Adelabu Omowale

• Doctor of Philosophy
• ASSOCIATE PROFESSOR at Redeemer's University

Social media sites, especially X, have become integral tools for public discussion on issues that affect or relate to government policies, information dissemination tools to shape opinion and create a community where individuals dialogue and share opinions on government policies, governance and human interest issues, mainly when it affects the gene...

The study investigates how public opinions, behaviours and perceptions of people with mental health issues are affected by media representation. Using a quantitative survey method, data was collected with a closed-ended questionnaire from a sample of 350 youths between the ages of 15 and 34, from a population of 12,688,474 Southwest Nigeria, youth....

The study investigates how public opinions, behaviours and perceptions of people with mental health issues are affected by media representation. Using a quantitative survey method, data was collected with a closed-ended questionnaire from a sample of 350 youths between the ages of 15 and 34, from a population of 12,688,474 Southwest Nigeria, youth....

Mediarepresentation and feminism have long been linked in conversations about empowerment, justice and equity. The goal of feminism is to define and establish the political, economic, personal, and social equality of the gender through a variety of sociopolitical movements and ideas. The aim of the study is to situate the interconnectedness of femi...

Purpose-This paper aims to assess the role of radio programmes in agricultural development and enhancing the capacity of farmers in Oyo and Ogun states, situated in the SouthWest region of Nigeria. Specifically, this study investigated Farm Radio International (FRI) radio broadcast strategies, their effectiveness and how they enhance the farmers' k...

Globally Businesses are faced with numerous challenges they contend with on a daily basis in terms of input and output indices depending on the demand of each business and location, but coping with pandemic aside the normal challenges associated with businesses could be more disastrous as it was evident during the first wave of the Covid-19 pandemi...

The paper critically examines the concept of global news flow in line with the New World Communication Order (NWCO). The New World Communication Order or New World Information and Communication Order (NWCO/NWICO) was coined by MacBride and came into existence in the 1970s. It aimed at addressing the glaring imbalance in global news flow dominated b...

the paper traces the evolution of town and gown relationships and how tertiary institutions can use CSR to advanced their community services.

Celebrity endorsement is an emerging marketing tool for the presentation and promotion of goods and services for greater appeal and patronage among consumers. Musical Celebrities are well known musical icons who are hired for political advertising tools in the presentation and promotion of political office seekers during electioneering campaigns. E...

Online advertisements regulation has become one of the challenges the advertising industry in Nigeria is faced. The emergence of the internet has turned the world into a global village where advertisers can reach the target audience with various sales messages using different online platforms. Thus the easily assessable nature of online platforms h...

Extramundane communication is one of the traditional communication systems enshrined in the belief systems of various cultural settings of African people. It is an admixture of the peoples" culture,

Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the...

the chapter provided ethical guidelines for reporters covering violent conflict situations and also provided overview of violence and its implications on society

the chapter explored the interrelationship between government ownership of media houses and professionalism and editorial independence

the chapter explains basic guidelines in writing outdoor copy. It also examined the importance of outdoor advertising media in the media mix of any organisation.

The chapter examined how new media can be integrated with community media for development purposes.

The chapter interrogates basic principles in leadership, the importance of integrity in leadership and how leadership influence the society

the chapter looked at the consequences of June 12 1993 Presidential election result annulment on the Nigeria press. the key actors, victims and democractic practice in Nigeria

the advent of internet opened the way for democratic participation in different segment of media value chain with the concomittant challenges of upholden sound ethical practices.

The media are an indispensable agent of development in any nation given their invaluable contribution to governance as a watchdog and partner in progress with other arms of government. In a developing country like Nigeria, the mass media have been instrumental to the delivery and consolidation of the current democratic experience.

the chapter interrogates the interplay between the mass media and good governance in Nigeria, The issues and challenges for all key stakeholders in governance.

For any organisation to survive, it needs effective and efficient management of its financial publics. The chapter provides guidelines on how to manage a successful Financial publics.

Music played a central role in the culture of the yoruba. The chapter highlights the synergy between contemporary yoruba music and the broadcast media music contents selection

The potentials of Nigerians in film and drama production has been globally recognised. The chapter identified the importance of good customer-relationship in Nollywood business strategies.

The chapter examined the emergence of citizen journalism practice in Nigeria and the challenges it posed for professional journalism and the society at large

The emergence of GSM services in Nigeria revolutionalised the way communication is done in the largest economy in Africa. The paper chronicles eight years of GSM services in Nigeria, opportunities and challenges

Education has been identified as one of the most important ways to achieve national development. With 3 million nonliterate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not have the opportunity of formal schooling. The study as...

