Abu Bakar Abdul Hamid

• Doctor of Business Administration
• Professor at Infrastructure University Kuala Lumpur

The Muslim population represents a significant market for halal products, contributing to both the global and Indonesian economies. The leather product industry is an important sector in the Indonesian economy. Indonesia has the largest cattle population in the world and is one of the leading producers of cow leather products on the international m...

Small and Medium Enterprises (SMEs) are vital in national economy and gross domestic products (GDP). Thus, the performance of these enterprises will maintain the wheel of the country’s economy. Upgrading the technologies, current used will in SMEs will make efficient the manufacturing process of food beverage industries in Bangladesh. Those firms a...

This chapter, titled “Bridging the Gap: Realizing GreenTech Potential,” explores the critical barriers hindering the widespread adoption and implementation of Green Technology (GreenTech) and proposes strategic frameworks to overcome them. The discussion covers key challenges, including technological innovation gaps, financial constraints, regulato...

The GreenTech revolution is reshaping the global landscape, offering innovative solutions to the pressing environmental challenges of our time. This chapter explores the concept of Green Technology (GreenTech), tracing its historical evolution and highlighting its key sectors and applications. GreenTech encompasses a wide array of technologies and...

This chapter, titled “Eco-Intelligence: AI's Contribution to a Sustainable World,” explores the significant influence of artificial intelligence (AI) on environmental sustainability. The text examines the impact of AI in several areas such as climate change mitigation, biodiversity protection, smart agriculture, urban sustainability, and circular e...

"Digital Buzz: Understanding the Impact of eWOM on Consumer Behavior" delves into the transformative power of electronic word of mouth, revealing how consumer opinions shape brand perceptions and influence buying decisions. Packed with insightful analysis and practical strategies, this book is an essential guide for businesses looking to harness th...

Engaging Employees through Internal Branding" is your essential guide to transforming organizational dynamics through effective internal branding strategies. Delve into the foundational principles that go beyond mere corporate strategy to shape a cohesive and motivated workforce aligned with your company's vision and values. Learn how clear communi...

The COVID-19 pandemic affected economic activity and it deteriorated many economic activities. According to the 'advance' estimate issued by the Office of Economic Analysis, the actual gross internal product (GDP) decreased at 32.9% annually in the second quarter of 2020. Real estate heavily impacted by the pandemic. There is a need of study in thi...

The dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters` voting decisions. Political marketing research scholars have proposed the need to study the role of social me...

Electrical Home Appliances (EHA) are necessary for modern life. Some of these items are costly. Customer needs cognitive decision before purchasing. COVID-19 and its impact on humanity are disastrous and devastating (lockdown, social distance, joblessness, low/no income, death, and long health crisis). Like other businesses, EHA purchases and their...

This research aimed to build an assessment model on the Halal Good Manufacturing Practices (HGMP) in the meat industry. Data collection was used at four slaughterhouses in Indonesia. This study collected data through two closed questionnaires involving a paired matrix as a priority setting for improved policies and filling in values using a Likert...

Abstract Purpose – In times of crisis and volatility, especially in the Covid-19 scenario, project organisations are facing multifaceted threats. Project organisations are inclining towards flatter organisational structures. Employees are demanding more decision-making authority due to the changing working scenario. Despite the advancement in proje...

Purpose: This research seeks to broaden the study by investigating the interplay of organizational citizenship behaviour (OCB) and demographic factor (gender and organizational tenure) on the motivation and employee performance relationship. Design/methodology/approach: Multiple linear regression was used to test the relationship between motivation...

In this 21 st century, in front of the whole world, it was a very unlikely occurrence of a new pandemic named Covid-19. First China and after other countries, it advanced its black claw on Bangladesh. Bangladesh's government was aware of the pandemic's predicament and took steps to protect the population, as well as the economy and numerous industr...

The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self-manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore...

A critical part of the national economy is small and medium enterprises (SMEs). SME owners are vital contributors to the overall economy. Due to their limited capital and assets, they are more vulnerable. In comparison to their contribution , the value of assessing SME owner's depression, anxiety, and mental stress has been very minimal during the...

