Ahmad R. Albattat

Ahmad R. Albattat
Management and Science University | msu · Post Graduate Centre

Associate Professor
Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia

About

234
Publications
192,857
Reads
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529
Citations
Citations since 2016
194 Research Items
499 Citations
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2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150
Introduction
Dr. Ahmad R. Albattat, is an Assistant Professor, Post Graduate Centre, Management and Science University, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akbar Medan). He holds a doctoral degree in Hospitality Management from University Sains Malaysia (USM); he worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan, and Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and worked as a researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years.
Additional affiliations
September 2015 - present
Management and Science University
Position
  • Lecturer
September 2012 - August 2015
Universiti Sains Malaysia
Position
  • Researcher
September 2008 - January 2011
Yarmouk University
Position
  • Master's Student
Education
September 2012 - October 2016
Universiti Sains Malaysia
Field of study
  • Hospitality Management
September 2008 - January 2011
Yarmouk University
Field of study
  • Tourism
October 2005 - February 2008
Jordan Applied University for Hospitality and Tuorism education
Field of study
  • Hospitality Management

Publications

Publications (234)
Book
The current study investigates the impact of several disasters and crises on Thailand’s hospitality and tourism industry. This study aims to review some attempts to investigate the effect of such disasters on the hospitality and tourism industry. Furthermore, it will review the governmental statistics and the Thai growth rate during recent disaster...
Conference Paper
Full-text available
The hospitality industry has the vulnerability to emergencies and hazardous events. Relative studies show a lack of preparedness in crisis situations. Efforts should be well planned and organized under the normal conditions rather than unexpected phenomena. This paper aims to explain issues related to emergency management preparedness, and response...
Article
Full-text available
Safety and security are the most important issues to tourist while traveling and the first aspect they consider is to be protected from hazards. Emergency planning and preparedness for a crisis are the most significant components of dealing with disasters. Hospitality practitioners noticed a rising number of natural and man-made crises that harm th...
Conference Paper
Full-text available
Emergency Management plays a significant role in the Hospitality Industry. Providing the highest levels of safety standards and security ensures good marketing for the hotels by preventing an accident before it becomes a major issue causing loss of life and property. By using secondary data this study investigates the impacts of emergency managemen...
Article
The lack of technology acceptance strategy is one of the fundamental causes of failures observed in Digital Transformation (DT). Hence this paper investigates the implications of technology acceptance antecedents in predicting DT. Grounded on the extended theories of the Unified Theory of Acceptance and Use of Technology (UTAUT) and predictive ante...
Article
Orientation: In developed countries, organizations struggle with staffing challenges and become highly competitive regardless of the increasing number of college graduates. Also, the process of staffing inherent in any organizational performance. There are allegations in the Maldivian Civil Servants that recruitment and selection process is being m...
Chapter
Gender equality can be measured in a variety of ways, including salary disparities, work life balance, disability engagement, women empowerment, unemployment rates, primary and secondary education, and so on. In terms of salary and employment, gender disparity means that women and men are not treated equally. The major purpose of this study is...
Article
The sudden emergence of deadly novel corona virus known as SAR-CoV-2 resulted in a Covid-19 pandemic Covid-19 that witnessed a global lockdown in almost all walks of life from business to innovation activities Countries all over the world in Asia-Pacific, ASEAN, Europe, and Africa continent are scrambling to implement numerous cross-border measure...
Article
Mega-trends influenced by development and cutting-edge marketing technologies have emerged in the tourist business of the twenty-first century. Gastronomy tourism is one among them. This research aims to identify characteristics that influence the growth of astronomy tourism in order to predict supply determinants for worldwide marketing operation...
Chapter
Technology, social media, and online platforms are cornerstone to the welfare and the development of countries. This paper presents mobile applications as an indispensable marketing tool for the promotion, marketing and sales of hospitality operations and sustainability of businesses. On the base of Jordanian hospitality, this study addresses how t...
Article
Full-text available
The turnover crisis has been one of the major problems in the hospitality industry. Regardless of the considerable amount of studies on employee turnover, it is still ambiguous and requires further investigation because of its dependency on human resources in the hospitality industry as part of a service product. This paper provides a theoretical o...
Chapter
Abstract The main objective of this study is to analyze the recruitment and selection theories and practically how theories were implied to adopted in Maldives Civil Service Sector. The study consists of a mixed method. The primary and secondary sources of data were used to design for descriptive study. The study obtained a questionnaire, interview...