This study examined the role of social media influencers on the rise of youth activism during the EndSars campaign. The objectives employed for this study were: to know the role social media influencers played to encourage youth activism during the EndSars campaign; find out why social media was used as a platform to mobilize EndSars campaign; exam...

Corporate Philanthropy is a demonstration by a corporation or business promoting the welfare of stakeholders through charitable donations of funds, time, or philanthropy programs which can positively impact brand reputation that attracts more customers and increases sales.

the study examined audience perception of Covid-19 news dissemination credibility in Abeokuta metropolis during the pandemic.

the aricle looked at the influence of online advertising on consumer buying behaviour in a traditional audience environment

In recent times, many sports-only newspapers have started circulating in the country. One of the major features of virtually all the sports newspapers is the generous use of photographs, especially on the front pages. This article examined the relationship between the use of photographs and patronage of sports newspapers. Survey design was adopted...

Despite global trend towards gender inclusion in politics and media representations, it seems Nigeria is still steep in patriarchal approach to politics and gender representations in the media. The study examined gender representation in political reporting during the 2019 governorship election in Kogi state, North Central Nigeria. The study examin...

Personality symbol in telecom advertisements is fast becoming industry standard practices. Personality symbol is capable of covering all the identifications of the brand. Despite the increasing use of this advertising method, little or no empirical research has been done to ascertain its influence on brand positioning. The objective of the study is...

the legislature is an important arm of government in democracy, while the media is regarded as the fourth estate of the realm. Both institutions played an important role in the society, the paper examined the interdependence nature of both organ of democratic society.

the article examined the use of twitter on voters voting behaviour during the 2015 presidential election in Nigeria

Over the years criticism against advertising agencies and copy writers has been loudest over issue of gender stereotype which centered on how men and women are portrayed in advertising copy. Despite changes in role definitions, education and economy power, old prejudices against women still persist in advertising copy. The study interrogated the pr...

Internship has always been part of journalism training globally and dates back to 1906 when the University of Cincinnati in the United States first started it. Since then, no curriculum of journalism training is regarded as complete without the mandatory internship component. This study examined the influence of media attachment on the academic per...

In Nigeria, there has been so much hype about the press being socially responsible for the public and national interests. The tenets of social responsibility demand that media practitioners publish truthful, thorough, and accurate accounts that represent reality to keep the public fully informed and free from outside influences. As the fourth estat...

This study aimed to determine how media literacy affects the dissemination of misleading information on Instagram and Twitter. Users create a more informed and dependable social media ecosystem by fostering responsible sharing habits and improving media literacy abilities when a piece of proper information is disseminated. To accomplish the goals o...

There is a known fact that the public depends largely on the media for information. However, such information might not have been perceived rightly as sent by the media. Hence, the objective of this study is to examine the extent to which information on the coronavirus 2019 (COVID-19) pandemic containment policy flows from the Olanrewaju O. P. Ajak...

Background: Risk communication of Covid-19 pandemic in Nigeria appeared to be urban-centred with the dominant use of social media, print communication and other controlled media. In such times of public health emergencies, non-literate population could be vulnerable as a result of their limited understanding of the nature of such health risk. Objec...

This study examined the effectiveness of cognitive behaviour therapy (CBT) in reducing posttraumatic stress disorder (PTSD) among Nigerian journalists reporting violence in Nigeria. The study utilised a quasi-experimental design with the between-within-subject model. The sample size was 580 Nigerian journalists reporting three selected violent acti...

The COVID-19 pandemic has become the most debatable and highly controversial health crisis that has threatened the existence of humanity in recent history. While pandemics are not new in human history, its impact has altered the social structure of the world because it posed a serious threat to public health and the overall stability of systems in...

The Covid-19 pandemic has become the most debatable and highly controversial health crisis that has threatened the existence of humanity in recent history. While pandemics are not new in human history, their impact has altered the social structure of the world because they posed a serious threat to public health and the overall stability of systems...

The end of November 2019 saw the initial discovery of COVID-19 in Wuhan City, Hubei Province, China. The rapidly changing facts on COVID19 are delivered through minute-by-minute updates, daily government brieūings, and expert commentary. The COVID-19 pandemic has profoundly impacted individuals' mental health worldwide. This study investigated the...

Introduction: Lassa fever constitutes a threat to the public health system in Nigeria with the reoccurring annual epidemics and its attendant risk communication intervention challenges. Objective: This study examined the influence of public alarm (if any) on respondents' comprehension of risk communication messages about the most common host of th...