In Bangladesh the Housing and Real Estate Industry is one of the rapid growing and pioneer business sector. The rapid urbanization needs more accommodation and housing supply, which creates a huge market for the real estate industry in Bangladesh. Brick is one of the main building materials for the construction industry. Brick manufacturing in Bang...

One of the food industry challenges is how to identify sources of risk by considering the halal concept. This study aimed to identify risks and determine risk handling priorities in the supply chain strategy of halal food. This research offered integration of the house of risk and the probability impact matrix to manage risk mitigation in the halal...

In Bangladesh, customers are accustomed to electronic home appliances due to family structure, higher income levels, and technological affiliation. The huge customer base, increasing demand, emerging markets, acute competition among the brands, and changing customer behaviour are remarkable; nevertheless customer satisfaction and loyalty are not st...

E-commerce is said to be the selling and buying of goods and services through an electronic network called the internet. The survival of each of the business in this era is highly dependable on the sales. Further, if the business wants to earn the highest sales then it is important to have a powerful SEO (Search Engine Optimization) strategy. The r...

Malaysia over the years has shown huge development by eradicating a huge level of poverty and channelizing its resources in a good way. Immigrants have played a very positive role in this economic development. The main purpose of this research is to visualize the contribution of illegal migrant workers in the Malaysian economy. The primary and seco...

Despite the significant contributions of women entrepreneurs in various socioeconomic advancements of a country, only a few studies explain how women entrepreneurs manage to sustain their business performance for a longer run. Under the premise of Triple Bottom Line (TBL), this study intends to provide a detailed insight into the multidimensional p...

The research paper has focused on the darker side of social media in regards to the tourism industry in Malaysia. The research aims to shed light on the darker sides of social media and its negative impacts on the Malaysian tourism industry. Social media creates both positive and negative impacts. However, the positive sides of social media are wel...

The purpose of the study is to examine the factors that affect the organization performance of manufacturing firms in Negeri Sembilan, from a logistics and supply chain management perspective. The Resource-Based-View (RBV) theory was implemented and further extended to examine the direct relationships between the variables towards organization perf...

The key purpose of this research is to determine the impact of coronavirus (Covid-19) on the online business in Malaysia. Coronavirus one of the deadly known viruses has already taken the lives of many in almost half of the country. This means that the country's economic growth has lowered down. It has almost shaken up all types of business includi...

The ascent and spread of the Internet have prompted the rise of another type of word of mouth (WOM) namely the electronic word of mouth (e-WOM) which is considered one of the most persuasive casual media among purchasers, business organizations, and the people at large. The purpose of this paper is to measure the impact of electronic word of mouth...

The study aims to measure the impact of the occurrence of corona virus on the tourism industry in China. The secondary research methodology has been implemented for the research. Several pieces of literature, journal articles, research or thesis paper, government documents, etc., are considered to collect the necessary information for the study. Fo...

This study aims to investigate the effects of electronic word of mouth (eWOM), brand image (BI), and trust in influencing the intention to buy any products from the online market in Malaysia. This study adopted a cross-sectional design and collected the quantitative data from 350 conveniently selected respondents in Malaysia. For data analysis, thi...

The digital talent gap in the current scenario can create obstacle for an industry or a company to prosper. The key purpose of the study is to find out the lagging areas of digital marketing and further develop a digital marketer model for the Malaysian retail industry. Research problem or rationale that is investigated in the primary terms provide...

This article has drawn out the understandings of social media marketing impacts on Malaysian tourism with the positive and negative response figured out through different surveys. The surveys imply the positive and negative responses about the tourism industry in Malaysia. This paper represents the topics to cover the impact of the social media mar...

The research paper is aiming at identifying the dark side of Bali and the reason behind the growth of its sex tourism industry in this digital era. The main focus of this research paper is the process by which the digitalization supports stimulating sex tourism in Bali. The researcher is focusing on executing the secondary form of research method t...

