Adamkolo Mohammed Ibrahim

University of Maiduguri · Department of Mass Communication

This paper examines the correlation between leadership quality and organisational reputation using the RepTrak model in the context of Infrastructure University Kuala Lumpur (IUKL), Malaysia. A simple random sampling technique was employed to select 331 international students from IUKL, who completed a 21-item questionnaire. Data was analysed using...

Despite social TV is still a new research concept, modest advances have been made though mostly in Western contexts with little attention being given to motivating factors of multiscreen social TV system use intentions. This article aims to close this literature void though not by focusing on the development of non-Western literature mainly but by...

Abstract Today, it can be seen that the world press community attaches great importance to multimedia journalism and realizes that it has great potential. The emergence of this new format is an important step towards shaping the new type of digital storytelling and the future of journalism. In the process of renovation, the Vietnamese press is also...

The emergence of multimedia journalism is an important step towards shaping the new type of digital storytelling and the future of journalism. In the process of renovation, the Vietnamese press is also gradually transforming and approaching new media products (Long-form/E-Magazine/Mega Story) that show long, in-depth stories and multipurpose writin...

Misinformation is shown to influence students' voting behaviour - choice of candidates and political parties, for example.

Although there is ample literature in organisational innovation, not enough attention is accorded to the correlation between innovation and corporate reputation in the context of corporate communication in the higher education industry. This study was prompted by the urge to close this research gap. Three hundred and thirty-one (331) international,...

In a time when the devastating effects of climate change are undeniably experienced in communities across the world, multifaceted means of mitigating those effects are nowadays much sought after-and news media (both traditional and new) have been identified as one of those means. Because of its apparent inevitability, flood disasters have become a...

The literature demonstrates that higher educational organisations perceived corporate reputation soars and gains global reputation with rising international recognition and patronage. Therefore, in an era when higher education is increasingly becoming globalised with the rising internationalisation of university education, a university's students'...

Nigeria is one of the world’s most vulnerable countries to extreme weather conditions and natural disasters linked to climate change, the impacts of which are exacerbated by rapid population growth, a fragile economy, high dependence on rain-fed agribusiness, and the country’s weak adaptive capacity. The lack of or poor application of environmental...

Online health support communities play an important role in the exchange of social support and the improvement of health. There is a dearth of theoretical frameworks dedicated to a better understanding of self-disclosure and supporting exchange behaviour in the online health support community literature based on a data-driven research approach. Usi...

This is a paper presented at A “Two-Day Seminar on Reporting Historic Sites and Monuments: The Potentials and Opportunities in the Lake Chad Region Focusing on Yobe and Borno States”; Venue: ICT Centre, Yobe State University, Damaturu; Date: 12-13th August 2022 (15-16 Almuharram 1444); Organised by Kanem Press Digital Hub in Collaboration with MacA...

The mainstream media have been in Nigeria since the pre-independence era, precisely, the 1930s. However, the current information and communication technology (ICT) emerged much later, around the 1990s. Developments in ICT in Nigeria got a massive boost with the advent of the global mobile telecommunication (GSM) system in 2001. At present, Nigeria...

The first quarter of the 21st century has barely passed, but a barrage of ‘disrupting’ surprises emerged – from the proliferation of information and communication technologies (ICT) to the weaponisation of ICT itself. Hence, cyberfakes or cyber deceptions (e.g., deepfakes, fake news, and even hate speech) have the potential to cause monumental prob...

The quest for a solution to the conflict is an issue of national concern. Nowadays, concerted efforts are being made at individual and group levels to sustain peace. The dominant paradigm adopted in dousing the menace of conflicts in Nigeria has been the use of guns and militarisation. However, this approach has been widely criticised as full of hu...

This chapter proposes the Model of Mediated Nigerian National Identity Biases in Political Communication, which seeks to provide a theoretical platform to understand, explain and predict fake news processes and impacts in the Nigerian context, and to help combat fake news and hoaxes associated with socio-cultural biases.

