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Publications (8)
Introduction: This research aims to describe the treatment that informational content from public media receives in YouTube search results. Methodology: To do this, using the platform's API, search results have been extracted for a set of 4 keywords over 60 days. Results: The analysis indicates that public media are a minority (3.70%) among the cha...
In the context of the struggle for audience attention, Twitch has gained ground by offering live broadcasts of user-generated content. This article quantifies this platform by focusing on the Spanish-speaking community, specifically by analyzing the broadcast patterns of streamers, audience distribution and consumption cycles. The results show mass...
La desinformación es un fenómeno global que puede llegar a amenazar el normal desarrollo de las dinámicas sociales más básicas. Durante la última década se ha observado el uso instrumental y organizado de noticias falsas con el objetivo de consolidar ciertas narrativas en la opinión pública, obtener beneficios económicos o réditos electorales. Las...
Este artículo recopila la experiencia acumulada durante 9 años en el diseño y ejecución
de data sprints en el marco del Máster en Comunicación y Marketing Digital de la Universitat Autònoma de Barcelona. Con más de 90 proyectos distintos a sus espaldas, estas jornadas han sido un punto de encuentro para profesionales, académicos y estudiantes, posi...
Social platforms are playing an increasingly more important role in different aspects of our daily lives, which can range from the most mundane to such crucial processes as the transmission of meanings and values in our society. Much of the interest lies in the fact that storytelling on social networks is a collective process in which users partici...
This article proposes the analysis of reactions, emojis, and stickers of Facebook as a method to analyze the way in which the platform grammatizes the actions of the users and also the emotions invoked by the narratives that are deployed in the social network. To do this, we took, as a study case, the electoral campaign of the elections to the Parl...
This article takes the events around the referendum for the
Independence of Catalonia, which took place on 1 October
2017, as a reference to carry out an analysis on the use of
disinformation within a context of political conflict and a highly
polarised scenario, as part of a strategic narrative. Based on
a proposed analytical methodology, and appl...
