high consumption of smart sports watches. The purpose of this study is to investigate the mediating role of cobranding, self-presentation, self-expression, and symbolic values in the relationship between the consumer’s need for uniqueness...

In Spanish sports habits, there exists a clear increase of the institutionalised sports practice and a distinct trend of leisure and recreational sport. This motivates the current work as it is necessary to go deeply into the knowledge of this practice. The aims proposed are twofold. On the one hand, to perform an analysis of the profile and the ch...

Los últimos años del deporte en España muestran un alto crecimiento en la práctica del pádel (Gómez-Chacón, Pascua-Barón y Fernández–Martínez, 2017). El pádel, es el deporte de raqueta más practicado semanalmente por la población Española(Consejo Superior de Deportes, 2015).Asimismo, y siguiendo la línea de otros autores, el pádel, es el deporte qu...

Job satisfaction is the favourable or unfavourable subjective feeling through which workers perceive their job. Numerous studies show the significant relationship between job satisfaction, motivation, performance and the quality of services. Thereby, the success of a sports organization depends upon the internal client to a great extent. However, j...

The present study analyses the presence of multiple employment in the collective of university graduates in Physical Activity and Sports Science, as well as the existence of a market segmentation within the different niches of sports employment and their relation to multiple employment. It is a transversal study in which a non-probability convenien...

El Sport Business Symposium, pretende ser un entorno único y pionero de reunión entre empresas de diversos sectores en el cual se examina y discute un tema propuesto. Cuenta con docentes expertos, con el objetivo de mejorar la gestión y generar negocio entre todos los participantes. La primera edición tuvo lugar en 2009 en Madrid y desde entonces...

The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten fitness centres. A questionnaire was used to collect data. Data were analysed with confirmatory factor analysis and structural e...

A considerable number of sports services and users have created the necessity to investigate about the users' profiles, in order to adapt supply to demand. Thus, this study aimed to know the future behavioral intentions of Spanish sports services users and to identify the possible existence of homogeneous user groups with differences between them....

The new job opportunities that resulted from the growth of the sports industry, due to the impact of sports on society and the increase of sports practice, along with the concern about the influence of such practice on health, have led experts in this field to demand the professionalization of the sector. Thereby, a regulatory development is being...

Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality an...

The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practive, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitione...

The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for which the study of variables that could influence one of the biggest problems in this industry, customer loyalty is of interest to...

At present, the fitness industry is on a growth path. One of the most prominent services in fitness centres is trainer-guided group fitness activities, which have evolved into virtual fitness activities with the inclusion of technology. This research analyses perceived value and customer satisfaction in both activities, exploring the differences be...

La práctica de actividad física y su relación con la satisfacción laboral en una organización de alimentación. RESUMEN: Las organizaciones actuales y modernas están iniciándose en implementar acciones de gestión y promoción de la salud para sus empleados con el objeto de mejorar su calidad de vida y la productividad de la empresa. Una de las variab...

Understanding the importance of the customer perception during the experience in the fitness centre is fundamental to comprehend behavioural intentions for fitness centre managers. This study attempts to understand how important and necessary is consumer’s assessment of service experience, perceived value, and behavioural intention, and the relatio...

RESUMEN: La actividad física y el ocio deportivo junto con el turismo son sin duda uno de los fenómenos sociales que inciden de forma directa en la economía de España. El sector deportivo se comporta como un motor económico que es capaz de generar millones de euros en ingresos y generar miles de puestos de trabajo. En este sentido, Journal of Sport...

Resumo: Analisaram-se diferentes variáveis no setor do fitness devido à importância que têm sobre a fidelidade do cliente. Entre elas, destaca-se a qualidade percebida e o valor, determinantes para que um cliente tenha um comportamento positivo com a organização. No entanto, existe um deficit no estudo destas variáveis em modelos emergentes como os...

At present, the fitness industry is on a growth path. One of the most prominent services in fitness centres is trainer-guided group fitness activities, which have evolved into virtual fitness activities with the inclusion of technology. This research analyses perceived value and customer satisfaction in both activities, exploring the differences be...

The present paper discusses a literature analysis to provide a comprehensive overview of the current status of research on the management and marketing of fitness centres. Four data bases were utilised: SCOPUS, ABI INFORM, ISOC and SPORTDISCUS. The following combination of search terms was employed: ‘fitness industry’ and ‘fitness centre’. These ke...

The low-cost approach is a current trend, which has recently become the vogue in the fitness industry, with its frequent use of the new information and communication technologies. However, due to the novelty this approach, it is unknown how customers perceive their services and the type of customers who will use these sports facilities. The aim of...

Customer loyalty, inside any organization, is transcendental because of the reported income it delivers. Sport business is no exception. This research's goal was to set up and validate a scale of future intentions of behaviour in sport services. A sample of 2181 users was used in order to validate this scale. Factorial exploratory and then confirma...

The low‑cost approach is a current trend, which has recently become the vogue in the fitness industry, with its frequent use of the new information and communication technologies. However, due to the novelty this approach, it is unknown how customers perceive their services and the type of customers who will use these sports facilities. The aim of...

El modelo low-cost es una apuesta actual que comienza a tener presencia en la industria del fitness y utiliza frecuentemente las nuevas tecnologías de la información y la comunicación. Sin embargo, por su novedad se desconoce el tipo de cliente que frecuenta estas instalaciones y cómo percibe sus servicios. Por ello, los objetivos que plantea este...

La fidelización de usuarios en cualquier tipo de organización es un tema transcendente por la cascada de beneficios que se producen al incrementarla. Las organizaciones deportivas no son ajenas a esta realidad. El objetivo de este estudio fue adaptar y validar una escala de intenciones futuras de comportamiento a servicios deportivos. Para la valid...

En la actualidad es patente el aumento de la población mayor en los servicios deportivos, lo cual hace necesario la evaluación de la percepción de calidad debido a su repercusión sobre la fidelidad. Por esta razón, los objetivos de este trabajo fueron conocer la percepción de calidad y la fidelidad en clientes mayores de 55 años en centros de fitne...

Nowadays, there is an increasing number of elderly people attending sports centres leading to interest in the evaluation of perceived quality due to its impact on loyalty. Thus, the objectives of this study/survey were to determine perceived quality and customer loyalty among users older than 55 years old attending public fitness centres, to analyz...

More and more fitness centers incorporate new technologies in their sports services, finding with a new trend like virtual fitness classes (AADDV) in which the lack of trainer turns out to be one of the most striking aspects not only in experience but also in terms of costs. Also this type of activity comes as the natural evolution of the instructo...

Cada vez más los centros de fitness incorporan las nuevas tecnologías en sus servicios deportivos, encontrándonos con una nueva tendencia desarrollada a partir de la evolución natural de las actividades dirigidas con técnico (AADDT). Ésta son las actividades dirigidas virtuales (AADDV) en las que la inexistencia del técnico resulta ser uno de los a...