When is the communication discipline going to assume independence from other disciplines in the social sciences and humanities? Why do we still borrow theoretical and methodological frameworks from anthropology, sociology, political science, history, and ethnography? Ama Mazama is right when she says that western theories are used as weapons of men...

One of the most significant changes in the ecology of information and communication is the internet. It not only enables contact and engagement in real-time across time zones but also successful social growth and crisis management, including the promotion of distance learning, especially during the COVID-19 epidemic and the associated compartmental...

When it comes to receiving support on sensitive topics, online communities can be a great resource. Seeking support in online communities with known others, such as family or friends, might, however, entail sensitive disclosure and reputational hazards, e.g., revealing a health challenge. This study investigates how people provide support in online...

This study investigates how people provide support in online groups where the group members’ identity is known but individual messages posted within the groups are anonymous. When it comes to receiving support on sensitive topics, online communities can be a great resource. Seeking support in online communities with known others, such as family or...

Although the media has played a critical role in Nigeria's struggle for democratisation, it is not clear what role it plays in the nation's quest for the institutionalisation of civilian control of the military for sustained democratic governance. This paper presents the findings of a qualitative study that examined the role media agenda-setting co...

While Nigerian teenagers are increasingly gaining access to social media services, occasionally they get involved in various forms of cyberbullying with parenting styles often put to blame. However, little attention is devoted to investigating the actual factors influencing the teenagers’ involvement in cyberbullying behaviour. This study examined...

Technical pressures otherwise known as "technostress" because of the use of work-related information and communication technology (ICT) are increasingly causing stressful experience to journalists in the newsroom. Existing research has shown that journalists' attitudes and performance are adversely affected by technostress creators, and not much is...

Over the past two to three decades, journalism education at advanced levels is increasingly gaining popular acceptance despite being gendered, with more institutions of higher learning (such as universities and polytechnics) offering courses in Mass Communication and Journalism across Nigeria. Also, since the deregulation of the Nigerian broadcast...

Not only did the COVID-19 pandemic infect large parts of the world’s population, but it also affected the mass media and the internet. The pandemic has gone viral on the internet. On one hand, COVID-19 is frequently concerned with “i-memes”, or social media-based memes (also known as internet memes), a popular form of communication among users. How...

Advancements in the use of the internet have substantially permeated the practice of journalism, especially in the realms of news gathering, news processing, and news dissemination. Despite the availability of research and a vast number of literature on the impacts of the internet on journalism, little or no research exists on the impacts of the in...

In recent decades, women journalists’ professional safety has attracted enormous research attention globally and in Nigeria. Interestingly, often similar findings are likely generated by most of the studies highlighting stiff gender-based challenges. This chapter investigated the safety experiences of Nigerian women journalists to identify the typo...

The most important direct and significant effects of the Coronavirus (COVID-19) pandemic are related to public health. However, the COVID-19 crisis also raises several critical questions for journalism research. Like scientists, journalists, individually and collectively must halt and look critically at what has brought them to this moment of journ...

While adolescents in many nations across the world are getting exposed to various forms of cyberbullying and online harms, little attention has been devoted to examining the implications of gender and peer influence in secondary school adolescents' involvement in cyberbullying in Nigeria. Addressing this void in the literature, the present study in...

While adolescents in many nations across the world are getting exposed to various forms of cyberbullying and online harms, little attention has been devoted to examining the implications of gender and peer influence in secondary school adolescents' involvement in cyberbullying in Nigeria. Addressing this void in the literature, the present study in...

This research work focused on the factors impeding the adoption of journalism as a career among female graduates of mass communication in Maiduguri, Borno State. The study aims at finding out the rationale behind the non-pursuance of journalism by women. This study adopted a qualitative survey approach. Specifically, the key informant interview (KI...

In addition to looking at the ongoing election campaigns in Nigeria, past election campaigns both locally and globally (especially since Brexit referendum in the United Kingdom and the 2016 presidential election in the United States) have highlighted how fake news and hate speech can be used to cause political instability in society. Ever since, fa...

