Adriana Santos-Caballero

• PhD(c) Business Research
• University of Barcelona

The objective of this work is to analyze and improve the SWOT technique, considered one of the most classic analytical techniques in the field of strategy. The results obtained show how an instrument of fuzzy logic can measure the degree of strength of factors that correspond to the strengths, weaknesses, opportunities, and threats which correspond...

Resumen El objetivo de este trabajo es analizar y mejorar la técnica DAFO, considerada como uno de los métodos analíticos más clásicos en el campo de la estrategia. Los resultados obteni-dos muestran cómo un instrumento de la Lógica Borrosa puede medir el grado potencial de los factores correspondientes a las debilidades, amenazas, fortalezas y opo...

The increasing connectivity provided by the Internet and the increasing power of online consumers have turned the virtual brand communities into a relevant phenomenon, giving a better communication between businesses and consumers, these platforms often focus on mutual and specific interest (a brand, a product, etc.) and its members are usually uni...

The objective of this work is to analyze and improve the SWOT technique, considered as one of the most classical analytical methods of the area of strategy. The results obtained demonstrate how a fuzzy-logic instrument can measure the potential degree of the factors that correspond to the strengths, weaknesses, opportunities, and threats of a parti...

The aim of this paper is to analyse the distinctive characteristics of the Logistics System, namely: “Calculating stock provision” - in order to do this we have used data belonging to a company in the fashion sector. In order to carry out this investigation, the following sequence has been followed: firstly, the current content of the logistics fun...