Adam Wojtaszek

Adam Wojtaszek
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Adam verified their affiliation via an institutional email.
Verified
Adam verified their affiliation via an institutional email.
University of Silesia in Katowice

Professor

About

40
Publications
12,132
Reads
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155
Citations

Publications

Publications (40)
Article
Full-text available
Disclaimers, which should prevent advertising audience from being falsely informed, are usually ignored by viewers. The present study demonstrates that when the viewers are exposed to the full content of commercials, including the small print disclaimers, their evaluation of the products and producers is, contrary to expectations, higher. However,...
Chapter
The chapter focuses on social advertising campaigns launched by various institutions in order to promote vaccinations against COVID-19 and other behaviors helping to prevent the spread of the coronavirus. The material covers video and poster advertisements published in Poland and several English-speaking countries (USA, Great Britain, Australia, So...
Article
The paper focuses on the institutional background of the publishing practices of Polish scholars, with special emphasis on publications in English. The University of Silesia in Katowice represents a Polish Higher Education Institution which places significant emphasis on international publications. On the basis of two data collection instruments, a...
Book
This book offers several insights into cross-cultural and multilingual learning, drawing upon recent research within two main areas: Language Studies and Multilingual Language Learning/Teaching. It places particular emphasis on the Polish learning environment and Poles abroad. Today’s world is an increasingly complex network of cross-cultural and m...
Article
Full-text available
The law is not effective in forcing the advertisers to communicate complete and reliable information about advertised products: the mere inclusion of written disclosures does not guarantee their successful perception, let alone comprehension. TV commercials are especially troublesome in this respect, because not only are the disclaimers presented i...
Article
Full-text available
Discourse Completion Test (DCT) became a very popular research instrument after the publication of the influential Blum-Kulka & Olshtain’s (1984) paper titled “Requests and apologies: a cross-cultural study of speech act realization patterns (CCSARP)”. Hundreds and thousands of papers employing the data collection instrument, originally developed b...
Article
Full-text available
New conceptualizations of meaning-making stress the importance of the contextual factors and the world knowledge resources alongside the linguistic input. The way in which these factors contribute to the ultimate understanding of messages depends largely on the type of communication involved. In advertising discourse exploitation of extra-linguisti...
Chapter
The Chapter aims to establish some focal points for further, more detailed investigation of e-mail communication between scholars using English as their lingua franca. On the basis of a corpus of approximately one thousand electronic letters the study highlights a number of intriguing features of this relatively new form of communication. Employing...
Chapter
Giora (2003) proposes that the feature of salience could be analytically applied to items other than lexemes, metaphors or idioms. It is possible that certain formal features of language, embodied in grammatical constructions, function words or aspects of prosody, could also be described as exhibiting various degrees of salience. In the same way as...
Book
This book presents a selection of empirical papers dealing with second and multiple language acquisition, in which qualitative research methodology is employed. Each of the studies reported in individual chapters is based on a solid theoretical background and an overview of studies in a given area. Although the main focus is on qualitative methods,...
Book
This book presents a collection of thematically focused articles addressing culture-specific features of academic communication, with a particular focus on communication conducted in English as an Additional Language and directed at multicultural audiences. It comprises papers arranged in four sections: Expert writers, Novice writers and readers, C...
Article
Full-text available
The discourse of advertising offers an environment conducive to the exploitation of novelty in language. Novelty can be conceptualised as an opposite of salience (Giora, 2003), being also a graded feature. Giora claims that there exists a specific level of novelty, which evokes pleasurable experience in recipients. She proposes Optimal Innovation H...
Book
In recent years language learning has been increasingly viewed by some SLA researchers as an essentially social-psychological process in which the role of a wider sociocultural context should not be marginalized. This volume offers a valuable contribution to this growing body of research by providing theoretical considerations and empirical researc...
Book
The Acquisition of L2 Phonology is a wide-ranging new collection which focuses on various aspects of the acquisition of an L2 phonological system. The authors are researchers and practitioners from five different countries. The volume has been divided into three major sections. Phonetic Analysis presents five studies of language learners in both na...
Book
Beginning from the conflict between individual learner differences and the institutionalized, often inflexible character of formal language instruction, Individual Learner Differences in SLA addresses the fact that despite this apparent conflict, ultimate success in learning a language is widespread. Starting with theoretically-based chapters, the...
Article
The use of foreign language elements in advertisements is quite a common practice. Therefore, a large number of publications on this topic comes as no surprise. However, for the study purposes the researchers apply different perspectives and points of reference when it comes to defining what actually constitutes the use of foreign-language elements...
Chapter
Full-text available
The topic of the article is closely connected with the everyday life of the Academia. It offers an interesting snapshot of the changing reality of teacher‑student relationships, providing an insightful trip into the social labyrinth of contemporary university, provoking at the same time memories of how it used to be in the times gone by. The paper...
Article
The slogans and pictorial elements of press advertisements contain the most important elements of the message communicated to the viewers by the advertiser. They have to be formulated and composed in such a way as to ensure the most uniform reading and interpretation among potentially diverse recipients. It is interesting to what extent such an eff...
Book
Neurolinguistic and Psycholinguistic Perspectives on SLA is a collection of twelve chapters, reporting on research results and presenting theoretical insights into the processes of language acquisition. It is divided into two major sections: the first part demonstrates the ways in which the latest developments in non-invasive techniques of brain mo...

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