
Ahmad M Ahmad Zamil- Ph.D
- Consultant at Prince Sattam Bin Abdulaziz University
Ahmad M Ahmad Zamil
- Ph.D
- Consultant at Prince Sattam Bin Abdulaziz University
Professor, Marketing Department, College of Business Administration at Prince Sattam bin Abdula
About
77
Publications
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Introduction
Ahmad Zamil is a Professor in Marketing, College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia. He has over two and half decades of teaching. He has published a number of papers in reputed national and international journals. He has also authored several books on various topics in marketing. His research fields include Marketing management, E-Marketing, E-Retailer, Wom Marketing, Consumer Behavior
Current institution
Additional affiliations
October 2015 - present
October 2015 - present
September 2013 - August 2015
Education
January 1990 - August 1995
Publications
Publications (77)
Incorporating sustainability concepts at all decision-making stages in the construction of residential buildings is essential to maximize benefits without compromising functionality. This study aimed to identify and analyze the obstacles hindering the application of Agile Project Management (APM) in residential construction projects. The research s...
Sustainability principles should be incorporated into all decision-making stages for residential construction projects to ensure maximum revenue while maintaining essential residential building services. This study identifies and analyzes the critical success factors (CSFs) necessary for implementing agile project management (APM) in residential co...
The wireless use of radio frequency waves for data acquisition and transfer is known as Radio Frequency Identification (RFID). RFID-based systems have been applied in various fields, including building construction and maintenance. This study aims to evaluate the RFID tools for realizing the sustainability of construction projects. The literature w...
The study’s goal was to investigate the impact of e-learning determinants on student satisfaction and intention to use e-learning tools. The dependent and independent variables in this study were based on the technological acceptance model. The study examines three determinants, including usefulness, ease of use, and facilitating conditions, as ind...
Purpose
This study aims to provide insights into the drivers of student engagement in food waste reduction strategies in educational institutions. The proposed research model integrates social media celebrities' attractiveness, expertise and trustworthiness with the value belief norm (VBN) theory to explore their influence on students' behaviour to...
The study discusses and explains various aspects of adopting artificial intelligence in marketing. It starts with a diverse literature review of different perspectives and definitions of artificial intelligence, considering the different viewpoints on such a broad and rich subject. It is then followed by the potential threats of implementing AI tec...
Purpose-The purpose of current study was to examine the role of smart farming through artificial intelligence (AI) (Data Integration; Machine Learning; Sensor Technologies; Image Processing and Computer Vision; Decision Support Systems and Scalability and Adaptability) in controlling pest and disease detection in agriculture. Methodology/ Design /...
This study aims to determine what specialist thinking will become the most crucial skill for becoming an influential marketing researcher. Some researchers, however, have conflated skills and competencies. Data collection and analysis, for example, have been represented as competencies in several earlier types of research, even though these are abi...
s: Hospitals faced many challenges during the COVID-19 pandemic when it came to providing healthcare to patients. These obstacles included limited bed availability, shortages of medical equipment and staff, insufficient drug supply, inadequate physical facilities, and a lack of healthy environments. As the pandemic continues into its third year, it...
The ongoing digital revolution is poised to bring many changes to the culture, society, and economies of nations to elevate human standards by providing advanced digital products and services. The Metaverse is a vision shared by many industries based on the fourth industrial revolution, which predicts that the next stage of computer interaction wil...
Accidents are more prevalent in the construction industry compared to other economic sectors. Therefore, understanding the benefits of occupational health and safety management systems (OHSMSs) in terms of their sustainable implementation, management and performance, as well as the awareness of OHMSs and barriers to their implementation, are import...
Electronic payment options have mostly superseded traditional cash payment methods. The growth of digital wallets, e-commerce, mobile payments, and other unusual payment methods has moved the global economy one step closer to a cashless society. Therefore, this study aims to understand how mobile-wallet service quality dimensions affect customer sa...
The purpose of this study is to test and validate a modified stimulus organism response (SOR) theory with a bi-dimensional attitude toward fake news sharing. This study examines the effect of various gratifications, i.e., hedonic, social, and utilitarian, with bi-dimensional attitudes and intentions toward sharing fake news. The moderating effect o...
The post-covid-19 era has witnessed the need for mobile-wallet app adoption due to non-physical transactions. Prior researchers have captured consumers’ mobile-wallet adoption by involving facilitators or inhibitors. The detailed effect of facilitators and inhabitations in developing consumers’ intention regarding mobile-wallet apps in a single mod...
Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological conditions hurts human health. Carbon emission severely destroys greenhouse gases, CO2 is generated from different sectors, but the major portion of CO2 is generated from the transport sector. This environmental deterioration stimulates academi...
