Agus Syam

Agus Syam
State University of Makassar | UNM · FEB

About

38
Publications
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177
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Introduction
Skills and Expertise

Publications

Publications (38)
Article
Full-text available
This research aims to develop service innovation in the Markas Grafis business. through diversification of service types to improve customer satisfaction. The subjects of the study consisted of 23 people, namely 20 customers and 3 internal parties of Markas Grafis (Owner, Designer, and Visual Content Manager). This study uses the Substitute, Combin...
Article
Full-text available
This study aims to determine the effect of entrepreneurship education, creativity and entrepreneurial motivation on interest in entrepreneurship in the millennial generation in Makassar City. This research is a quantitative descriptive study with a sample of 224 respondents and then analyzed based on multiple linear regression analysis. Data obtain...
Article
This study aims to increase the brand value of small businesses using The Circle Of Values. The research method used in the development is Branderpreneurship Farming Analysis (BFA) both qualitatively and quantitatively. This research procedure designs a concept in determining Branderpreneurship itself has a core process commonly called The Circle O...
Article
Full-text available
Industry service Majestic Ria decorations still not yet optimal utilization technology and face increasing competition strict from competitors new. Therefore that, company need develop his business through designing an effective business model. Business Model Canvas (BMC) can used as tool for designing an effective business model to use increase de...
Article
This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as using Voice of Customer (VOC) a...
Article
Full-text available
This research aims to determine the feasibility of opening a new branch at the My Chicken restaurant on Jalan Poros Tanjung Bira, Bulukumba district. This research uses a qualitative approach. Data collection was carried out through observation, interviews and documentation techniques. The collected data is processed using data reduction steps, dat...
Article
Full-text available
The study's main goal is to thoroughly investigate how the Takalar Sugar Factory impacts the creation of business opportunities within the community, as well as to assess the implementation of Corporate Social Responsibility (CSR) from the community's perspective. The research employs a descriptive qualitative approach, gathering data through obser...
Article
Full-text available
This study aims to determine the application of social capital-based institutional models in formulating policies for village-owned enterprises as a resilience strategy for local economic development. This research uses a qualitative approach. Data collection is carried out through observation techniques, interviews, documentation Data reduction st...
Article
Full-text available
This study attempts to determine the best marketing plan for boosting product sales turnover at the Amaaraa.id company in Makassar City. Observations, interviews, and documentation of research objects are utilized as data gathering techniques in the qualitative descriptive research approach. The data is then analysed using SWOT analysis. According...
Article
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Essential oil made from clove leaves is a commodity that has many benefits and quite high market potential. However, running an essential oil distillation business made from clove leaf waste has many challenges, so the right strategy is needed in building a business. This research aims to find out the right strategy that can be used to develop an e...
Article
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: In the face of intense competition, one of the conditions that must be met by the company is trying to achieve the goal of satisfying consumers. Companies generally want consumers to last forever, retaining consumers is not an easy task, considering that changes can occur at any time. Owners who are aware of this will of course always try to impr...
Article
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The purpose of this study was to determine the financial condition of the baked oyster business actors and the application of administrative functions in managing the oyster business in Lajari, Barru Regency to increase family financial income. This study uses a qualitative approach, collecting data through observation, interviews and documentation...
Article
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This study aims to determine the effect of online consumer reviews and prices on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. The research method used is the quantitative method with the method of collecting data, namely through observation, questionnaires and documentation. In this s...
Article
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The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in...
Book
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Ekonomi kreatif diartikan sebagai salah satu sektor perekonomian yang menggunakan ide dan pengetahuan berkonsep kreativitas dari manusia yang berperan sebagai faktor produksi utamanya. Ekonomi kreatif memiliki dasar ide manusia yang tergolong baru, unik dan inovatif. Mendapat dukungan dari industri-industri kreatif, sektor perekonomian ini dapat be...
Article
The purpose of this finding is to determine the impact of entrepreneurial behavior on the performance of small businesses (on corn on the cob in Takalar Regency). This research is quantitative. Simple regression analysis was used to evaluate hypotheses, while data collection was carried out by distributing questionnaires to business people. entrepr...
Article
The purpose of this finding is to determine the impact of entrepreneurial behavior on the performance of small businesses (on corn on the cob in Takalar Regency). This research is quantitative. Simple regression analysis was used to evaluate hypotheses, while data collection was carried out by distributing questionnaires to business people. entrepr...