Chapter
Marriage is one of the most memorable moments for most people regardless of their social status. However, trendy, high-ended and expensive weddings have become a heated issue in the Malay contemporary society. This Chapter determines that the ever-growing desires of bride and grooms in the 21st century could be a factor of pricey consumption activi...
Article
Full-text available
Year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely and many more experienced unexceptional spread throughout their states because the disease was communicable and can...
Article
Full-text available
Year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely and many more experienced unexceptional spread throughout their states because the disease was communicable and can...
Chapter
Nasi Kandar is one of the most favourable delicacies for tourists when visiting Penang. However, the hygiene level in most of Nasi Kandar restaurants has slumped lately. Thus, the purpose of this study is to describe the relationship between visitor awareness towards revisit intention to Nasi Kandar restaurants. Three hundred eighty-four respondent...
Article
Full-text available
An enterprise's success or failure may be directly linked to the quality of its board of directors, according to a theory. The experience, leadership abilities, and effective use of board processes all represent this attribute. This article outlines an ongoing research effort that highlights information, communication, governance board policy, indi...
Article
Xiping folk song is the second batch of national intangible cultural heritage approved by the State Council of China. But what is Xiping folk song? What is the origin of this title? What is the relationship between the appellation of "Xiping folk song" and "Luo Gu Qu" and "Hua Gu Zi" in the mouth of local people? There is no clear definition in aca...
Article
This paper presents and analyses ideas and models for understanding consumer behaviour in relation to food choice behaviour. Six of the most influential model and theories to understanding food choice are explained in: (a) behavioural change theory, (b) random utility model, (c) food choice model, (d) theory of reasoned action (e) theory of planned...
Article
The hotel industry is one of the fastest-growing industries in the country. Fewer Millennials are willing to work in the hotel industry, which primarily employs unskilled workers. The purpose of this study is to look at the factors that influence millennials' retention and perceptions of technology in the Malaysian hotel industry. This study is car...
Article
Knowledge generation, transfer, distribution and sharing, and knowledge application are among the essential knowledge management processes. All these processes refer to the generation and acquisition of knowledge through the person's effort of innovative ideas. Thus, new knowledge is constantly generated within organisations. Then this knowledge or...
Article
The utmost aim of this study is to identify the factors that drive consumers to decide in the selection of a local car brand in Malaysia. The required data were assorted from 113 respondents, who are licensed car users aged 18 and above in Malaysia. This study desires to identify the answers behind the purchasing decision fuelled by certain definit...
Article
Background: Keeping nurses in their jobs was crucial to building up the healthcare sector nationwide. Objective: The study's goal was to find out if variables associated with job satisfaction and nurse retention in the healthcare industry in one of Kuala Lumpur's tertiary private hospitals were linked. Methods: A cross-sectional study is what thi...
Article
The COVID-19 pandemic is one of several causes affecting tourism around the world. Because it was a once-in-a-generation occurrence, the pandemic affected both the developing and developed worlds. This paper explores tourism and COVID-19, as well as the causal relationship between the tourism sector and Malaysia's economic progress, based on this u...
Article
A R T I C L E I N F O Destination image has been empirically proven to have a significant influence on the behavioral intention of tourists, while limited studies have been done to explore the relationship between destination image and behavioral intention of a Muslim tourist when visiting a destination. Empirical studies highlight the importance o...
Article
While diversification of the Maldives tourism industry is integral to the economic progress, limited research has explored examining Muslim tourist behavior. Therefore, the purpose of this paper is to analyze the relationships between destination images and revisit intention, with Muslim tourist satisfaction as the mediating variable, among Middle...
Article
Along with the development of a business hotel in Malaysia, which makes it an effort to improve customer satisfaction factor. Malaysia is the one of Target Islamic Tourism with total number of visitors are from various countries such as Indonesia, Brunei, Kazakhstan, Bangladesh, Arab and other Middle Eastern countries. Moreover, it will lead to a...
Article
Food safety is referring to control, preparing, and storing food in a way to reduce the risk of individuals becoming sick from foodborne illness, and food safety is a global concern. Hence, food safety is very important because consumers often buy groceries from supermarket are not aware of the safety and quality of the food or mishandled food at h...
Article
Full-text available
This study has the main aim of exploring the influence of internal control and its factors on risk management in commercial banks in Libya. The theoretical framework of this research includes five independent variables; control environment, risk assessment, control activities, information and communication; that have impacts on both internal contro...
Chapter
Abstract The main objective of this study is to analyze the recruitment and selection theories and practically how theories were implied to adopted in Maldives Civil Service Sector. The study consists of a mixed method. The primary and secondary sources of data were used to design for descriptive study. The study obtained a questionnaire, interview...
