Aimee Drolet

Aimee Drolet
University of California, Los Angeles | UCLA · Anderson School of Management

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47
Publications
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Publications

Publications (47)
Article
The worldwide phenomenon of population aging has generated increasing interest among consumer researchers in understanding the complicated influence of aging on consumer mental processes and behavior. This article reviews significant changes due to aging in sensory functioning, cognition, and affect and motivation on consumer decision‐making. Where...
Article
Full-text available
The fear of embarrassment can have harmful effects in many important consumer domains (e.g. health and financial), especially for high public self-consciousness (PUBSC) consumers. This research examines how adopting the perspective of an observer interacts with trait PUBSC to influence embarrassment-avoidance. Study 1 demonstrates that individuals...
Article
The present research demonstrates that increasing a consumer’s empathy with a service provider can increase that consumer’s satisfaction with the service. In Study 1, customers at a café who were induced to empathize with the clerk felt more satisfied with the service, and in Study 2, such empathizing customers were better tippers. Study 3 corrobor...
Article
Full-text available
Across 5 studies, we tested whether habits can improve (as well as derail) goal pursuit when people have limited willpower. Habits are repeated responses automatically triggered by cues in the performance context. Because the impetus for responding is outsourced to contextual cues, habit performance does not depend on the finite self-control resour...
Article
Research on preferences among sequences of mixed affective events has mostly used young adults as participants. Given differences due to aging in people's ability to regulate emotion, one could expect differences due to aging in preferences for different sequences. Study 1 demonstrated age-related differences in how older adults (age 65 and older)...
Chapter
Variety-seeking is a common consumer choice strategy. This article reviews several reasons why consumers variety-seek. Consumers seek variety for biological, utilitarian, and psychosocial reasons. In addition, this article reviews several moderators of consumers' tendency to vary their choice-making. In particular, this article considers both situa...
Article
Full-text available
This research examined cultural differences in the patterns of choices that reflect more social characteristics of a chooser (e.g., social status). Four studies examined the cultural difference in individuals' tendency to choose brand-name products (i.e., high-status options) over generic products (i.e., low-status options) and the underlying reaso...
Article
Heuristic use is a central topic in consumer research, but the factors that determine when consumers will settle for shortcut solutions to choice problems (e.g., compromise) versus rely on "true" preferences (e.g., self-goals) remain unclear. We propose that both motivation to use self-goals, as indexed by need for cognition (NFC), and cognitive ab...
Article
Full-text available
Older adults constitute a rapidly growing demographic segment, but stereotypes persist about their consumer behavior. The goal of this review was to develop a more considered understanding of age-associated changes in consumer decision making. Our theoretical model suggests that age-associated changes in cognition, affect, and goals interact to mak...
Article
Full-text available
In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall-an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in...
Article
This research examined whether high public self-consciousness (HPUBSC) consumers are more inclined than low public self-consciousness (LPUBSC) consumers to buy products aimed at preventing embarrassment but which are embarrassing to buy. Study 1 found that PUBSC is positively associated with increased intentions to buy such products. Study 2 showed...
Article
This research investigated the moderating role of product category type (hedonic vs. utilitarian) on age-related differences in responses to affective vs. rational ads. An experiment showed that elderly consumers (age 65 plus) had more favorable attitudes toward affective (vs. rational) ads, regardless of product category type. In contrast, young a...
Article
n three longitudinal experiments, conducted both in the field and lab, we investigate the recollection of mixed emotions. Results demonstrate that mixed emotions are generally underreported at the time of recall, an effect which appears to grow over time and does not occur to the same degree with unipolar emotions. Importantly, the decline in memor...
Article
We examine moderators of the impact of cognitive load on choice strategies and susceptibility to decision bias. In four studies, we investigate the conditions under which load increases the compromise effect. Overall, our research shows that the ultimate influence of load on bias is contingent on motivational factors that determine how choice proce...
Article
This study sought to determine whether neighborhood poverty modifies the relationship between maternal age and infant birth weight among urban African Americans. Stratified analyses were performed on the vital records of African Americans born in Chicago by means of 1992-1995 computerized birth file with appended 1990 US Census income and 1995 Chic...
Article
In the usual multinomial choice model, consumers choose to use "actual value" information; that is, utilities are continuous functions of product attributes (e.g., choices depend on actual magnitudes of price differences). The authors propose an alternative model in which con-sumers use only "ordered value" information; that is, utilities are funct...
