Ahasanul Haque

Ahasanul Haque
International Islamic University Malaysia | iium · Department of Business Administration

Doctor of Philosophy

About

215
Publications
220,180
Reads
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2,388
Citations
Introduction
International Marketing, Digital Marketing, Islamic Marketing, Consumer Behaviour, Tourism and Hospitality etc.
Additional affiliations
July 2005 - present
International Islamic University Malaysia
Position
  • Professor
Education
July 1996 - January 2001
Putra Business School University Putra Malaysia (UPM)
Field of study
  • Marketing

Publications

Publications (215)
Article
The precipitous expansion of ecotourism destinations and tourists has intensified competition in the tourism business. Thus, the present study investigates the connection between destination image and travel motivation that marketers must comprehend and focus on establishing ecotourism in Bangladesh. Despite a growing number of works on destination...
Article
Full-text available
This paper seeks to determine, explore and examine the factors affecting the job satisfaction of private commercial bank-employees in Bangladesh. A qualitative research design was employed to collect data from bank employees (n = 5) through in-depth semi-structured interviews and a focus group discussion (n=5). For the validity and reliability of t...
Article
Success factors of expatriate leaders in a globalized world depend highly on selective competencies. Each competency have a wide set of skills associated with it. This paper attempted to present an investigation for the assessment of a competency such as cultural intelligence on socio-cultural adaptation for expatriate leaders working in different...
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Purpose: This research aims to discover whether or not there is a connection between the governance structure of microfinance institutions (MFIs) and the outreach these organisations provide. The research looks at how the different kinds of MFIs, like Microfinance Banks (MFB) or Self-Help Groups (SHG), Microcredit Programme (MCP), and Rural Develop...
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The objective of this study was to investigate the effects of CARTER model on customer satisfaction towards loyalty among Muslim customers of Islamic banks in Bangladesh. Initially, a theoretical model was established based on detailed literature review. Afterwards, a self-administered structured questionnaire was developed, and data were collected...
Article
Diabetes mellitus is a worldwide medical problem with lack of knowledge, high costs, and maximum cause of mortality. The assessment of knowledge is very important about diabetes mellitus and its causes, symptoms, complications, risk factors among the general population in Petaling Jaya due to gradual increase in diabetes and its complications among...
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Payment systems have been enormously switched out by introducing a new dimension in fintech where e-wallets can be used in conjunction with mobile payment. The severe competition of e-wallet services has forced providers where satisfaction is of prime concern. A total of 480 data were obtained from the respondents living in Dhaka city. The structur...
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Drawing on Social Exchange Theory (SET), this paper examines the gap in the application of green human resource management practices (GHRM-Ps) and its effectiveness on millennial employees’ retention. This study employed quantitative analysis based on surveys using a sample of 389 respondents from different small and medium enterprises (SMEs) locat...
Article
The purpose of the paper is to investigate the relationship between internal branding and organizational citizenship behavior in the hotel industry from the context of Bangladesh. A quantitative approach was employed to gain an understanding regarding the relationship between organizational citizenship behavior and internal branding. The sampling m...
Book
Sustainable Development Goal (SDG) 12 is to achieve prosperity, peace, and unity in the world through responsible consumption and production. In the context of Falsafah Pendidikan Kebangsaan (PFK) or National Education Philosophy Malaysia, a peaceful, unity and prosperous world is known as sejahtera world. Sejahtera has a strong influence in Malays...
Book
Sejahtera consumerism in post covid-19 requires awareness, education, and reinforcement. Every consumer should be naturally sejahtera consumers and always practice responsible and sustainable consumerism. The lack of awareness about consumerism has been accelerating with industrial oriented education. Indeed, the reality of life encourages mate...
Book
Sustainable Development Goal (SDG) 12 is to achieve prosperity, peace, and unity in the world through responsible consumption and production. In the context of Falsafah Pendidikan Kebangsaan (PFK) or National Education Philosophy Malaysia, a peaceful, unity and prosperous world is known as sejahtera world. Sejahtera has a strong influence in M...
Article
Full-text available
The aim of this study is to reveal whether consumers are affected by product information and product photographs while purchasing pants from digital channels. The study consists of two stages. In the first stage, an online survey that evaluated the effect of the purchase behavior of pants pants photographs and information, was performed on 651 youn...
Article
The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self-manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore...
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Purpose: Due to increasing competition in healthcare, hospitals need to be more consumer oriented. Determining the factors affecting the hospital selection of consumers and the relationship between them are beneficial for hospitals. The purpose of this study is to examine the factors affecting hospital choice of healthcare customers. Methods: The s...
Article
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The purpose of the paper is to examine the relationship between green human resource management (GHRM) practices such as green recruitment, green training, green performance management, green reward, green involvement and millennial employee retention in the hotel industry in Bangladesh. The study examined the moderating effect of psychological emp...
