Adele Berndt

Adele Berndt
Jönköping University · Business Administration (Marketing)

Doctor of Business Administration

About

50
Publications
12,035
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
352
Citations
Additional affiliations
July 2009 - December 2011
Monash University (South Africa)
Position
  • Professor (Associate)
July 2002 - June 2009
University of Johannesburg
Position
  • Professor

Publications

Publications (50)
Conference Paper
Purpose: This paper examines insights into leadership communication at German public universities during the Covid-19 pandemic. It aims to answer the following two research questions: Did the communication of rectors and vice-rectors during the pandemic show signs of transformational, transactional, or servant leadership styles, and were there gend...
Conference Paper
Purpose: This paper examines insights into leadership communication at German public universities during the Covid-19 pandemic. It aims to answer the following two research questions: Did the communication of rectors and vice-rectors during the pandemic show signs of transformational, transactional, or servant leadership styles, and were there gend...
Article
Purpose This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. Design/methodology/approach An exploratory case study with a global automotive manufacturer was conducted. Personal in-depth interviews with key informants within a manufacturer were performed to obtain in-depth knowledge and...
Chapter
The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.
Article
Full-text available
Online casinos are one of Sweden’s largest gambling sectors. Increased advertising investment and advertising frequency have sought to attract Generation Y consumers to these casinos, yet it has been suggested that advertising can contribute to avoidance behaviours towards products and services, including online casinos and specific gambling brands...
Article
Full-text available
Orientation: The idea of collaborative consumption is developing among consumers, where underutilised or excess resources, skills and money are shared among peers for compensation. Collaborative consumption involves sharing, and as such, Uber, an app-based transport service enables those with spare vehicle capacity to provide a fee-based transport...
Article
Purpose The purpose of this study is to understand the role of the migrant entrepreneur’s social capital and specifically their family social capital in the success of their crowdfunding ventures. Design/methodology/approach This paper develops an exploratory single case study of the Persu Bag started by a Chinese migrant entrepreneur in the USA,...
Article
Purpose Sport is an important economic activity, and understanding the role of teams and managers is necessary, yet managers – specifically their brand personas – have been the subject of limited research. The purpose of this research is to explore the brand persona of a football manager, using Arsène Wenger as a case. Design/methodology/approach...
Chapter
Brands are not only applicable to products and services, but can also include people (Kotler and Kotler 2012; Rein et al. 2006). According to McNally and Speak (2002 p. 29) “everybody has a brand”, including professors (Jillapalli and Jillapalli 2014). With an increased competitive educational environment (Casidy 2014; Tanrikulu and Gelibolu 2015),...
Chapter
In the United Kingdom, it is estimated that the sports industry is worth £20 billion, with football accounting for 43% of this figure. Football clubs use a branding strategy to connect with the fans and to differentiate the club from its competitors. One of these components is the management of the club, specifically the manager. The manager is the...
Article
Learning outcomes After having discussed the case, the reader will be able to analyse the dangers associated with product changes; contrast various strategic marketing issues that can be considered when implementing changes, including marketing communication and the use of social media; motivate an approach to customer complaints and comments on th...
Article
Purpose The purpose of this research is to gain insight into brand avoidance of service brands and to explore whether the different types of brand avoidance identified in a product context apply to service providers. Design/methodology/approach Due to the exploratory nature of the study, the Critical Incident Method and semi-structured interview...
Chapter
One implication of technology has been the development of innovation products and services, resulting in the sharing of assets and collaborative consumption (CC) which continues to increase in use by consumers in various countries, yet reasons for these are currently unknown. The purpose of this research was to investigate the intention to use Uber...
Article
Purpose Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage consumers to engage with the environment and the products on display and available for purchase. Conducted in a lighting department...
Poster
Full-text available
Venture financing decisions may be one of the most critical decisions for a venture and its founder. Extant research focuses only the positive aspects of equity (crowd)funding. However, given the nature of crowdfunding, there may be both a bright and dark side to it and the outcomes of the crowdfunding campaigns are likely to impact the entrepreneu...
Article
This paper explores the implementation of service-orientated strategies within newspapers using SDL and servitisation as theoretical departure points. This perspective helps to interpret the advancements and barriers in the current marketing innovation activities in the industry. Based on the exemplary case of the award-winning Svenska Dagbladet, w...
Chapter
CM has been shown to be successful as it resonates with consumers, providing benefits for both companies and non-profit organisations (NPOs). CM is viewed as a promotional activity where an organisation will contribute a specified amount to a designated cause when customers purchase a specific product (Beise-Zee 2013; Vanhamme et al. 2012).
Chapter
National sporting events rely on the involvement of the residents in the country for their success. Residents are expected to support the event, and event organisers develop strategies to facilitate this support, thus creating resident involvement. Cocreation in the case of such an event is regarded as the actions and involvement of residents in th...
Article
Full-text available
Crowdfunding, through the use of Internet platforms, is a relatively recent development that has attracted both interest among entrepreneurs and investors. Recent figures suggest approximately $34.4 billion was raised in 2015, making crowdfunding attractive to entrepreneurs. Crowdfunding in Africa has not received the same level of attention, and t...
Chapter