This study is designed to explore the influence of marketing strategy on marketing innovation and the marketing competitive advantage. Additionally, in this study, elements of marketing strategy (product strategy, pricing strategy, promotion strategy and distribution strategy) were adopted, and marketing innovation was used as a mediator. Quantitat...
Recent years have seen a shift in the online retail industry toward a greater emphasis on live marketing. The growth of social media commerce on the internet demonstrates the popularity of Livestream shopping. Although there has been a rise in interest in studying live streaming, a comprehensive model describing why consumers are willing to consist...
s: Hospitals faced many challenges during the COVID-19 pandemic when it came to providing healthcare to patients. These obstacles included limited bed availability, shortages of medical equipment and staff, insufficient drug supply, inadequate physical facilities, and a lack of healthy environments. As the pandemic continues into its third year, it...
Sales forecasting is an essential task in the retail management field. Intelligent forecasting using machine learning techniques can help discover the selection of feature variables that influence prediction of sales growth. A Python program implementation is adopted to compute; develop and visualizing forecasting model of historical sales data bas...
The current unique business scenario has brought in the increased overlap between work and nonwork boundaries. This situation has prompted psychologists and social scientists to focus on how the work and nonwork boundaries (WNWB) is constructed and sustained. The purpose of the study is to examine the relationship between how Boundary strengths at...
During the COVID-19 epidemic, personal safety has received increasing attention, leading to behavioral changes. Mobile-wallet (m-wallet) makes it easier for people to keep social distance, which helps stop the spread of the COVID-19 virus. Evolving Internet technology has brought about changes in consumer lifestyle. The current situation of COVID-1...
The Engineers in Society (EIS) course is a common course unique to Universiti Teknologi PETRONAS. However, every semester, the course receives 300 to 500 students, making managing and delivering it a challenging task. The EIS course is thus in need of a suitable mode of delivery where the teaching and learning process can cater to a large number of...
This research aims to identify the critical success factors used by Al-Ahliyya Amman University in applying the quality standards of higher education, to achieve these goals, the researcher used the descriptive and analytical approach of the views of a sample of administrators and academics at the researched university, as the researcher distribute...
The aim of this study is to identify the impact of strategic planning and continuous improvement on the effectiveness and efficiency of administrative decisions at Empowerment for Administrative Consultations and Marketing Company (EACMC). (50) questionnaires were distributed to the sampling and analysis unit from the higher and middle administrati...
This Examination centers around the components impacting purchasers' intentions
enjoyed S-commerce in KSA. We experimentally investigated factors impacting purchaser's
intentions on social media centering Facebook in non-industrial nations like KSA. Utilizing the
essential parts of the TPB (Theory of Planned Behavior), we coordinated No. of Likes a...
The investigation meant to recognize the Effect of the digital divide in its measurements
(Technological measurement, Information measurement, and Enactment and laws measurement)
on the quality of education (University presidency's obligation to quality, Scholastic standing
and distributed logical examination) at Al-Ahliyya Amman University.
To...
Different predecessors uphold the appropriation of organizational innovation. In spite of
the broad examination on innovations, research zeroing in on how these forerunners influence
psychological empowerment has stayed meager. The target of this examination was to research
the effect of six forerunners supporting organizational innovation (work...
With the fast advancement of science, innovation and the economic society, the use of Artificial Intelligence (AI) has gotten increasingly normal, as its improvement insightfully affects our work and way of life. In the field of web-based business, AI innovation has likewise been very much applied and accomplished great outcomes. Artificial intelli...
This study aims to investigate the impact of leadership styles (transformational leadership style, transac-tional leadership style, and Laisser-Faire leadership style) on employees' innovative work at Al-Ahliyya Amman University Employees. It follows the descriptive analytical approach by distributing a questionnaire to a sample of 461 employees fo...
Leadership and organizational culture are viewed as cut out of the same cloth and respected the most essential hierarchical components that assist firms with contending effectively and increase reasonable favorable position. We intend to analyze the interconnection between these components and lead a top to bottom hypothetical exploration paper con...
With the fast advancement of science, innovation and the economic society, the use of Artificial Intelligence (AI) has gotten increasingly normal, as its improvement insightfully affects our work and way of life. In the field of web-based business, AI innovation has likewise been very much applied and accomplished great outcomes. Artificial intelli...
Talent Management is characterized as the key cycle of utilizing human assets wanting to improve the business's worth and helping organizations arrive at their objectives by getting the correct ability ready and helping them develop their ideal capacities. Talent Management is a way to deal with Human Resources Management. HR is the association's e...
Advances in the capabilities of data technologies and the desire for accelerated business advancements are inspiring services firms, such as banks, to re-engineer their current business processes and cycles and develop newer business models. The execution of self-service through a web-based portal is one of the critical business models being actual...
The telecom industry is facing fierce competition. Customer retention is becoming a real challenge. Telecom companies do not want their customers to leave them and look for other service providers. Thus addressing customer churn is becoming a problem. This paper determines the customer churn percentage for a given case of transaction data set as a...