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This paper investigated the impact of strategic location, a retailer's most expensive and long-term marketing mix choice, on customer dynamics. The researchers used two aspects of retail location to estimate consumer spending at a multinational café franchisee in the metropolitan area of Malaysian capital. A qualitative observation method has been...
Article
Foreign remittances have contributed significantly to Bangladesh’s overall economic development through the years. More than half a million Bangladeshi citizens work abroad, which lessens the country’s labour market burden. As a result, Bangladesh deemed a big beneficiary of remittances, earning USD 21.8 billion in 2020. It is inseparably linked to...
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The latest coronavirus epidemic has witnessed a catastrophic fall in traditional education system and a significant change to app-based learning to maintain learning continuity. The conventional face-to-face teaching approach has been drastically altered with the addition of a new dimension in which student satisfaction is paramount. This current r...
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This study is based on a case analysis where a particular medium size shopping mall has been taken for observation. Field work has been utilized as the ground for suggesting a new model for a shopping mall layout. Various factors necessitated the undertaking of this particular study. First and foremost, many methods prevail in business research, bu...
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Telecommunication sector has a great importance for the socio-economic development of a country, and it is immeasurable. In the competitive market, telecommunication sector ensures customer satisfaction and customer’s pivotal attention greatly. The major aims of this study are to know about the degree of customer satisfaction in Bangladesh and to f...
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Edu-tourism and education encompass globalization involving the same history over the years. It has been identified that Malaysia has become a prominent destination among international students for affordable living cost and quality education. The purpose of this study was to investigate the potential of Edu-tourism sector in Malaysia and students’...
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Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants and their effects on customer loyalty for roadside res...
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The study purposes to investigate the factors that influence Muslim consumers’ purchase behaviour on halal food products in Turkey. Based on the extended TPB model; halal food awareness among Muslim consumers, their religious level, social factors, intention to purchase and actual behaviour towards halal food products are investigated. 152 valid re...
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Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world's tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study...
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The purpose of this study is to examine the impact of the factors such as governance board, gender and business strategies on the succession planning in family-owned businesses (FOBs) in Bangladesh. Moreover, the study also examines the moderating role of education on the relationship between the governance board, gender and business strategies on...
Conference Paper
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Tourism development and investigation acknowledge is the growing interest in Halal tourism. Halal tourism can be described in accordance with Islamic principles with every substances or activity that can use or participate in tourism. Consequently, the significance of Halal Tourist Destination creation and promotion should be cantered in all areas...
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This investigation distinguishes the variables influencing Malaysian purchasers' fulfillment towards eco-accommodating items. Four factors in particular, value, quality, accessibility and easy to understand are proposed to have solid connections with consumer loyalty with regards to Malaysia. Numerous investigations have been done on green promotin...
Conference Paper
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“Job satisfaction” is a pleasant or encouraging state of expression which is consequential from the valuation of one’s “organizational commitment”. The gladder the employee, the higher is the mindset of “job satisfaction”. It is presumed that “quality of work-life” and “compensation benefits” enhances “job satisfaction” which in reappearance increa...
Conference Paper
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Introduction/Main Objectives: This study explored what can be done to attract and retain millennials employees in different positions of the ready-made garments factories of Bangladesh during the environmental disruption period i.e. during the COVID-19 pandemic. Background Problems: During the pandemic purchase orders from western buyers have been...
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This research aims to examine the factors affecting international student satisfaction in Malaysia. Quantitative analysis is used in this study. Stratified proportionate random sampling technique is applied to select the respondents. Total 200 respondents were involved from the selected public higher learning institutions. SPSS statistical analysis...
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Every year about billion tons of foods are wasted globally. The problem of food waste is increasingly attracting the attention of the issues related to healthy and sustainable food. Food waste also becoming a significant issue for the socio-economic aspects of Malaysia through environmental degradation. Therefore, it is required to determine the in...
