Agnieszka Pleśniak- PhD
- Professor (Assistant) at SGH Warsaw School of Economics
Agnieszka Pleśniak
- PhD
- Professor (Assistant) at SGH Warsaw School of Economics
About
16
Publications
4,235
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
70
Citations
Introduction
Skills and Expertise
Current institution
Publications
Publications (16)
Purpose
The article shows partial proof for the protean paradox existing outside of the Anglo-Saxon part of the world. We pose questions about the impact of each protean career orientation (PCO) dimension on career outcomes, i.e. objective career success (OCS) and subjective career success including career satisfaction (CS) and perceived employabil...
Considering citizens as a significant group of stakeholders, a need to study their attitudes and antecedents of engaging in city matters becomes evident. Therefore, the paper aims to determine which determinants impact citizen participation (both online and offline) in city branding in Georgia and Poland. By approaching city branding as a governanc...
Purpose: The article presents research on enterprises from various economic environments, namely the mature Finnish market and the Polish post-transformation one. Thus, our study examined how the external (international) environment affected the internationalization and business opportunities of Polish and Finnish SMEs. Methodology: Data for the Po...
Purpose
The entrepreneurial marketing orientation (EMO) has been studied primarily in developed countries. The past research has focused on entrepreneurial marketing dimensions and their relationship with selected small- and medium-sized firm (SME) activities, strategic orientations or performance. Scholars have not paid enough attention to the EMO...
This article aims to explore the impact of digital communication tools application by citizens and the perceived usefulness of social media on the relationship between citizens and local authorities. The data were gathered in April–September 2020 through a survey (CAWI) among citizens of Poznan, Poland (n=502), and Kutaisi, Georgia (n=504), and wer...
Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this phenomenon in the firms from a post-transition Polish market. Specifically, market-sensing capability, entrepreneurial marketing orientation, and marketing strategies were considered the possible determinants of innovation ambidexter...
Recently there have been several reports concerning the SMEs’ decision-making in the foreign markets, including the discussion comparing the so-called “effectual” decision-making style with the causative one. The study aims to investigate the nature of the decision making of SME-exporters and to analyze the relationship of the decision-making style...
Background: A company with transnational ambitions operates, reacts and undertakes its activities within the broadly understood international environment. The article aims at assessing the relationship between the international environment hostility (ENV) and the entrepreneurial marketing orientation (EMO) of Polish SME-exporters. Methodology: Two...
The paper presents the results of a quantitative study of 240 Polish SMEs from the
manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent their learning is linked to entrepreneurial marketing orientation. As learning is a key element of both traditional and rapid internationalisation models, the second aim of the...
The study aims to analyze the relationship of the decision-making style of SME-exporters with their entrepreneurial orientation, and to characterize their decision-making mechanisms. A mixed mode CAWI/CATI method was applied on 300 Polish firms from the manufacturing sector in Spring of 2018. To assess their decision making we applied the scale ada...
This chapter aims to develop and test the tools for measurement of entrepreneurial marketing orientation (EMO) of the exporting small and medium-sized enterprises (SMEs). A sample comprising 300 Polish SMEs, including over 44% international new ventures, representing manufacturing branches, and mostly owned exclusively by Polish capital, is analyze...
The chapter presents a study of the determinants of entrepreneurial marketing at the managerial and organizational levels. At the managerial level, the concept of so-called international vision is used to describe the approach of SME managers to foreign markets. Based on data concerning 300 Polish exporting SMEs, the relationship of their internati...
Some estimation models in the structural equation modelling as well as their characteristics are discussed in this article. An attempt of the scale construction to measure securing in households' old age with the use of structural equation modelling is presented too. Characteristics of each method decided on the estimation choice. Simulation survey...