Marketing communication has become a social marvel in the contemporary commercial center. It is essential to see how marketing correspondence works and how consumer–brand connections can be upgraded through strategic marketing communication. Fundamental parts of contemporary marketing communication incorporate understanding the marketing promotion...
The study aims to scrutinize the level of administrative empowerment involving its dimensions (delegating powers/devolution of authorities, independence, learning, and training) on institutional performance (commitment to quality standards, achieving the goals, and staff performance) of Al-Ahliyya Amman University (AAU). The researchers applied the...
The aim of this research is to highlight the significance of an integrated view for evaluating web service performance, thereby achieving e-customer loyalty. The study examined the effect of transaction cost performance analysis with analysis forecasting factors (time/schedule analysis and forecasting, cost analysis and forecasting, and quality cos...
This study explores the influence of educating the balanced scorecard indicators on the financial performance and investment decision in general industrial shareholding companies in Jordan. We collected the perception based data from the 122 financial and planning managers working in the industrial shareholding companies in Jordan. At first, we che...
Progress in wireless technology has raised the number of people using mobile devices and stimulated the accelerated evolution of online shopping carried with these devices. However, today many corporations are making significant investments to take benefit of the new business opportunities given by internet technology, research on m-online shopping...
Numerous specialists and associations have invested energy into building managerial positioning frameworks by concentrating on various rules and different strategies. These frameworks produce various positions for establishment because of methodological contrasts that emerge from the determination of markers, loads, information assortment, and exam...
Globalization's effects require more contact between individuals of different cultures, beliefs and backgrounds. Citizens do not live and operate on an insular market; they now belong to almost every continent's global competition economy. Maximizing and utilizing organizational diversity has today become an important management issue. As diversity...
Sharing of tacit knowledge is not without its own challenges. It proposed here that to encourage tacit knowledge sharing, Rewards Systems, and Organizational Structure must be present. This proposition tested among ICT employees in Amman, Jordan. The data collected were analyzed using Pearson correlations and multiple regression, and the results in...
Trade Openness (TO) has a strong role in the development of an economy but its impact on the overall environmental profile of
a country is debatable. This analysis is focused to test how trade openness affects CO2 emissions in Oman. Unit root tests are conducted
and ARDL model is employed using data from 1972-2014. The results of the study suggeste...
Oil price movements and its macroeconomic effect may have deep effects on the oil exporting economy like Saudi Arabia in terms of personal consumption and welfare derived from the consumption. This present research targets to isolate the relationship between oil price and personal consumption per capita using a period 1970-2016 and applying cointeg...
This research paper aims to discuss the role of the strategies for promoting the relations between banks and their clients and the appropriate means of customer retention besides highlighting the banks' market share from the perspective of the Jordanian commercial banks' customers. Its main purpose is to identify the degree of the commercial Jordan...
This research aims to identify the rules of lean system application in the service industry. It also seeks to highlight the requirements of applying the lean production system on Al-Ahliyya Amman University to reduce costs. The research was conducted in the form of a case-study in Al-Ahliyya Amman University. Data was collected through discussions...
This study aims to examine the impact of the balanced scorecard on its various dimensions; the finances, customers, internal processes, and learning and growth, on the marketing innovation, in services; promotion, pricing, and distribution. The study also seeks to examine the reality of implementation of this tool in services ministries in Jordan r...
The purpose of this study was to analyze and evaluate the benefits of Jordanian universities competencies test
carried by Jordanian Higher Education Accreditation Commission (National Testing Center) which conducted
for general competencies and medium level competencies. The general competencies test was conducted for
students who are going to be g...
The purpose of this study was to analyze and evaluate the benefits of Jordanian universities competencies test
carried by Jordanian Higher Education Accreditation Commission (National Testing Center) which conducted
for general competencies and medium level competencies. The general competencies test was conducted for
students who are going to be g...
This study aims to investigate the influence of utilizing enterprise level marketing information system in the form of adopting a combination of software tools on the reduction of bullwhip effect. In order to formulate our research hypothesis, we revised the literature extensively. The empirical study findings indicated a positive influence and rel...
This study aims to investigate the impact of Jordanian consumers’ global-mindedness on retail store patronage.We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. Inorder to test our proposed framework, we conducted a survey in three different Jordanian cities. Our resultsconfirm that consumer globa...
Using the theory of information systems (IS) and theory of planned
behaviour (TPB), this study aims to investigate the three dimensional (3D)
based product presentations success for the online retailers. Particularly, this
article is implementing the 3D technology in the laptops industry. In order to
test our model, we designed a hypothetical retai...
Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regards
the magnification and variance in order volumes observed at upstream nodes in a supply chain, the
eWOM refers to the knowledge exchange which consumers carry out online, known as online rating or
review systems. It delivers credible and relevant prod...
Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regards
the magnification and variance in order volumes observed at upstream nodes in a supply chain, the
eWOM refers to the knowledge exchange which consumers carry out online, known as online rating or
review systems. It delivers credible and relevant prod...
The study aims to introduce the challenges facing the electronic human resource management and their effecton faculty members of private Jordanian universities, the challenges were researched by: electronic humanresource management, organizational culture , technology infrastructure , desire and conviction in technologyusage , employees knowledge i...
Various antecedents support the adoption of organizational innovation. Despite the extensive research on innovations, research focusing on how these antecedents affect psychological empowerment has remained thin. The objective of this study was to investigate the impact of six antecedents supporting organizational innovation (employee participation...
This study aimed to measure the Impact of Health Service Quality on Patient's Satisfaction in the Hospital's of Public and Private sectors in Jordan. To attain the aim of this study a random sample of inpatients was chosen to conduct this study within. The sample consisted of 450 inpatients. To determine the impact of Health Service Quality on Pati...
The study aims to show the role of empowerment in the management of the crises to which the
organization is exposed. This study will concentrate on empowerment of workers as an effective weapon to
encounter crisis in addition to availability of the information related to the crisis. Other points of attention by
this paper are the presence of alert...
This study aims to identify the kinds of rewards offered by the fast food restaurants in Amman to the customers. Study will focus on what fast food restaurants offer as incentives and rewards to attract more customers and increase sales volume. Primary data was collected by using a questionnaire distributed on the respondents, in order to ranking o...
This research aims at identifying the factors that play a significant role in the forming of customer behavior toward the brand or the organization. After previewing the literature of marketing, the researcher found that the human resources management activities are the main contributors in retaining the brand's name and the organization's name stu...
The speed of everything has become one of the features of this era; spread of knowledge and information, communications, e-management, e-marketing and selling and even e-every thing, the whole practice became faster and more useful through the means of various communications. The importance of this study as it deals with a contemporary theme, a mob...
This study aims at the relationship between the real estate market and Amman Stock Exchange, through the impact of three macroeconomic factors (GDP, inflation rate, and the population growth rate) and another three factors from the microeconomic indicators (interest rate, remittances of Jordanian expatriates, and the loans provided by the Jordanian...
The study aims at determine the effect of the implementation of Mobile Bank Usage from marketing point of view in Jordan on the different dimensions of the study (Gender of bank managers, Age of bank managers, Qualification of bank managers, Bank Branch Location, Bank Age, and Years of experience in bank)
Data have been processed and analyzed throu...
This research aims at highlighting the role of Jordanian local community in developing tourism
in Jordan through collaborative efforts and encouraging the governmental agencies to attract
tourists from around the world. Knowledge about tourism sites is very important in this aspect.
And managing tourism marketing must be shared between the governme...
Within the views of Newtonian science, and the classical ontology of management, organizations
are operated according to deterministic modes.This worldview implies that structures determine
the information needed and that perceptions must be managed by feeding the `right' information
and withholding information that might lead to disorder and chaos...
Within the views of Newtonian science, and the classical ontology of management, organizations
are operated according to deterministic modes.This worldview implies that structures determine
the information needed and that perceptions must be managed by feeding the `right' information
and withholding information that might lead to disorder and chaos...
This study aims to discern the impact of creating and triggering new Banking Products
and Services on the shareholders equity. The researcher selected Shabab Product that
provided by the Arab Bank of Jordan in 2005. The Bank had implement an advanced
marketing strategy to market this product for the Jordanian Citizens who are between 18-
35 years....
The Consumer Cooperative Societies are market leaders in the State of Kuwait. They have
successful history both in terms of the number of cooperative branches and their membership. In
recent years, they have handled over 80% of national trade and enables consumers to buy a wide
range of goods and services. Today, co-operatives operate successfully...
Consumer Co-operative Societies are central to the Kuwait Society. They play an important socio-
economic role that cannot be isolated from the general economical activity. They form an important
part of the social life of Kuwait because of their concern with both economic and social objectives. The
societies enable consumers to buy a wide range of...
Business is increasingly becoming global in scope today. The massive advancement
in technological development (communication, Internet etc.) facilitates the access of
companies to many countries. Consumers today have access to the very best products
from many different countries. In part to accommodate these realities, countries in the
past several...
This study intends to highlight the significance and importance of using MKIS in decision-making, as well as to describe the process of decisions taken by the managers using MKIS. The study also aims to lay out the necessary requirements for the successful implementation of MKIS in decision-making. The review of literature shows that the roles for...
Questions
Questions (6)
I want to write an article on this.
To identify the reality of sports marketing strategy.
Is it true and ethical that consumers have to ask their doctors to prescribe particular medicines or particular brands?