According to the United Nations Office on Drugs and Crime, terrorism, drug misuse and drug peddling are currently regarded as the three worst societal issues in the world (UNODC, 2015). In UNODC's annual National Survey report released in 2018, 14.3 million persons aged 15 to 64 were said to have taken drugs in 2017. The National Drug Law Enforceme...

Independence is celebrated in grand style in Africa, Nigeria and the rest of the world as different activities are executed to commemorate the annual occasion. Individuals, organisations and groups plan and take part in exciting independence events. Product and /or service brands who seek opportunities to promote their unique offerings jump on the...

In the struggle for continuous democracy in Nigeria, gained many years ago, brands, organisations, individuals and government agencies seek to leverage democracy celebration to promote themselves, make a profit, felicitate with the country and, at the same time, use their messages to sustain democracy. Hinged on the social/ethical responsibility of...

Hinged on the liberal feminist theory, the researchers examined brand messages on International Women's Day (IWD) in two purposively select Nigerian newspapers over four years. The appeals, prominence and portrayal of women were quantitatively and qualitatively content analysed using a researcher-manually prepared coding sheet. Based on the analysi...

Online advertisements regulation has become one of the challenges the advertising industry in Nigeria is faced. The emergence of the internet has turned the world into a global village where advertisers can reach the target audience with various sales messages using different online platforms. Thus the easily assessable nature of online platforms h...

The rise of terrorism all over the world and especially in Nigeria has led to calls for the media to join the fight against this rising negative trend. Arguments exist in different quarters on the exact role the media have to play in stemming this tide. Using the libertarian and also, the social responsibility theory, this paper attempts an explora...

ABSTRACT Online advertisements regulation has become one of the challenges the advertising industry in Nigeria is faced. The emergence of the internet has turned the world into a global village where advertisers can reach the target audience with various sales messages using different online platforms. Thus the easily assessable nature of online pl...

The study examined public perception of Nigeria Center of Disease Control’s (NCDC) radio campaign messages in managing the Covid-19 pandemic in three selected states in the south-western part of the country. A survey research design was adopted with a questionnaire as a data collection instrument. A sample size of 400 respondents was chosen through...

The objective of this study was to determine the impact of reduced collaboration in TV news production on job satisfaction and to explore the contributing effect of modern technologies on reduced collaboration in TV news production in Nigeria. The researchers utilized a descriptive survey research design with a structured questionnaire as the instr...

This paper takes a look at Democratization of Media Ownership in Nigeria, the need for more participation. It espouses the view that the issues of Democratization of media ownership can never be overemphasized due to the dwindling situations surrounding media practice in Nigeria and the world at large. The media is said to take the coloration of wh...

The paper traces the evolution of private university education in Nigeria and how private universities have contributed to the improvement of the quality of education in the country. As corporate organisations, private universities have contributed tremendously to the economy and social development of the country. However, like other corporate orga...

In today's global world, many countries are embracing nation branding to differentiate themselves, realize the economies of scale, encourage foreign investment and take control of the narrative of their country, away from negative media portrayals or negative national stereotypes. This study examined Nigeria's attempts at rebranding and building a...

This study is essentially about Media Conglomeration and Minority Voices. It looks into the nature, effects, impacts and consequences of Media Conglomeration on production, dissemination and consumption of Media products or contents. The implications of Media Conglomeration on the roles the media play as central political and social institutions in...

With increasing growth in popularity, the social media have steadily been replacing traditional media of communication especially in this century as individuals now communicate more with one another through the social media. The qualitative method was used to gather data for this study.The growth of the digital media has resulted in the proliferati...

Broadcasting has always thrived on technology and innovation to deliver its content and be at the top of the profession. Drone technology was built mainly for warfare, and it was a weapon on the battlefield for over a decade, including the ongoing warbetween Russia and Ukraine. In today's world, drone or Unmanned Aerial Vehicle (UAV) is gradually b...

This paper aims to examine the traditional concept of the audience as mere listeners, viewers or readers of mass media content in the light of the advent of the New media which has given them new and multiple roles in the communication process and the role of the mass media as a one-time all-powerful information purveyor-both of which is undergoing...

The researchers examined the sexualisation of contents in select Nigerian newspapers. A total of three newspapers were studied. They are Vanguard, The Punch and The Guardian. The duration of the study was six months (January 1st, 2021 to June 30th, 2021). The purpose of the study was to find out how the newspapers portrayed men and women in their c...

