Adis Maulidina

University of Birmingham · Department of Marketing

The 2019 "trigger cities" surge in music streaming from urban Southeast Asian and Latin American users has propelled emerging artists into global recognition. This study examines global popular music power dynamics, once Western-dominated, using cultural hybridity to explore how Indonesian artists maintain global media representation with local-dri...

Large Southeast Asian and Latin American cities are labelled and targeted as “trigger cities” due to the populations’ great interest in emerging artists. This working paper aims to investigate the functioning of trigger-city marketing, how it is experienced by consumers, and the outcomes in the context of Jakarta, Indonesia.

This study examines music streaming's worth using the FoMO (Fear of Missing Out) concept to comprehend freemium users' perception of subscription fee in exploring music content in Indonesia. Using a quantitative survey of 436 freemium Youtube, Spotify, and other DSP users, the results capture the relationship between the fear of missing out and sub...

In 2019, several emerging markets' urban areas, known as 'trigger cities,' generated substantial streaming numbers on platforms like Spotify and YouTube. Jakarta, a leading trigger city, plays a pivotal role in Indonesia's digital music evolution, where consumers actively discover new Western artists. The city's dense population significantly contr...