Article
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on res...
Article
We examine the susceptibility of consumers' willingness-to-pay (WTP) and willingness-to-accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although circumstantial differences between buying and selling decisions can lead to systematic differences in susceptibility to anchoring effects, the principles...
Article
Consumers often face emotion-laden choices involving conflicting goals of personal importance (e.g., safety). Research suggests that consumers cope with the negative emotion associated with these choices by avoiding certain behaviors, in particular attribute trade-off making. This research investigates a factor that moderates these coping effects....
Article
We propose that the essence of consumption is the mental process of generating utility from products, that this process expends consumption effort, and that consumers take consumption effort into account in their decision making. In 2 studies, we tested the hypothesis that consumption preferences become more ambitious—individuals become more inclin...
Article
Full-text available
Three studies examined whether the tendency to seek variety in choices depends in part on cultural assumptions of choice and uniqueness. Study 1 showed that people from different cultures where different assumptions of choice and uniqueness dominate show different levels of variety in their choice rule use. Study 2 primed participants with magazine...
Article
When purchasing products, consumers often need to decide on the highest price they are willing to pay (WTP) and, when selling products, on the lowest price they are willing to accept (WTA). In this research, we contrast the determinants of WTP and WTA judgments and investigate their susceptibility to influence by arbitrary anchors that are unrelate...
Article
Researchers argue that the effectiveness of cognitive versus affective persuasive appeals depends in part on whether the appeal is congruent or incongruent with a primarily cognitive or affective attitude base. However, considerable research suggests these persuasion effects may hold only for predominantly effective attitudes and not cognitive atti...
Article
The present research demonstrates that consumers tend to vary their use of decision rules independent of option and set characteristics. In five experiments, increased choice of a particular option (e.g., lower price, brand name, or compromise option) was associated with relatively decreased choice of that same (generic) option on occasions that fo...
Article
This study sought to determine whether neighborhood impoverishment explains the racial disparity in urban postneonatal mortality rates. Stratified and multivariate logistic regression analyses were performed on the vital records of all African-Americans and whites born in Chicago by means of a linked 1992-1995 computerized birth-death file with app...
Article
Full-text available
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction...
Article
Full-text available
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction...
Article
The purpose of the present study was to examine the effect of individual-level and community-level risk factors on the postterm delivery rates of infants born to African-American, Mexican-American, and non-Latino White mothers; and to compare postterm delivery rates between these ethnic groups. This is a population-based study. We performed stratif...
Article
This study sought to determine the relationship between maternal nativity and the postneonatal mortality rate of urban Mexican-American infants. This is a population-based study. Stratified and logistic regression analyses were performed on a data set of 1992-1995 computerized birth-death records of all Mexican-American infants born to Chicago resi...
Article
Full-text available
Although the consumer research field has made great progress over the past 30 years with respect to the scope, quality, and quantity of research, there are still significant disagreements about what consumer research is, what its objectives are, and how it should differ from related disciplines. As a result, the field appears to be rather fragmente...
Article
Normative and descriptive theories of choice assume that absolute attribute values are key determinants of preferences. Building on research on the compromise effect, we propose that absolute attribute values often play a relatively minor role in the construction of preferences and consumers rely primarily on the relative positions of product alter...
Article
We propose that face-to-face contact fosters the development of rapport and thereby helps negotiators coordinate on mutually beneficial settlements in mixed-motive conflicts. Specifically, we investigate whether, in a cooperative climate, negotiators' visual access to each other's nonverbal behavior fosters a dyadic state of rapport that facilitate...
Article
This study explored the relationship between ecologic risk factors and infant birthweight. A stratified analysis was performed on all African-American, Mexican-American, and white infants born in Chicago in 1990. One half of African-American mothers (n = 26,799) resided in communities with multiple ecologic risk factors, yet their very low birthwei...
Article
Full-text available
The current research investigates two factors that might moderate the effects of competitive demands and biased fairness perceptions on conflict resolution: the relationship between the negotiators and perspective taking. In an experiment, we found that negotiators in a positive relationship were more self-serving in aspirations and fairness judgme...
Article
Thesis (Ph. D.)--Stanford University. Includes abstract and vita. Includes bibliographical references. Photocopy.

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