Attracting funding for developing a venture is a challenge that is often faced by entrepreneurs, especially with the difficulties experienced with traditional forms of financing. An alternative funding form is through the use of crowdfunding which involves the contribution of the public to the venture using a crowdfunding platform to present the ca...
Article
Purpose – The purpose of this research is to explore the reasons for brand avoidance among Generation Y consumers. Researchers have traditionally focused on the positive relationship between consumers and brands, but, increasingly, consumers are consciously avoiding brands. Design/methodology/approach – A qualitative study consisting of both focus...
Book
The SAPS is a government organisation that aims to provide a service to the citizens of South Africa. Even as a government organisation, it also experiences many services challenges experienced by profit-orientated organisations. The case study examines the SAPS from this perspective and includes a discussion of the marketing issues with specific r...
Book
Full-text available
Spotify uses new technology in the music industry. This is a developing industry worldwide but not widely used in South Africa. This means that organisations like Spotify have the challenge of introducing a new service in the market. The case study initially examines music service and the consumer groups in South Africa. The challenges facing Spoti...
Article
Full-text available
In today’s globalized world, businesses look to expand to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors (CSFs) of a franchised restaurant system entering the Kenyan market from the franchisors’ perspective. It sought to establish how franchi...
Chapter
Sponsorship as a component of the Integrated Marketing Communication (IMC) mix requires evaluation to determine its success. The focus of this paper is to identify the possible tools that can be used in sponsorship evaluation and then to investigate which of these methods are used by sponsors in the South African context.
Chapter
International sports events such as World Cup soccer and the Olympics require the support of residents for their success. While the event serves as an opportunity to showcase the country and attract tourists, residents contribute to the success in attending the event while also supporting government initiatives to develop the necessary infrastructu...
Article
Full-text available
Grocery shopping is one of the most basic elements of consumer behaviour and is a part of everyday life. For consumers to achieve their goals and make their grocery shopping trip efficient, many plan their shopping trip, as seen in the development and use of a shopping list. Previous studies have taken a general view of consumers and not investigat...
Chapter
The role of animals in society has changed in recent times, and this changing role has also been seen in the use of animals in marketing and advertising. They have been used in advertising to provide the emotional connection between the organisation and the consumer. Toyota South Africa developed a marketing communication campaign making use of an...
Article
This article seeks to determine the critical success factors for franchised restaurants entering the Kenyan market from the customers’ perspective. We used a quantitative methodology by taking a survey. The respondents were identified using convenience sampling. A sample of 389 franchised restaurant customers was drawn and a response rate of 98.7%...
Article
Full-text available
Organisations make use of e-mail marketing messages, with Swedish companies spending SEK40 million on this form of marketing communication. The purpose of this paper was to examine the attitudes of decision-makers in the Swedish manufacturing industry regarding e-mail marketing messages received. The authors used a quantitative research approach wi...
Article
Purpose – Locally authored textbooks are used at tertiary South African institutions to assist in marketing research studies. The purpose of this paper is to investigate the readability of locally authored marketing research textbooks in South Africa and compare them with international (USA) texts. Design/methodology/approach – South African marke...
Article
Full-text available
Purpose – The purpose of the study was to investigate the involvement and actions (co-creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Africa during June and July 2010. Design/methodology/approach – Quantitative research was conducted in the three major metropolitan centres in So...
Article
Full-text available
Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected A...
Article
Full-text available
Environmental issues receive ever increasing attention in society and a general level of concern is expressed in the society, yet specific action-related programmes (such as recycling campaigns) do not experience the success that could be expected, given the level of attention and concern. This poses questions regarding the awareness and actions to...
Article
The aim of this research is to determine the effect of changes in servicescape on the service quality perceptions of maternity ward patients in a private hospital. A quasi-experimental design was used. An experimental and control group (of patients) was surveyed before the changes in servicescape took place, and a further experimental and control g...
Article
Full-text available
In the context of franchising, the relationship between the franchisor and the franchisee is critical to the success of the individual franchise, as well as to the success of the franchise system. Food franchising is an area of franchising that continues to grow rapidly in South Africa. This rapid growth has a number of consequences, including incr...
Article
Full-text available
The motor industry plays a critical role in the economy of South Africa, with respect to both GDP and employment. Service quality is a fundamental aspect of service provision, and this is especially the case with motor vehicles, where substantial profits are generated in the servicing of vehicles. The study was conducted using a convenience sample...
Article
Full-text available
Retail financial services in all markets, including emerging markets, are undergoing major transformation, driven by change, deregulation and customer sophistication. Customer service and specifically relationship management, in particular, are crucial to attaining a sustainable competitive advantage in the marketplace. The implementation of a one-...
Article
Full-text available
Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identif...
Article
6B anks in developing countries are increasingly relying on innovative technologies such as cellphone banking, landline telephone banking, internet banking and automated teller machine (ATM) banking to penetrate existing markets and to create new markets. The banking industry in South Africa, as a developing economy, is regarded as sophisticated, b...

Network

Cited By