Article
Full-text available
The purpose of this study is to find out and analyze how the influence of motivation, business capital and marketing strategy on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. This study uses quantitative methods with data collection instruments in this study, namely questionnaires, observations and documentation. Informa...
Article
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This study aims to determine the influence of income expectations and the family environment on the entrepreneurial interests of students of Madrasah Aliyah Pompanua District Ajangale Bone District. This research is categorized as quantitative descriptive research with correlation approach. The population in this study as many as 188 students of cl...
Conference Paper
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Pangkep District is one of the provinces in South Sulawesi, which produces many Eucheuma cottonii seaweed. The coastal communities, mostly fishermen, cultivate this type of seaweed almost along Pangkep District's coast. Seaweed has a relatively short cultivation cycle, and relatively small business capital requirements can provide opportunities for...
Article
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This study aims to determine the effect of entrepreneurship education in family and information literacy on student entrepreneurial interest in SMK Negeri 1 Makassar. The current study applied descriptive quantitative research. It was conducted at SMK Negeri 1 Makassar in September 2019 to October 2019. The population in this study were students ma...
Article
Full-text available
This study aims to determine the effect of flash sales on the impulsive buying behavior of marketplace consumers in women. This research is categorized as a quantitative descriptive study with a simple regression approach. The population in this study were 347 female students, and a sample of 54 female students was obtained. Data collection was car...
Article
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This study aims to determine the effect of entrepreneurial literacy and entrepreneurial character on the success of small-scale business studies on culinary entrepreneurs in Enrekang district. This research is categorized as a quantitative descriptive study with a correlation approach. The population in this study were 100 entrepreneurs, and obtain...
Article
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Mitra dalam Program Kemitraan Masyarakat (PKM) ini adalah Kelompok Mahasiswa Wirausaha Muda di Kota Makassar. Masalahnya adalah mitra belum memiliki keterampilan memadai dalam mengoptimalkan pemanfaatan internet dan media sosial sebagai media bisnis online dan belum memiliki pemahaman yang memadai mengenai legalitas dalam bertransaksi online. Metod...
Article
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This study aims to determine the effect of entrepreneurial creativity and self-efficacy on student entrepreneurial Intention. This study uses a quantitative research approach to the type of associational research. The population in this study was 360 students of Universitas Negeri Makassar who already had a business in 2019 and sample of 144 stude...
Article
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The acceleration of diversification of food consumption based on local resources has become a government policy. One form of the implementation of the policy is the optimization of the use of the yard. To optimize the function of the yard as a source of vegetable food, training in hydroponic technology education activities has been conducted with c...
Article
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The main problem of entrepreneurship education in Indonesia is the mindset of most Indonesian people that the goal of continuing education to higher education to become a civil servant is not to be someone who has an entrepreneurial mentality. Entrepreneurship learning has not been able to change the mind-set of college graduates from finding jobs...
Article
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This research was conducted to answer the problem of "how to develop the career of state vocational school teachers in Makassar City". Thus, this study aims to determine the career development of teachers in the State Vocational School in Makassar City. This research is a descriptive study that provides an overview of Career Development of Vocation...
Article
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The production of catches of small-scale fishermen in the west coast of Barru District, South Sulawesi Province, Indonesia has fluctuated due to changes in the seasons each year. Changes in catch production have an impact on the household economy such as household income and consumption expenditure. This study aims to estimate the factors that infl...
Article
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This study was conducted to answer the problem "Is Entrepreneurship Learning Outcomes on Attitude and Behavior Basic Competence can Entrepreneurial Enhanced Through Cooperative Learning Mind Mapping" . Thus, this research aims to improve learning outcomes in basic competency entrepreneurial attitude entrepreneur behavior after the application of th...
Article
Analysis of Prospect Capital Growth and Employment in Small Industries in The District Sidenreng Rappang. This research was conducted to answer the question "what are the prospects of capital growth and labor in the District Small Industries Sidenreng Rappang 5 (five) years from (2012-2016)". Thus, this study aims to determine how the prospect of t...
Article
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Adapun tujuan kajian ini adalah untuk mengetahui tingkat keberhasilan pemberdayaan masyarakat melalui program life skills berbasis potensi lokal di Desa Lero Kecamatan Suppa Kabupaten Pinrang. Jumlah subyek (peserta pelatihan) sebanyak 121 terdiri atas 60 peserta pelatihan pembuatan ikan asin (kering) dan 61 peserta pelatihan pembuatan minyak kelap...

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