Adhi Prakosa

• Master of Science
• Lecturer at Universitas PGRI Yogyakarta

This research aims to determine the influence of sales promotion, visual merchandising, and store atmosphere on impulsive buying at Kalola Space Coffee Shop in Yogyakarta. The study refers to consumers at the Kalola Space Coffee Shop in Yogyakarta. This research utilizes a quantitative research method. The sample used in this study consists of 80 r...

This study aims to examine the determinants of revisit intention and satisfaction as a mediator of revisit intention at Warung Kopi Klotok Kaliurang using the TPB and ECT theoretical frameworks. This research predicts consumer revisit intention using the variables of traditional atmosphere and eWOM, mediated by satisfaction. This type of research i...

The merapi park tourist attraction is one of the destinations that Indonesian tourists frequently visit. This research aims to examine the influence of attributes, service quality, accessibility, and electronic word of mouth on visitor satisfaction. The data collection method for this research used a questionnaire distributed through Google Forms....

The merapi park tourist attraction is one of the destinations that Indonesian tourists frequently visit. This research aims to examine the influence of attributes, service quality, accessibility, and electronic word of mouth on visitor satisfaction. The data collection method for this research used a questionnaire distributed through Google Forms....

This study aims to determine consumer purchase intention for single-origin espresso coffee. Researchers used the Theory of Planned Behavior (TPB) as a model framework. Peer influence and electronic word of mouth are proposed as constructs that influence purchase intention with attitude towards barista influencers as mediation. This type of research...

Objective: The study aims to examine the factors influencing consumer purchase intention towards organic ice cream in Indonesia. Adopting organic food products aligns with SDG 3, which promotes a healthy lifestyle. Theoretical Framework: This study employs the Theory of Planned Behavior (TPB) framework as the foundation for model development. The T...

Penelitian ini bertujuan untuk mengetahui intensi berkunjung kembali para wisatawan domestik di DIY dengan menguji determinan intensi berkunjung kembali yaitu kepuasan merek, dan pengalaman merek. Sampel yang digunakan adalah wisatawan domestik yang berkunjung di DIY sejumlah 228 responden. Metode penelitian adalah survei, dan data dianalisis mengg...

The type of educational tourism is a tourism village. This research focuses on analyzing the behavioral intentions of students and college students in tourism villages. This study aims to test the Experience Economy Model, namely the experience of education, entertainment, escapism, and esthetics on tourists' intention to revisit to the Nglanggeran...

Kopi merupakan komoditas yang memiliki volume perdagangan sangat besar di dunia. Industri kopi melibatkan banyak orang yang terlibat dari hulu sampai ke hilir. Rantai pasok adalah serangkaian kegiatan untuk menghasilkan barang dan jasa. Fenomena di industri kopi sangat menarik karena pertumbuhan jumlah kedai kopi yang semakin berfokus pada kualitas...

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The...

Usaha Mikro Kecil Menengah (UMKM) saat ini menjadi salah pembangkit ekonomi di suatu negara, salah satunya di Indonesia. Setelah pandemi covid-19 sektor UMKM memiliki peran yang besar dalam proses pemulihan ekonomi nasional. Jumlah UMKM di Indonesia selalu mengalami peningkatan setiap waktunya, terutama di Kabupaten Sleman. Di Kabupaten Sleman terd...

Cause-related marketing (CRM) is a marketing program that closely relates to corporate social responsibility. The increasing popularity of CRM has led many researchers to investigate effective CRM campaign strategies. This study employs an experimental design with a factorial design to assess the impact of time duration, proximity, and congruence o...

Penelitian ini bertujuan untuk mengetahui pengaruh customer satisfaction, experiental marketing, customer trust terhadap loyalitas konsumen pada Coffee Shop X. Penelitian ini menggunakan penelitian kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 100 responden dengan menggunakan teknik probality sampling. Analisis yang digunakan dal...

Penelitian ini bertujuan untuk mengetahui apakah kepuasan kerja, keadilan organisasi, pemberdayaan karyawan baik secara parsial maupun simultan berpengaruh terhadap komitmen organisasi karyawan CV. X. Jenis penelitian ini adalah kuantitatif. Populasi dan sampel dalam penelitian ini adalah seluruh karyawan CV. X. Metode pengumpulan data penelitian i...