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The Covid-19 outbreak has clearly pierced the life of humankinds in almost all countries and all members of the society. Understanding and practicing measures for self-protection and maintaining social distance for prevention of transmission of infection are the new guidelines. This study examined decision factors such as perceived severity, suscep...
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In recent years, online shopping has dramatically increased and resulted many traditional retail stores a tragic demise. Due to the increasing number of social commerce sites new generations are shifting towards online shopping by preference. The purpose of this study is to investigate the effects of perceived value i.e. hedonic value, utilitarian...
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Infectious diseases like influenza, malaria are proved to be hazardous for humankind. While some became epidemic to a few geographical regions, the new Coronavirus (Covid-19) outbreak in almost every regions of the world made it a pandemic. Although clinical research and development evolved in today's modern age, a successful and recognized treatme...
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Alternative Medicine is a mode of therapies and therapeutics used in place of conventional medicines. For the past decades, alternative medicine has made significant contributions to harmonize the human body's natural healing process. This study examined decision factors such as patient's attitude, subjective norm, perceived behavioral control, kno...
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The intense competition among apparel retail outlets in Bangladesh are on the rise. Due to the increasing number of these outlets, young consumers tend to differentiate the apparel products by visiting stores and compare prices with other outlets and end up with impulse purchase. The purpose of this study is to examine the relationship between visu...
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The judgment of consumers conveyed over the internet plays a vital role in the consumer decision-making process. Hence, the appearance of electronic word of mouth (eWOM) has become one of the most effective marketing techniques in the 21 st century. This research was aiming to determine the predictors of negative eWOM while investigating whether ne...
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Customer satisfaction is an important word that commonly uses in marketing. It is a proportion of how products and services provided by an organization meet or enhance client desires. This research work looks to examine student fulfillment and its impacting variable of the cell phone industry in Bangladesh. This research work is led to 320 Grameenp...
Article
Alternative Medicine is a mode of therapies and therapeutics used in place of conventional medicines. For the past decades, alternative medicine has made significant contributions to harmonize the human body's natural healing process. This study examined decision factors such as patient's attitude, subjective norm, perceived behavioral control, kno...
Article
Full-text available
The recent outbreak of Novel Coronavirus COVID-19 has led to a global panic due to its fatal nature. Malaysia is currently being aware of this pandemic disease and the government has imposed Movement Control Order (MCO) for preventing the spread of this disease. The ongoing Visit Malaysia 2020 campaign has been cancelled and all the guests who are...
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A plethora of researchers has dominantly kept their focal point on the concept of social entrepreneurship and its economic development and sustainable aspect, but very few studies have been carried out which solely emphasized the youth and social entrepreneurship in Bangladesh. This study aims to explore the factors associated with the perception d...
Article
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In recent years, there is a noticeable increase of cashless transactions due to the development of financial technology. As a result of being expansion of fintech products such as e-wallet, consumers are shifting from cash-based to cashless. Young adult consumers in 21st century are regarded as tech-savvy as they were born in the era of smartphone...
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In today's technology-driven world, an understanding regarding the use of communication technology has emerged as a crucial aspect. Therefore, this study took the initiative of comprehending this phenomenon in the context of the education sector, particularly in the Malaysian setting. The population consists of employees working in the different ed...
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The main objective of Islamic microfinance institutions (IsMFIs) is to uplift the socio-economic status of the poor. This is essential to evaluate the effects on the Islamic microfinance (IsMFs) program and its participants. This research attempts to analyse the multilevel effect of IsMFIs at the enterprise level and social level in Bangladesh. Rur...
Article
Full-text available
The main objective of Islamic microfinance institutions (IsMFIs) is to uplift the socio-economic status of the poor. This is essential to evaluate the effects on the Islamic microfinance (IsMFs) program and its participants. This research attempts to analyse the multilevel effect of IsMFIs at the enterprise level and social level in Bangladesh. Rur...
Conference Paper
Full-text available
ASEAN is a stirring and vibrant region with nearly half of its 630 million people aged below 35. It has one of the best resources possible which is human capital to embrace the very real challenges of the Industry 4.0 economy. Youths are the backbone of a nation. It is utmost necessary to create skills, behaviour, awareness, welfare-attitudes and a...
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Human resource management as a strategic function looks for different management skills in the candidates during recruitment process. Having management skills in the form of competencies are crucial to optimize organizational performance. Therefore, analysis of competencies is essential for the candidates who will be the future employees to underst...