Article
Human rights are the cornerstones of any democracy or society based on the rule of law. Since warfare has changed so much in the twenty-first century, it's difficult to know whether International Humanitarian Law applies equally to states and non-state actors. Arab Spring ended long-standing authoritarian regimes, but it also created political and...
Article
Unhealthy dietary habits have been attributed to the risks of several chronic diseases all over the world, including Malaysia. Nutritional label use is one of the factors that can influence the consumption of healthy food product. This paper will highlight that factors that can contribute the intention to use nutritional label. Moreover, previous r...
Article
In order to follow up religious responsibilities and laws, Halal is a key part of food choices. Since the Halal food sector spans the activities of agriculture to table, there has thus been great concern among Muslim consumers about the undesirable behaviours which lead to halting food fraud along the food supply chain. The purpose of this study is...
Chapter
This study aimed to examine a moderating effect of employee turnover between recruitment and selection practice and organizational performance in the Maldives Civil Service Sector. An adopted self-administered questionnaire was distributed to Maldives Civil Servants. Google Doc questionnaire distributed through an online platform; Email, WhatsApp,...
Chapter
This study aimed to examine a moderating effect of employee turnover between recruitment and selection practice and organizational performance in the Maldives Civil Service Sector.An adopted self-administered questionnaire distributed to Maldives Civil Servants. Google Doc questionnaire distributed through an online platform; Email, WhatsApp, Vibe...
Article
In the rapid changing business environment and the competition between organizations, employees' performance is the most critical issues for overall organizational performance in Libyan commercial bank. Therefore, the study was aimed to examine the effect of human resource management practice and leadership style on employee performance, and the me...
Article
Human being is the core of the life. It is necessity and one of his rights to get the peace, security, rights, and dignity in any time. So, the international agreements have emerged to ensure the public and private protection for the human being against any aggression international humanitarian law is a subset of international law that governs stat...
Article
In recent years, both within and beyond the International Red Cross and Red Crescent Movement, women's issues in armed conflict have gotten more attention. Resolutions affecting the entire Movement, as well as more specific decisions taken within the International C, demonstrate a desire to better address the challenges that women experience. This...
Article
Full-text available
The study investigates the impact of strategic planning (SP) factors on service quality (SQ) in private universities (PUs) in Oman and how they fit together in the development of higher education institutions (HEIs). The reports of the Ministry of Higher Education (MoHE) in Oman revealed that the service quality in private universities is unsatisfa...
Article
The rise of food-related diseases in population has prompted a slew of public policy and private-sector interventions, including the use of nutrient labelling. This paper attempts to investigate the different term use to define the use of nutritional label among the researcher in this area. This study identified and synthesized evidence from over 2...
Article
Full-text available
s This paper tries to fathom the perceptions of very last year tourism and hospitality college students regarding their education and the extent of self-belief that infused in them to stand the future tourism industry demanding situations. The use of multivariate measures has furnished four vital elements representing the underlying dimensions of i...
Chapter
This chapter aims to identify risk, safety and security regarding current health and Safety issues at disastrous events, that have the potential to place tourism industry in danger. It discussed the theoretical frameworks and theories related to safety and security within the tourism industry. Results revealed that tourism industry has exposed to v...
Conference Paper
PURPOSE ____________________________________________________________________________ Traditional food being an important tool of intangible cultural heritage tourism many countries and regions are using local food fundamentally as of great importance in developing and sustaining regional economy. Gastronomy habit of a particular region tells about...
Conference Paper
Purpose: The Peranakan Chinese, usually known as Baba Nyonya of the Straits of Melaka have one of a kind and interesting history and culture. With this globalization era, most of the young generations seem had lack of knowledge and self-awareness. This study was conducted to investigate the relationship between visitor's awareness and culture towar...
Conference Paper
Purpose: Medical tourism has become an important field for visitors who are seeking medical facilities across international borders. The main purpose on why the study conducted is to measure Malaysia's healthcare post-crisis recovery system compare to other countries. This research is primarily concern too with finding the relationship and studying...
Conference Paper
Purpose: Penang gastro-tourism is one of the reputable tourism product that have attracted many local and international visitors in Malaysia. Among the various Penang food offerings, Mamak's food is one of the famous attractions. Most of previous studies measured on the satisfaction in eating mamak food, while less on behavioral intention and desti...