Purpose The non-existence of the corporate governance (CG) concept for practices by non-financial medium-sized firms (MSFs) in Nigeria informed. This study aims to determine whether CG practices influence firms’ performance and whether sustainability initiative (SI) mediates the relationship between CG and MSFs’ performance in Nigeria. Design/meth...

The study focuses on digital marketing in Bangladesh. Digital marketing deals with the usage of electronic media like online media platforms for the marketing of the products. Secondary data is collected from different sources that provide information about digital marketing. The paper also discusses advantages that consumers would get from digital...

This research paper deals with understanding the impact of Customer Relationship Management through digital marketing on influencing consumer satisfaction and loyalty. The research paper identifies three independent variables pricing strategy, customer engagement policies and quality assurance strategy and analyses the way in which dependent factor...

This research paper deals with understanding the impact of Customer Relationship Management through digital marketing on influencing consumer satisfaction and loyalty. The research paper identifies three independent variables pricing strategy, customer engagement policies and quality assurance strategy and analyses the way in which dependent factor...

LINK TO DOWNLOAD < https://www.worldscientific.com/doi/pdf/10.1142/S0218927519500019 > Abstract: This case illustrates the issues pertaining to the “PutItOn” campaign promotion launched by the Malaysian AIDS Council (MAC). This case primarily discusses the social marketing challenges encountered by MAC with the task to promote intervention program...

Current literature on Halal food certification is largely focused on consumerism, but less attention on the manufacturer and supply side of the Halal food chain. Although Halal food certification literature is growing, the field lack theoretical foundation and the uneven focus of Halal certification research indicate that theoretical application is...

The aim of this paper is to investigate the relationships between service qualities, customer experience and customer satisfaction of e-banking in Bangladesh. A Self- Administered Questionnaire and convenience sampling technique are used to collect the data from 323 customers who are using E-Banking. Independent and dependent variables on a five-po...

There is scant evidence pertaining to risks faced by Malaysian automotive SMEs, although many researches have been conducted in other countries. For that reason, this paper aims to explore supply chain risks experienced by Malaysian automotive companies. By using a case study method involving three Malaysian automotive SMEs, the data analysis revea...

Microfinance sector is highly international and culturally diverse. While an increasing body of literature examines the relationship of national culture with the country's economic performance, innovation performance and firm performance, research on the influence of national culture on the performance of microfinance institutions (MFIs) is rather...

Ignoring culture can lead to bad policy, and culturally-based analyses substantially enhance the understanding of economic behavior. However, culture is a collective phenomenon which is so broad that it is hard to design testable hypotheses for research. The primary achievement of Hofstede, a pioneer in intercultural research, was that he formulate...

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of online shopping is gaining popularity in Bangladesh; invest...

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of online shopping is gaining popularity in Bangladesh; invest...

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of online shopping is gaining popularity in Bangladesh; invest...

The aim of this paper is to examine the impact of the different leadership styles on employee empowerment in the Malaysian retail industry. A quantitative study was carried out to collect 28 and analyse the data. A survey was conducted through the convenience sampling to include one hundred respondents, who are working in retail organizations in Se...

The primary objective of this study is to identify the challenges of talent management (TM) practices within private organisations in Bangladesh. This explorative study used unstructured interview methods for the data collection. This study conducted only ten interviews including seven experts from the private sector of Bangladesh and three scholar...

Online purchase is increasing in terms of scale and scope. The online purchasing via electronic commerce (E-commerce) is a moderately innovative business network, which involves buying and selling services and goods by operating a technology network. The research aims to deliver a comprehensive re-conceptualization and exploration of the variables...

The gap between customers’ expectations and their perception of delivered service has become the principal indicator for determining and assessing service quality of a service provider. The methodology is known as SERVQUAL scale and provides management with important insights about how well actual service performance meets customers’ expectations....

Halal food certification plays a pivotal role in both consumers’ food purchase and consumption, and food manufacturers’ business conducts. The growing trends of Halal food have encouraged firms to implement Halal food certification. Numerous studies have recognized the importance of Halal food certification to consumers rather than Halal food manuf...