Since the outbreak of Covid-19 in Nigeria, efforts are made by the government, especially the Nigeria Center for Disease Control (NCDC) towards curbing its spread. Daily updates on new cases and deaths are proving that the efforts so far made toward curtailing the virus have not been effective. Employing the Health Belief Model approach, the study...

Mass media are known to be vehicles for the transformation of societies. Now the focus of governments, Non-Governmental Organisations and people in the Northeastern part of Nigeria which has been ravaged by insurgency is that of fashioning out plans of rehabilitation and reintegration of those people displaced by the insurgency. Using a review of s...

This research examined the impact of exposure to foreign mass media content on dress culture among students of the University of Maiduguri. The study aimed to determine the level of consumption of foreign mass media content among the students. The Cultural Imperialism theoretical perspective was adopted to explain the data. Using a quantitative sur...

This study aimed to document the impacts of the Kanuri broadcast service of BRTV Radio in the promotion and preservation of Kanuri language among the people living in Khaddamari town. Using the snowball sampling technique, 14 participants were recruited for in-depth interviews from BRTV radio and Khaddamari town. The study found that BRTV's Kanuri...

The regulation of broadcast religious programming is a critical challenge the National Broadcasting Commission (NBC) is facing in Nigeria. In Maiduguri, the capital of the north-eastern Nigerian state of Borno where religion forms a core part of the people’s culture, a great deal of Borno Radio Television (BRTV) and Nigerian Television Authority Ma...

The internet has come along with a myriad of positive and negative challenges. One of the positive developments is the increased access for all age categories, especially people of young ages; however, it is not without a side effect. A cyberbullying threat has become interesting areas of research over the years because of the importance of underst...

Interestingly, the internet has become one of the most significant and popular platforms for businesses to market their offerings throughout the world. Shopping through the internet has emerged in recent years as a new concept and is advancing in many countries around the world, including sub-Saharan Africa such as Nigeria. However, the acceptance...

With the first edition of this work conceived well over a decade ago and the present edition published just about a year ago, there is still much to understand about technologies and new media intellectually and empirically. Dr Eugenia Siapera’s work “Understanding New Media”, 6th Edition eases the task for readers by providing comprehensive and re...

In recent decades, global calls toward sustainable development are increasing especially with the development goals set by the United Nations from the last two decades for nations to achieve, namely the Millennium Development Goals (MDGs) and, currently Sustainable Development Goals (SDGs). However, nearly all poor countries and most developing nat...

The Boko Haram terrorism, which began in 2009 has had a devastating impact on the society. So far, it has triggered one of the worst humanitarian crises in history and has been responsible for over 30 thousand deaths with over two million others displaced, mostly in the North-east of the country with sizeable spillovers into the neighboring countri...

Over the last three and a half decades, HIV/AIDS pandemic has been one of the topical public health issues in Nigeria. The use of ICT, or online media in combatting the scourge in the country needs no further emphasis especially because Nigeria is the most populous nation in Africa and the second nation with the highest population of HIV infected p...

In addition to looking at the ongoing election campaigns in Nigeria, past election campaigns both locally and globally (especially since Brexit referendum in the United Kingdom and the 2016 presidential election in the United States) have highlighted how fake news and hate speech can be used to cause political instability in society. Ever since, fa...

Newspaper journalism is a vast area of research that has gained much attention from academics and media industry. Because of the immense contribution of media to social, economic, political and cultural development to societies, understanding the links and impacts of media and media content on audiences and the polity has been stressed. Democracy h...

In resource-constraint countries like Nigeria, it is envisaged that the adoption of information and communication technology (ICT) in veterinary pharmacology education at university level can enhance both quality knowledge delivery and improve students’ performance as well as ICT use skills. The literature consistently demonstrates that exposure to...

Since its political independence in 1960, Nigeria has been a partially united country. Nigerians have always regarded themselves as ‘us' versus ‘them.' This creates a fertile ground for the propagation of hate speech and disinformation. The Fourth Republic in Nigerian democracy, which triumphantly began in 1999, after 16 years of military rule is n...