Conference Paper
Purpose: Recruitment and selection technique, theories, and model are essential when positioning potential candidates. Based on the theoretical aspects models lie practically, how well theory and model have been practiced in an organization. So, the main objective of this study is to analyze the recruitment and selection theories and practical impl...
Conference Paper
Purpose-This study aimed to examine a moderating effect of employee turnover between recruitment and selection practice and organizational performance in the Maldives Civil Service Sector. Research Methodology-An adopted self-administered questionnaire distributed to Maldives Civil Servants. Google Doc questionnaire distributed through an online pl...
Conference Paper
The airline catering market is expected to growth thanks to up demand for airplane transportation, a rising range of airplane deliveries, and growth in the number of airline passengers. This study aims to highlight the vital of in-flight meal service to passengers and affect toward loyalty airlines, and to investigate the factors that contribute to...
Conference Paper
Petaling Street is considered as one of the most punctual streets to be developed in Kuala Lumpur, with the establishment of shopping complexes that run for around 1 km from Bulatan Merdeka to Jalan Yap Ah Loy. It moved from the tin mines of the Petaling area in the late 1800s. It has come a long way, enduring numerous calamities, including major...
Chapter
In recent years, the Malaysian Ministry of Tourism, Arts and Culture has been increasingly investing in the development ofhomestay destinations, which have a deeply positive and sustainablesocio-economic impact on rural communities. Tourists who visitthese less-trodden areas of the country in turn have an opportunityto experience its diverse cultur...
Conference Paper
The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regressi...
Article
Educational policy in the field of private education in Libya, there was no fixed and visionary policy. The increase in the number of graduates of technical and technical education without attention to quality indicates the absence of an integrated educational policy to reform education and develop training in previous periods due to the absence of...
Article
Human Resource Management (HRM) is a significant source that adds value to the organization. However, Recruitment and Selections (RS) are the key aspects that could impact any organizational effectiveness. Most importantly, it gives a competitive advantage in innovation and continuous efficiency. If the recruitment and selections are well managed,...
Article
Hսmаո rеѕοսrϲе рrаϲtіϲеѕ аrе οrgаոіᴢаtіοոаӏ tοοӏѕ tհаt ϲаո ƅе аԁοрtеԁ tο аttrаϲt аոԁ rеtаіո tհе ƅеѕt tаӏеոtеԁ еmрӏοуееѕ іո οrԁеr tο аϲհіеνе οrgаոіᴢаtіοոаӏ οƅϳеϲtіνеѕ. Tο аttrаϲt, rеtаіո аոԁ аԁԁ tο ѕհаrеհοӏԁеr νаӏսе іոոονаtіνе, Hսmаո Rеѕοսrϲе Mаոаgеmеոt рrаϲtіϲеѕ аrе rеԛսіrеԁ tο ƅе іmрӏеmеոtеԁ. Using literature review, the aim of this research is in...
Article
Civic engagement in the efforts towards national security is an important to Libya because Libya after the revolution of 2011 suffered from weak national security due to many factors including the exist of many armed group, central government, and the tribes influence in the society. Using Literature review, the aim of this study is to find out the...
Article
The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regressi...
Article
Literature shows a clear impact of the schools' physical environment on the professional learning community and teaching practices. As Maldives' quality of education depicts a decline, the paper intends to examine the influence of school infrastructure on the professional learning community (PLC) and teaching practices. A systematic literature revi...
Article
Full-text available
The online transportation that been study in this research is online transportation which is Grab Car application. The area of this study that was concentrate on is at Section 7 Shah Alam with 244 respondents. The main objective of this research is to investigate on the Factors influencing consumer perception on ride-sharing application services an...
Article
Destination crisis management has become important since tourists highly concern about their safety during travelling which indirectly impacted their perception and decision making. This study aims to identify the influential factors on Asian and European tourists, and to determine the role of destination image towards their visit intention after p...
Article
Full-text available
The presence of Luxurious Branded Hotels in Asia has been significant in the past few decades fueled by the growing upper middle and high class in the societies including Malaysia. Along with these factors, many scholars argue that different factors are associated with consumer attitude towards luxury. In this research it has been found that consum...
Article
Background-The deteriorating educational quality is among the challenges in the Maldivian education sector. Professional learning communities (PLC) and school leadership are positive interventions that can upgrade teachers and teaching processes. The paper is a systematic literature review and offer an integrated framework to illuminate mediating e...
Article
The educational policy plays an important role in shaping the overall policies of the educational system. The rates of success and development and even economic advancement are measured by indicators of human development, and even local. The aim of this study presented that in developing the research instrument for evaluating the structure decision...