The primary goal of this study is to investigate the connection between executives' compensation and firms' financial performance. Information with respect to executives' compensation and financial performance of Malaysian GLCs have been assembled utilizing secondary data sources and the inspecting period has been set as 2013 to 2017. Two regressio...

Electronic word of mouth (eWOM) is an important tool for getting necessary useful information about a product or service. Although the concept of eWOM has attained substantial attention from the researchers, there are certain avenues of eWOM which have not been investigated thoroughly. The goal of this study is to highlight some of such avenues of...

This study particularly focuses on Industry 4.0 in developing countries and, in particular, that of Bangladesh, which has been recognised as one of the fastest growing economies in South Asia. Prior to collecting the required data, a review was carried out on Industry 4.0 and the current prospect of it in the developing countries. The field study c...

The purpose of this research is to examine the attributes of Halal certification from the logistics managers perspective. Specifically, the research seeks to measure the Malaysian logistics service providers (LSP) perception on Halal logistics certification. A survey was designed and gathered from logistics managers at 65 LSPs registered in Malaysi...

Supply chain integration has been widely identified as a key research topic by both practitioners and academicians. In such environment, it is essential to vividly illustrate the publications contribution during the period of time and recognize research area and interests as well as the direction of research trend for future studies. With the avail...

Retention of competent employees is becoming a huge challenge for organisations and more so for healthcare institutions. The growing shortage of nursing staff and its potential effect on the healthcare industry is of paramount importance. To retain the existing staff and to attract potential new entrants, healthcare organisations have to adopt stra...

Retention of competent employees is becoming a huge challenge for organisations and more so for healthcare institutions. The growing shortage of nursing staff and its potential effect on the healthcare industry is of paramount importance. To retain the existing staff and to attract potential new entrants, healthcare organisations have to adopt stra...

Purpose: The relationship between various forms of certification and logistics performance have been reported in many logistics literature. However, there is a paucity in research concerning the relationship between Halal certification and logistics performance. Hence, the paper seeks to establish the Halal certification-logistics performance relat...

Purpose The emergence of the Halal food market as one of the largest consumer food markets has encouraged firms to implement Halal food certification. However, the theoretical gap in Halal studies and the unequal focus of Halal food certification research prove the deficiency of theoretical development and understanding. Hence, this paper aims to a...

Abstract The continuous growth and demand for our textiles and textile products have resulted in the generation of highly polluted and coloured wastewater emanating from the textile industries. These are detrimental to the environment and pose health threats to the human population if not properly treated. The treatment of colour is a great challen...

Hotel guest loyalty is of the utmost importance given the competitive nature of the lodging sector. The increasing expansion of hotels into other hospitality and related areas amplifies the continuing importance of guest loyalty and the need to ensure guests „recurring reservations at a perceived favorite hotel.in the customer oriented era, relatio...

The purpose of this paper is to have a revision on customer perceived value and main components of customer value. This revision attempts to makes more clarification on customer perceived value as a foundation stone to the success of buyer-seller relationships. In this regard, this study was conducted to address following problem. The problem is; s...

Purpose: The purpose of this study is to review, analyse, and synthesise the motivation and limitation factors in implementing Halal food certification. Design/methodology/approach: A systematic online library search gathered 50 recent journal articles between the years 2004 and 2014. After common motivation and limitation factors were identified...

This file contains the Tables and Figure of an article titled 'Motivations and Limitations in Implementing Halal Food Certification: A Pareto Analysis'

Media institutions have a great impact on the day to day life of the public. Information conveyed by these institutions can improve the relationship of the people or, on the contrary, create misfortunes among them. Due to this reason, in the development of media institutions, proper incentives are supposed to be put into consideration in order to m...

There is a growing demand for Halal-certified logistics service, but the supply of such logistics service is limited. This study asserts that there is a potential area for research, and argue that logistics service providers (LSP) are resistant to adopt Halal logistics operation. Therefore, the purpose of this study is to determine the barriers in...