Penelitian ini dilakukan untuk mengidentifikasi pengaruh variabel Brand Personality, Perceived Quality dan Brand Prestige terhadap Brand Trust sepatu olahraga lokal di Daerah Istimewa Yogyakarta. Menggunakan sampel dengan jumlah sebanyak 154 responden. Purposive sampling digunakan dalam pengambilan sampel. Kuesioner digunakan sebagai sarana untuk m...

The development of the digital world has an impact on the print media sector. Print newspapers are starting to compete with digital media that can be accessed online. This study aims to determine the effect of content on print media, namely general information, scientific information, entertainment information, job vacancies information, and advert...

Kita mengenal fase perubahan pemasaran yaitu dari Marketing 1.0 hingga Marketing 5.0 (Kotler, Kartajaya, & Setiawan, 2021). Pada Marketing 1.0 pemasaran digerakkan oleh produk, Marketing 2.0 mulai dikenal pemasaran yang orientasinya kepada pelanggan, Marketing 3.0 adalah pemasaran yang berpusat pada manusia. Pada Marketing 3.0 perusahaan mulai menc...

Coffee is an exciting drink because of its long history. A coffee shop is a place to gather and socialize. The coffee shops' growth is increasing because the coffee market continues to evolve. This study aims to examine the result of research in the context of coffee shops and the latest research related to the experience of coffee shops. Experienc...

Tantangan persaingan di bisnis kecantikan semakin menarik dengan banyaknya brand-brand kecantikan yang hadir. Tingginya minat masyarakat menggunakan produk kecantikan menghadirkan fenomena baru bagi pemasar. Retensi pelanggan adalah variabel yang dibahas dalam penelitian ini karena fenomena pemasaran brand-brand kecantikan di Indonesia. Penelitian...

Most of the revenue for online game producers comes from selling virtual goods. This study aimed to investigate the intention to purchase virtual items in online games. In these games, players can buy virtual items that can be used to improve their character's abilities. The researchers used the theory of functional value to test the intention to p...

Competition in smartphone marketing is getting more challenging with the presence of many new brands. This study aims to determine customer service quality, perceived value, and switching barriers to customer retention among smartphone users in Yogyakarta. Customer retention is the frequency with which customers make purchases. The population in th...

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi public relation, brand image dan customer value terhadap loyalitas pelanggan Arfa Barbershop di Yogyakarta. Metodologi: Responden pada penelitian ini adalah pelanggan Arfa Barbershop yang berjumlah 117 responden. Teknik pengambilan responden dalam penelitian ini menggunakan...

Nowadays, Small and medium-sized enterprises (SMEs) are currently starting to grow significantly due to the simplicity of business licensing. These SMEs are the driver of the economy in Indonesia. the rapid development of the SMEs have a good impact on the Indonesian economy, so with proper and good management and entrepreneurship it will have good...

Changes in technology affect business activities. The presence of the internet opens opportunities for sellers to expand their marketing reach. E-marketplaces can be utilized by sellers to broaden the marketing reach of their products. From the consumer side, the presence of the emarketplace presents many choices in buying goods. The e-marketplace...

This study aims to determine the effect of social media, tourism events, and service facilities on revisiting interest in Gumuk Pasir Parangkusumo Sandboarding. The research was conducted on visitors to the Parangkusumo Gumuk Pasir Sandboarding. This research is a quantitative research. The sample used in this study amounted to 100 respondents. Thi...

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, promosi, produk, dan reputasi menabung di BPR Bantul. Teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan beberapa analisis regresi. Hasil penelitian menunjukkan: (1) pengetahuan sebagian memiliki efek positif dan signifikan pada minat untuk menabung dengan nilai t...

Penelitian ini bertujuan untuk mengetahui pengaruh emotional branding, customer experience, dan brand trust terhadap customer loyalty pada Samsung Experience Store di kalangan pengunjung Ramai Mall Yogyakarta. Penelitian ini merupakan penelitian dengan metode penelitian experimen dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah s...

Penelitian ini bertujuan untuk menguji pengaruh kesadaran nilai, materialisme dan pengaruh sosial terhadap sikap konsumen pada merek supreme palsu. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Teknik analisis menggunakan regeresi linier berganda. Hasil penelitian menunjukkan bahwa dari analisis pe...

Penelitian ini bertujuan untuk menganalisis pengaruh kerja karyawan sebagai variabel terikat (Y) dan variabel bebas yaitu gaya kepemimpinan (X1), budaya organisasi (X2) dan lingkungan kerja fisik (X3). Teknik pengambilan sampel adalah simple random sampling dan teknik pengumpulan data menggunakan kuesioner. Metode analisis data adalah analisis regr...