This paper is on the use of social media for news sourcing and dissemination among journalists in Osun State, Nigeria. Survey research design was adopted for the study and a structured questionnaire was used to gather data from a sample of 130 respondents (Journalists). The finding showed that journalists in Osun State are using social media for ne...

This study assessed the influence of ownership on the professionalism in media practice in Nigeria. The finding of this study was based on secondary data. From the review of the literature available on the subject, it was discovered that ownership influence is a global phenomenon. The study traced the trajectory of the media influence in Nigeria fr...

The advent of the new media has seriously changed the practice of journalism in the society. This paper seeks to examine how the new media has altered the practice of journalism. The theoretical framework adopted is McLuhan's technological determinism. The data for this work was gathered from secondary sources. While some people are enjoying the be...

Freedom of Information (FOI) is a fundamental and democratic right of citizens to freely access information without institutional or legal encumbrances which has become a global scale for measuring development across the globe. Despite the adoption of the law by developed and developing countries, it is still bedevilled by underutilisation making a...

Research on how to promote vaccination among victims of conflict is scarce. In this study, we conducted an experiment to determine how an artistic illustration communication intervention delivered alongside counseling will influence the behavior intention toward COVID-19 vaccination. The study involved 470 respondents (n = 235 control) and (n = 235...

The researchers examined the controversies surrounding advertising, language and culture which had been for a while as some scholars opined that language and culture should not necessarily be a primary determining factor in advertising messages. Others, however, argued that language and culture are significant aspects of peoples" lives that cannot...

Education has been identified as one of the most important ways to achieve national development. With 3 million non-literate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not have the opportunity of formal schooling. The study a...

The ability for an organization to create and managed brands by communicating it product and image is steadily declining in effectiveness and relevance. As traditional mass media is overtaken by word-of mouth and peer review dialogue as the primary driver of consumer attitude and brand choice, consumers are more able to challenge an organization's...

The research on internet journalism and practice in Nigeria has been dominated by a discourse of technological innovation, especially the use of internet to produce, disseminate, share and receive information on different online mediums such as the social media, with the aid of smart phones and Tablets owned by the audience and being connected to t...

Previous studies on the effect of cartoon hardly consider the moderating role of colour. Additionally, studies on the use of social media for health promotion pay less attention to sustainability of health behaviour. In this study, we examined the moderating role of colour on the effectiveness of COVID-19 YouTube animated cartoons on health behavio...

Available evidence on the demographic characteristics of social media users in Nigeria point to the fact that youth utilize social media platforms the most; available statistics also point to the fact that youth unemployment is a global problem. Despite these facts, limited studies have examined how social media platforms can be used to address the...

Public relations has gone far beyond ordinary image making via conventional mass-.media, face-to-face, group, or organization communication. The internet revolution has impacted the practice of public relations permanently with social media as the driving force of modern communication especially among the netizens. Against this background, this stu...

The role of Photoshop usage on an image in an advertisement has slightly led to a deceptive communication. This paper looked at image photoshopping in advertisement and its effect. The purpose of the study was to conceptually examine the role of image photoshopping in advertisement and discussing key issues related to the usage of photoshop in adve...

The aim of this study was to suggest a model that explains the predictors of COVID-19 health behaviour adoption, sustenance and discontinuation among social media users in Nigeria. Survey research design was used for the study. The sample size was made of 600 social media users with questionnaire as the instrument for data collection. The structura...

This study examined Funding Campus Radio in Nigeria: the Opportunities and Challenges. The objectives was to identify the funding options available for campus radio; to ascertain the opportunities to funding campus radio in Nigeria and to identify the challenges to funding a campus radio in Nigeria. Technological Determinism Theory and Nested Syste...

This paper looked at the influence of online advertisement on consumer brand preference. The objectives of the study were examined to determine the extent to which consumers are exposed to the online advertisement of brands of products and services, determine the attitude of consumers towards the online advertisement of brands of products and exami...

Passive media audience has become history as media audiences have progressed beyond information-receivers who are fed with content to active consumers of media content. This progressive change has afforded media consumers the opportunity to dictate the kind of information they want, the time they want it, the manner they want it and the platforms t...

The process of news is a unique one as journalists and media houses traditionally source for news, gate keep, edit and send to the audience who were once regarded as passive participants in the news process. The development and growth of the internet all over the world and especially in Nigeria has changed the role of the audience in news processes...

The 2015 presidential election campaigns were characterised by unprecedented number of negative political campaigns on the social media that many watchers of politics were afraid that the election will lead to unimaginable crisis. This study examined the relationship between social media negative political campaigns and voting pattern during the 20...