The relationship between supply chain practices and business performance has been widely investigated by many academics and practitioners; however, the relationship is not yet fully understood. Therefore, this paper aims to examine the relevance of several prominent theories in strategic management for explaining the mediating role of operational c...

The implementation of risk management (RM) increases the value of firms, reduces the cost of debts, increases profits and improves decision making. However, the debates on what determines RM adoption are still unresolved due to limited evidence of RM adoption in industrial settings. Therefore, this paper aims to propose a conceptual framework of th...

The current automotive supply chain is facing more risks than ever due to the heavy dependencies of local automotive component manufacturers with foreign and established global producers. In response, this paper is designed to explore the supply chain risk management (SCRM) practice of automotive industry in Malaysia. In-depth case studies were con...

In light of the grim situation in both the environmental and energy sectors, manufacturing enterprises are faced with the challenge of pursuing economic benefits while at the same time coordinating the development between supply chain and environment. As a brand-new management model under the framework of sustainable development, green supply chain...

The purpose of this paper is to have an overview on customer satisfaction as one of the main antecedents of customer loyalty. This paper attempts to discuss the role of customer satisfaction so as to highlight its efficiency and inefficiency on customer loyalty. In this sense, following problem is addressed by this study. The problem is; satisfied...

In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage with firms cognitively and affectively while parti...

Malaysia continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicle that will reduce the damage to the ecosystem. The objective of this study is to examine the relationship between independent variables including fu...

The purpose of this paper is to have an overview on customer satisfaction as one of the main antecedents of customer loyalty. This paper attempts to discuss the role of customer satisfaction so as to highlight its efficiency and inefficiency on customer loyalty. In this sense, following problem is addressed by this study. The problem is; satisfied...

Supply chain relationship is widely considered by both practitioners and researchers a vital contributor to performance. The current study encompasses the developing body of literature on buyer-supplier relationship, which is the degree to which a manufacturer strategically exchanges knowledge with its suppliers. In addition, knowledge exchange is...

Purpose: The aim of this study is three-pronged. Firstly, to review the existing critical success factors (CSF) literature in the context of supply chain management (SCM). Secondly, to analyse the occurrence frequency of every possible CSF in SCM literature. Thirdly, to identify the ‘vital few’ and the ‘useful many’ CSF that are harmonized across t...

This study explores how automotive part manufacturers communicate supply chain risk at different levels of the supply chain. Based on the interviews with the top managers at three selected case companies, this study reveals that risk communication is mostly performed in reactive manner although slight evidence also exists to support the presence of...

Understanding consumers’ switching intention is crucial due to the reason that it may affect service companies’ performance. Indeed keeping the current customer base is cheaper than gaining new customers. As such, it is crucial to understand what affects customers’ switching intention before it creates serious threat to the firms. Furthermore, it c...

Current literature on Halal food certification are largely focused on consumerism, but less attention on the manufacturer and supply-side of the Halal food chain. Although Halal food certification literature is growing, the field lack theoretical foundation and the uneven focus of Halal certification research indicate that theoretical application i...

Purpose: The aim of this study is to discover the critical success factors (CSFs) for the Halal supply chain management because this area is gaining recognition. Plus, the aim is to use the CSFs for future research. Design/methodology/approach: The study is based on the application of CSFs on the Halal supply chain. A comprehensive literature revi...

Objective – The purpose of this paper is to have a revision on customer perceived value and main components of customer value. Methodology/Technique – This study was conducted to address following problem. The problem is; satisfied customers may not return to the firm and spread positive word-of-mouth communications to others despite of having cust...

The literature of fast food franchises in Saudi Arabia has reported a lack of research on the topic of employee training. This study pursues to add literature and findings in fast food franchises sector by examining the impact of effective training and coworker support for training on turnover intentions among the employees of fast food franchises...

Brand loyalty is one of the most-cited concepts in marketing literature, and both academic and practitioners have accepted the range of benefits derived from it. Today, brand loyalty plays a vital part in strategic management. It is surely true that the loyalty to the brand is amongst the most important company's fundamental tactics in order to acq...