TAM is a model that uses to see the outcomes and reactions of someone in using technology. In this study, researchers used the TAM model to investigate intentions to use digital wallet services. Perceived ease of use, perceived usefulness, risk, and trust as independent variables, while the intention variable as the dependent variable. The study wa...

Based on the phenomena that happen in society, there are many e-wallet services in Indonesia but still have not adopted their effectiveness. This study aims to measure people's acceptance of GoPay e-wallet as a tool of payment in the cashless generation. To find out whether consumers are interested in using GoPay as a payment tool frequently, we us...

M-banking is a banking service that makes it possible to conduct banking transactions via mobile phones with an internet connection. Through m-banking, banking transactions become easier and simpler. One measure of the success of a bank is needed based on trust. Trust in m-banking depends on the perception of technology and the perceived risk of us...

Coffee industry is growing rapidly in Indonesia. Coffee consumption in Indonesia is very high. The phenomenon that occurs is the community then consider the brand when selecting coffee products. Brand personality will be an important thing to consider consumers. This research seeks to test the impact of brand personality on brand quality rankings i...

The development of tourism in Indonesia several years has increased. One of the tourist destinations that can be visited is the tourism village. Tourism Village is a village that has a product/service with a special characteristic. To increase tourism potential, marketing strategies are needed to attract tourists, while business performance demonst...

Industri kopi saat ini memasuki masa-masa gelombang ketiga. Generasi milenial mengalami era ini secara langsung. Penelitian ini mencoba untuk menguji pengaruh persepsi kualitas, citra negara asal, dan kepercayaan terhadap minat beli kopi gelombang ketiga pada generasi milenial. Penelitian ini menggunakan studi empiris dengan menggunakan metode surv...

Rural bank (BPR) is one of type of bank known to serve the micro, small and medium, especially in lending. As with commercial banks, BPR have the same function as intermediate institutions that connect parties with excess funds with those in need of funds.At this time as the economic policy changes, the challenges faced by BPR banks are getting hig...

Nowadays, small medium enterprises face a variety of challenges. The challenge related to internal conditions that are associated with high or low entrepreneurial orientation. An entrepreneurial orientation is the ability to identify business opportunities. This study aims to examine wheter there are differences in entrepreneurship orientation by g...

This study aims to test relationships between market orientation, entrepreneurial orientation, and business performance in small firm that located in tourist village in Yogyakarta. Independent variable is the market orientation, and entrepreneurial orientation. The dependent variable is business performance. The data collection is done directly by...

This study aims to examine if BPR banks’ brand positioning has eff ect on trust; if BPR bank perceptions infl uence customer trust and if the knowledge of whether brand positioning and perceptions have a simultaneous eff ect on trust. The sampling technique used was purposive sampling, namely the bank’s clients who have business loans (debtors) at...

This study aims to test relationships between brand name and country of origin. Independent variable is brand name and country of origin. The dependent variable is perceived quality and intention to buy. The data collection is done directly by using a survey questionnaire. Hypothesis testing is done using simple regressionwith SPSS version 22.0. Re...

Climate change is one of the risks faced by the agricultural sector. Development of insurance scheme is needed to coping risk of climate change. The purpose of this study was to conduct a supply-side analysis in the agricultural insurance market due to changes in the Indonesian context. Analytical techniques conducted in this research is descriptiv...

Nowadays, marketers are faced with a higher level of consumers concern on social and environmental issues. Due to that reason, it is important for marketers to assess their business practices related to the country of origin products and concern of company on issue of environmental sustainability. The aim of this study is to examine differences in...

Penelitian ini bertujuan untuk menguji hubungan antara atribut-atribut cause related marketing (CRM) yaitu kredibilitas perusahaan, kedekatan cause, dan kesesuaian produk dengan cause pada sikap terhadap program cause-related marketing, dan sikap terhadap merek. Variabel independen dalam penelitian ini kredibilitas perusahaan, kedekatan cause, dan...

This study aims to examine the relationship between attributes cause related marketing (CRM), namely the importance of cause, cause proximity, and congruence of the product with a cause on attitudes toward cause-related marketing programs, and attitudes toward the brand. The independent variables are the three attributes of CRM is the importance of...