Since the rising to notoriety of the present ‘genre’ of malicious content peddled as ‘fake news’ (mostly over social media) in 2016 during the United States’ presidential election, barely three years until Nigeria’s 2019 general elections, fake news has made dangerously damaging impacts on the Nigerian society socially, politically and economically...

The impacts of organizational capacity-strengthening support provided by local non-governmental organizations toward the utilization of communication for development techniques (advocacy and behaviour change communication) for the improvement of primary health care services administration in the North-eastern Nigerian state of Yobe were explored. U...

Organizations’ internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional ca...

This chapter investigated factors that affect e-shopping acceptance among Nigerians. The extended unified theory of acceptance and use of technology (UTAUT2) model was adopted with some adjustments. Since the study focused on investigating technology adoption in cognitive perceptions and service quality contexts, a review of relevant literature sug...

Previous studies have highlighted that the internet offers various online opportunities to users, for example, children, and that the internet possesses great potential to boost their education and provide health information. Scholars have emphasized the great utility of the internet in successfully raising awareness regarding children's online saf...

While adolescents in many nations across the world are getting exposed to various forms of cyberbullying, especially sexuality-related, little attention has been devoted to examining the level of its incidence and factors impacting teenagers' involvement in the child cyber risky behavior in Nigeria. Addressing this void in the literature, the prese...

This article describes how because of the rapid expansion of digital and online 'bizscapes,' and 'bizapps' resulting in small and medium-scale agribusinesses adopting and using online entrepreneurial technology innovations, information and communication technology has great potential to enhance the performance and efficiency of agribusinesses. The...

The literature has consistently demonstrated that consumers’ perception of online stores’ service quality is influenced by several factors such as technology use skills, knowledge, income, gender, age, and marital status. This study seeks to determine the differences of perceived service quality (PSQ) in online shopping based on consumers’ six demo...

While the internet offers tremendous innovative communication diffusion opportunities, it also offers some of the innovative ways of purchasing and retailing products and services. There are mounting empirical and conceptual evidences on the benefts and potentials of the diffusion of online shopping in Nigeria. However, limited atention is devoted to i...

The rapid advancement in information and communication technology (ICT) has brought huge entrepreneur benefits and challenges. A key challenge that has been less researched is the demand for skilled manpower in relation to the issue of the role employees’ age and gender play in driving SMEs’ ICT-related innovations adoption. This paper attempted to...

While the internet offers tremendous innovative communication diffusion opportunities, it also offers some of the innovative ways of purchasing and retailing products and services. There are mounting empirical and conceptual evidences on the benefits and potentials of the diffusion of online shopping in Nigeria. However, limited attention is devote...

This chapter proposes a modified conceptual framework for investigating the influence of cognitive, management characteristics and organizational size factors on information and communication technology (ICT) adoption by agribusinesses. Agro-based small and medium-scale enterprises (SMEs) often deal in commodities that have shorter shelf life. Give...

Information and communication technology (ICT) has been identified as a means that has great potential to spur innovative development in small and medium-scale enterprises (SME). This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) model perspective to investigate factors affecting ICT usage by agro-based SMEs in Selang...

This chapter proposes a modified conceptual framework for investigating the influence of cognitive, management characteristics and organizational size factors on information and communication technology (ICT) adoption by agribusinesses. Agro-based small and medium-scale enterprises (SMEs) often deal in commodities that have shorter shelf life. Give...

Information technologies (ITs) have been employed in various fields of human endeavour especially to engender socio-economic development. One key sub-sector in which the adoption of ITs is increasingly becoming critical in Malaysia is the farm-based (agri-based) enterprises. However, previous studies have suggested that a number of factors influenc...

This chapter critically reviewed literature on gender disparity associated with access and usage of ICT, focusing on the less developed world, especially Sub- Saharan Africa. The authors used relevant online literature sourced from research databases such as Google Scholar, Elsevier and Wiley Online Library. With the aid of graphical illustrations,...